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Y A (Yet Another) Misleading Mobile Marketing Post

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talking on a mobile phoneIs this YAMMMP? I suppose I can’t address every one, but I think picking a few here and there are perhaps instructive. And, maybe, a bit fun. So there was a post on 5 mobile learning strategies. I’m a wee bit opinionated on mobile learning, so I thought I’d have a look. And, of course, it seems to be a random selection. I guess there’s a requirement to regularly put out stuff, but it seems they get someone to make stuff up scattershot, for the sake of marketing. And while the advice isn’t bad, it’s just random bits of advice trying to create the appearance of expertise. Worse, it’s really not specific to mobile, and, therefore,…misleading.

  1. The first recommendation was to do ‘microlearning‘.  The worst part was their definition: short suggest of learning and performance support.  Let’s just throw everything together!  Yes, small chunks of content are good. Because they match how our minds work. But this (differentiated) is not unique to mobile, it’s good advice over all! Of course, with nuances about the formal (e.g. not just putting your course through the shredder and stream out the bits).
  2. The next recommendation was for ‘gamification’. Er, no.  Now to be fair, they do say “gamification for serious learning”, but how do we know whether they mean immersive learning environments, or points, badges, and leaderboards? The former’s good, the latter is, I suggest, not so valuable. But again, this is undifferentiated, so it’s not obviously good advice.
  3. On to the ubiquitous ‘video’!  Yes, video can be valuable, but not generically. It can be overdone, and can intrude in a variety of ways. For instance, the audio might be inappropriate in certain contexts, and hands-free may require a visual focus that can’t be distracted. Moreover, using video appropriately again isn’t unique to mobile.
  4. And another statement that’s not unique to mobile: look to social learning. Yes, of course, social learning’s good. And, with mobile populations equipped with devices and ‘downtime’, it can be valuable.  But it’s valuable regardless of device. When it’s possible, it can add value. The obvious rises again.
  5. And, finally, personalization. Yes, great. So personalize via the small chunks from microlearning. Again, why unique to mobile?  Love the idea, but hate that it’s presented as part of a mobile strategy instead of a learning strategy.

Look, I’m a fan of mobile, obviously. But while mobile’s niche is performance support, what’s unique to mobile is context. Do something because of when and where you are. And this article has entirely missed it. And the other critical element is to think of mobile as a platform. It’s not a device, it’s not an app, it’s a unique delivery channel for many possibilities. Your initial exploration can be either of the microlearning components, but recognize that as soon as you use it, you’ll be expected to do more. And thinking platform is the key strategy here.

I understand that their intention is self-serving, these are things they can do. But pretending these are core strategies is misleading. And that’s the problem I’d like you to learn to detect. Go to the core affordances, and then drill down. I’ve talked about my own five mobile approaches, for instance. Don’t work up from what you can do until you know what that is doing to advance your capabilities as well. That is what’s strategic.

Mobile Malarkey

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I was called out on a tweet pointing to an article on mobile. And, I have to say, I thought it was pretty underwhelming. It was the ‘old school’ view of mlearning, and I think that the post largely missed the point. So I thought it’d be valuable to walk through the claims. What I’m trying to accomplish is share how my thinking works, and perhaps contaminate you with a wee bit of it too ;). We need to get better at cutting through the hype (part of the debunking skills), and that includes microlearning and mobile malarkey as well.

The post makes four claims for why mobile is on the rise:

  • the advancements in mobile technology
  • the desire for small content
  • more engaging content
  • consumption ‘on the go’

So let’s go through these.  However, first I’m going to challenge the assumption!

Mobile is not ‘on the rise’.  That’s so 2012.  Mobile is well past the ‘new’ stage.  Heck, Google was arguing ‘mobile first’ back in 2010!  Even here in the US, it’s mainstream, and it’s been the ‘goto’ mode in other countries for much longer.

Now, the advancements in mobile technology are continuing, and impressive.  Things like sensors for contextual information, networking for social connections, new interaction capabilities like pressure-sensitivity, and higher resolution screens and faster processors mean new capabilities.  What the article is talking about, is cutting edge content. Yes, video can be useful ‘on demand’, and interactivity can be powerful.  In context.  But they’re not picking up on that. This is still the ‘get training wherever you are’ mentality.  Mobile is really not about courses!  But aybe they’ll get better..

