Like others, I’ve been somewhat less than thrilled with the decrease in quality we’re seeing in more and more of our experiences. Such that Cory Doctorow even termed it “enshittification“. Of course, I haven’t read the full expose, but I also see it in what L&D is doing. Which leads me to wonder if we’re asking the right questions, or focusing appropriately on same.
It’s no secret that organizations are focusing on short-term shareholder returns. And I get it, but…I wonder if that’s the best focus? An apt focus would be on generating both revenue and brand loyalty, which should lead to the returns. However, it seems that the focus is different. And the introduction of generative AI seems to exacerbate that, in that it’s use is too often to produce more, cheaper. Oddly, there don’t seem to be similar rewards for doing more with less…
The appearance is that the focus is on driving more output faster and cheaper. That is, indeed, one way to shareholder returns. However, it seems to me, it also undermines brand loyalty, and thus the long term outcomes are worse. Are we too focused on the ‘short term’ aspect? Sure, shareholders want returns, but they can flip to other investments, so maybe it appears good to deliver? If we just focus on extracting more money, it would seem that it would undermine trust.
Another question we could ask, instead of ‘faster and cheaper’ would be better. How can we increase the customer outcomes and satisfaction? How can we make a better experience? When I look at L&D, for instance, the people I see offering better solutions are doing that. Whether it’s Jess Almlie focusing on being a better business partner, or JD Dillon helping the frontline more effectively, Lori Niles-Hoffman with tech, etc, the answer always is to do better. Which I laud.
To be fair, I’m not a stock investor. I don’t play that form of gambling. Yes, I have investments (all too few, TBH), and they’re managed. I indicate my preferences, and they execute them. However, I’m focusing on long-term benefits. I wish more companies would do that too, particularly online. And I wish more folks would be doing that in the areas they control, say L&D ;).