All too often, when I review content, I see a recurrent interaction. And I really can’t figure out why, except a thorough lack of understanding of learning, and a determination to put interaction in regardless. Click here to learn more.
It’s not just the next button I’m railing about here, but instead that, on a screen, there’ll be n things, tabs, boxes, something, with the instructions to ‘click to learn more’. The point being that information is available but not directly. It appears that the designer has a lot of content to present, and yet just presenting lots of content is obviously wrong, so we’ll make it more interactive by chunking it up and then showing it iteratively with clicks. That’s more interactive, yes? Yes, and it’s bad. Two problems: the content, and the interactions.
First, if you’ve got so much content to present, it’s a strong indicator that something’s wrong. People aren’t good at remembering large bits of information. They retain gist, not details. If you’re presenting a lot of content, you’re undoubtedly presenting too many details. Put the detail in the world if it has to be accessible. And my guess is that lots of it is ‘nice to have’, not ‘must have’. If it really has to go in the head, you are really going to have to do a lot more than just have them read it, you’ll need drill and kill. Instead, find the core model that predicts the right actions, and have them learn the model. Then give them practice in applying it, which leads to the second problem. Reading once just isn’t going to have much impact.
Learners should be having meaningful interaction. The learner should be using the content to do something. Which isn’t a click each, it’s a click the right one. It’s making a choice, taking an action, applying the knowledge in context to make a decision. What will make a difference to the organization is not the ability to recite knowledge (leave that to videos, documents, chatbots, what have you), but instead the ability to make better decisions.
You can do the ‘reveal’ in certain circumstances, such as to present an example: present the initial situation, then reveal to show the complication, then reveal to show the solution, and the results. (Here’s the story: click here to see the problem that arose, click here to see the alternatives considered, click here to see the decision made, click here to see the consequences). So, it might be a somewhat engaging way to present an example, but good writing would trump that. Or you might have alternative actions and click to see the consequences of that action. Which wouldn’t make sense if there were a right answer, or you should immediately be getting them to first commit to a choice and then provide feedback.
Where does this come from? I think it comes from the fact that Subject Matter Experts (SMEs) don’t have access to most of what they actually do, but they do have access to all they know, so they tend to put out information. There are processes to get around this, but designers have to have the gumption to stand up to knowledge dump on the part of the SMEs and fight to find out how that information is used. It’s not necessarily easy (though it gets easier with practice), but it is necessary.
So, please, avoid the ‘click here to learn more’ and instead look for ‘click here to choose an action to take’.