Comments on: Social Media Strategy thoughts https://blog.learnlets.com/2011/02/social-media-strategy-thoughts/ Clark Quinn's learnings about learning Tue, 08 Feb 2011 19:45:59 +0000 hourly 1 By: Brent MacKinnon https://blog.learnlets.com/2011/02/social-media-strategy-thoughts/#comment-112019 Tue, 08 Feb 2011 19:45:59 +0000 http://blog.learnlets.com/?p=1935#comment-112019 Thanks for that quick synopsis Clark. It is helping me get my head around Facebook strategy as it fits in overall social media strategy. Same with Twitter. Facebook has being a confusion for me since the beginning but I’m slowly starting to see how it adds to the overall online strategy. The whole friending concept is alien for me, now I’m getting it.. Great work on the ITA Working Smarter Field Book. I’m getting my money’s worth :-)

Brent

]]> By: Mike https://blog.learnlets.com/2011/02/social-media-strategy-thoughts/#comment-112011 Tue, 08 Feb 2011 17:04:25 +0000 http://blog.learnlets.com/?p=1935#comment-112011 Good read, Clark. Agree about integrating Facebook and Twitter although they should not be viewed as generating the same type of results.

From a branding perspective, FB and twitter are different social networks and therefore offer different strengths and weaknesses. For example, a B2B business may want to utilize twitter as a business development opportunity by demonstrating their expertise in a space. By commenting on relevant topics to your customers and prospects, your brand is viewed as a thought leader and trust is generated. Where Facebook (again B2B widget-producer perspective here) is a great place to post more static content as it relates to your brand such as product upgrades. Facebook is great for feedback, both good and bad, and to announce products. In most cases Facebook is not a good B2B business development website (think FB=awareness, Twitter=transaction). It should not be used as such and businesses should avoid a “all networks are the same, one size fits all” approach wherever possible.

In both cases, define your specific business objectives ahead of time and use the social network to its greatest strength.

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