It seems that we say and say again how important is the role of exercise yet in practical terms at the great societal levels [dare i say at many professional levels across the mediacla fraternity] we see little evidence of meaningful, powerful life changing messages coming out such that society takes a different path!

We are so focused at the level of the detail of our concerns its as if we fail tosee the greater good that could be attained if in meaningful ways we really transformed society’s attitude to exercise….. or is there some form of politically correct issue here that is arising that profesionals don’t want to get involved in?

I find myself thinking a lot about his memory chapter, and how it applies to what I do in the classroom. Specifically, how it seems that after a great two weeks in the classroom, after 5 days of practical application, my trainees have abandoned everything they have been taught, and are “selling on instinct” rather than technique.

I know part of the answer is in the book, but I’m still drilling.