Next is the chunks. Ok, so I’ve already weighed in on ‘microlearning’.  Yes, small is better. It does matter whether you’re talking performance support or spaced learning, but small is good. However, this article touts that we prefer smaller chunks (er, yes, and that’s not a good indicator).  And that we benefit from smaller. Yes, but this is still about ‘content consumption’.  Mobile can, and should be more than that.

On to engagement. Here the claim is that these small bits are more engaging, but that we can do interactive things as well. And this is good: mini-scenarios (better written multiple choice), even branching scenarios can lead to better. However, here they’re talking quizzes and infographics. Again, mostly content, and also focused on knowledge, not skills. This isn’t where the emphasis should be. Spaced learning yes, but reactivation – reconceptualization, recontextualization, and reapplication – not content dump and knowledge test.

Finally, it’s about remote workers. Yes, again, contextualization to give the right thing, to the right person, at the right time and place. But no, they’re talking about accessing training where/when/ever. Yes, that’s nice.  But not intrinsically exciting, and definitely not really capitalizing on mobile’s promise.

Look, the real mobile opportunity is about performance support and contextualized learning. Spaced learning is good (though not unique to mobile).  But to argue mobile’s on the rise, and it’s about content, is to misconstrue the state of the industry and the opportunity. This is obviously a sales pitch for their mobile content delivery, but get clear about what you want from mobile. It’s a platform, so once you start people will expect more. It’s best if you need to think strategically about all that you can do and ensure you’ve seen the full picture before you settle on any one solution.

Diagramming Microlearning

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I’ll be giving an upcoming webinar where I make my case for defining microlearning.  And, as part of my usual wrestling with clarity, I created a diagram. I thought I’d share it with you.

Microlearning

What, you want me to walk you through it? :)

Microlearning is a portmanteau (technical term: mashup) of micro and learning. Thus, it implies small bits of learning.  Here I’m mapping it out in several ways.  I’ve previously argued that there are three main ways, but let’s map the first two out. It’s either

  • a series of objects contributing to a learning experience
  • a one-off object that creates learning

And there are problems with both. Too often, folks talk about breaking an existing course down into small chunks, and I suggest that won’t work without some significant (!) effort.  Just breaking it up means something seen earlier can be forgotten, so you need to worry about knowledge atrophy and plan reactivation. And that’s just spaced learning!

And I think it’s unlikely that you can have a single object lead to any meaningful learning. However, such an object can serve as support to succeed in the moment.  How-to videos, job aids, and the like all can be used to achieve an outcome.  And that’s just performance support!

What I think is the real untapped opportunity that could (and I say should) capture the moniker would be contextualized learning. Layering on a bit of learning because of when and where you are that develops you over time. It’s combining the two, potentially, so you help someone in the moment but add in the bit that also makes it a learning experience.  There’s much more to this, but that’s the core idea.

My main issue here is that people are fast and loose with the term microlearning, and I’d like to make sure people are either talking about spaced learning or performance support (both good). And not talking about just breaking up a course into chunks that are nice to consume but not engineered to lead to retention and transfer (not so good).  Of course, better yet if we converge on contextualized learning!

Possible versus practical

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Last week, I gave a presentation to the local chapter of ATD. And I was surprised that their request was for mobile learning. Now that is something I can speak to, but given that my book on the topic came out seven years ago now, it seemed like a dated topic. And I was wrong.  And the difference is between what’s possible and what’s practical.

Ok, so I am somewhat out ahead of the curve.  My games book came out in 2005, but the market wasn’t quite ready.  I similarly think my L&D revolution book, in 2014, was ahead of the market (the topic is finally getting more traction, close to four years later), though closer. But I thought the mlearning book was timely (not least because my publisher asked for it more than it was my initiative ;).

However, the audience was eager.  And it was relatively large for the group.  And it took a comment from the organizer to raise my awareness.  He said (and I paraphrase): “you think that it’s old, but it’s not old for everyone”. And that was indeed a wakeup call.  Because while mobile to me is very practical, for many it’s still possible.

I do tend to move on once I reckon I’ve figured something out. I’m interested when it’s still something to be understood or solved. Once I have my mind around it, my restless brain is on to something new.  That’s why I have this blog, for instance, to wrestle with new thoughts. If they get organized enough, it becomes a presentation or even a book.  (Though sometimes I do ones that are requested, e.g. my forthcoming one on myths, and I’m supposed to be reviewing the second round of proofs!)

