Comments on: Social Media Metrics

By: Jay Cross

Jay Cross — Thu, 10 Mar 2011 18:54:20 +0000

Clark, one of the things I like about your approach that’s often overlooked by evaluation efforts: iterations over time. You make it clear that measurement leads to action that leads to renewed measurement that leads to new action and so on. This is vital. Improvement is not yes/no; it’s incremental. Evaluaate, tweak, evaluate, tweak, evaluate tweak ad infinitum.

By: Transcript 10 March 2011 (early) « #Lrnchat Blog

Transcript 10 March 2011 (early) « #Lrnchat Blog — Thu, 10 Mar 2011 18:50:21 +0000

[…] Q4b) I really like this post by @quinnovator on social media metrics. Trying to follow it. http://blog.learnlets.com/?p=1925 #lrnchat 11:47:45 am dbolen: Don Bolen, sorry must pop off now #lrnchat see y’all next week […]

By: Kelly Meeker

Kelly Meeker — Tue, 01 Mar 2011 20:37:07 +0000

It’s easier to measure ROI if you’re funneling all the conversation to one place – whether a webpage, twitter profile or social network of some kind. It’s incredibly difficult to track engagement across multiple platforms and figure out which platform is driving the best performance improvement or time saved. A lot of the time, it’s nothing more than a gut feeling, which is not easy to explain to management. I look forward to the development of measurement tools that track how a user engages across networks – of course, better single sign on services would be a good first step.

By: Communications Forum

Communications Forum — Fri, 04 Feb 2011 14:24:43 +0000

Social media can be difficult to quantify fo us. Sometimes it’s enough just to be engaged in a conversation, other times you want to measure the behaviors that are being encouraged, and sometimes you just want to get the word out. ROI regarding social media is kind of like ROI on communications–it’s hard to get objective and quantifiable numbers that translate into actions/behaviors. I like your idea that even activity is a metric.