I recently opined that while I thought the ideas in an article by Dr. Page Chen (COO of Elevator 9, the startup I advise, and very smart) were brilliant, I had reservations about the term ‘cognitive presence’. And maybe I should explain why. So let me do some riffing on cognitive presence.
First, it’s a well-regarded concept. In typical formulations, it’s part of a three-element model of learning under the concept of ‘community of inquiry‘, in conjunction with social presence and teaching presence. Further, it has a well-known definition, with specific phases that are part of my concern about going all the way from learning to application. Specifically, it includes triggering of the idea, exploration of the concepts, integration of the ideas, and resolution into a coherent whole. It is a bit academic, in that it doesn’t necessarily imply ‘doing’, but that’s obviously where it’s being taken.
One issue is that it’s well-known in education. That is, it’s known there, but it’s not necessarily cognizant to other audiences. In particular, I wouldn’t expect organization executives to know it. Frankly, I’m not sure all L&D folks know it! Thus, it’s a concept that’s accurate, but maybe not understood when talking to customers (or investors).
So why my concern? Because the label feels a bit ‘inert’. Presence means, to me, “I’m present”. I’m here. Which doesn’t mean I’m engaged, applying, and closing the loop. It’s absolutely the right idea, it’s just not a good label. That is, for those who don’t about the concept, this label isn’t going to inspire them. And, to be fair, I’m totally willing to be wrong on this. It’s just that I fear that the term, without explanation, isn’t going to lead to the insights about what we’re doing that we want.
Thus, I’m leery of the term, and somewhat keen to find another. Of course, I don’t have an immediate alternative to offer. What would be good? It’s about capturing progress along the trajectory from knowledge to application. Is that the right term, application trajectory? Or…? I’m not (yet? ;) at the stage of having answers, but felt like I should explain my thinking (learning out loud, after all!). What’re your thoughts?