But the interesting thing to me is to look beyond my own bubble (and what my colleagues are talking about).  We’re looking at what’s possible but not yet done, or what’s on the horizon. Yet I need to remember to continue to tout what’s now on the menu, and recognize not everyone’s yet started moving.  The things that I think are already practical to implement are still on the ‘possible’ list for others.

If you’re reading this blog, you’re probably with me, but feel free to let others know that the things in my past I’m still happy to help with!  In any way: consulting or workshops or even speaking.  For instance, I’ll be talking engagement for the Guild at Learning Solutions, and in a webinar for AECT’s Learner Engagement group.  Just as I talk new things, like myths.  What goes around comes around, I guess, and what’s been possible is now practical.  Ask me how!

 

#AECT17 Conference Contributions

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So, at the recent AECT 2017 conference, I participated in three ways that are worth noting.  I had the honor of participating in two sessions based upon writings I’d contributed, and one based upon my own cogitations. I thought I’d share the thinking.

For my own presentation, I shared my efforts to move ‘rapid elearning’ forward. I put Van Merrienboer’s 4 Component ID and Guy Wallace’s Lean ISD as a goal, but recognized the need for intermediate steps like Michael Allen’s SAM, David Merrill’s ‘Pebble in a Pond‘, and Cathy Moore’s Action Mapping. I suggested that these might be too far, and want steps that might be slight improvements on their existing processes. These included three thing: heuristics, tools, and collaboration. Here I was indicating specifics for each that could move from well-produced to well-designed.

In short, I suggest that while collaboration is good, many corporate situations want to minimize staff. Consequently, I suggest identifying those critical points where collaboration will be useful. Then, I suggest short cuts in processes to the full approach. So, for instance, when working with SMEs focus on decisions to keep the discussion away from unnecessary knowledge. Finally, I suggest the use of tools to support the gaps our brain architectures create.   Unfortunately, the audience was small (27 parallel sessions and at the end of the conference) so there wasn’t a lot of feedback. Still, I did have some good discussion with attendees.

Then, for one of the two participation session, the book I contributed to solicited a wide variety of position papers from respected ed tech individuals, and then solicited responses to same.  I had responded to a paper suggesting three trends in learning: a lifelong learning record system, a highly personalized learning environment, and expanded learner control of time, place and pace of instruction. To those 3 points I added two more: the integration of meta-learning skills and the breakdown of the barrier between formal learning and lifelong learning. I believe both are going to be important, the former because of the decreasing half-life of knowledge, the latter because of the ubiquity of technology.

Because the original author wasn’t present, I was paired for discussion with another author who shares my passion for engaging learning, and that was the topic of our discussion table.  The format was fun; we were distributed in pairs around tables, and attendees chose where to sit. We had an eager group who were interested in games, and my colleague and I took turns answering and commenting on each other’s comments. It was a nice combination. We talked about the processes for design, selling the concept, and more.

For the other participation session, the book was a series of monographs on important topics.  The discussion chose a subset of four topics: MOOCs, Social Media, Open Resources, and mLearning. I had written the mLearning chapter.  The chapter format included ‘take home’ lessons, and the editor wanted our presentations to focus on these. I posited the basic mindshifts necessary to take advantage of mlearning. These included five basic principles:

  1. mlearning is not just mobile elearning; mlearning is a wide variety of things.
  2. the focus should be on augmenting us, whether our formal learning, or via performance support, social, etc.
  3. the Least Assistance Principle, in focusing on the core stuff given the limited interface.
  4. leverage context, take advantage of the sensors and situation to minimize content and maximize opportunity.
  5. recognize that mobile is a platform, not a tactic or an app; once you ‘go mobile’, folks will want more.

The sessions were fun, and the feedback was valuable.

Why AR

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Perhaps inspired by Apple’s focus on Augmented Reality (AR), I thought I’d take a stab at conveying the types of things that could be done to support both learning and performance. I took a sample of some of my photos and marked them up.  I’m sure there’s lots more that could be done (there were some great games), but I’m focusing on simple information that I would like to see. It’s mocked up (so the arrows are hand drawn), so understand I’m talking concept here, not execution!

Magnolia

Here, I’m starting small. This is a photo I took of a flower on a walk. This is the type of information I might want while viewing the flower through the screen (or glasses).  The system could tell me it’s a tree, not a bush, technically (thanks to my flora-wise better half).  It could also illustrate how large it is.  Finally, the view could indicate that what I’m viewing is a magnolia (which I wouldn’t have known), and show me off to the right the flower bud stage.

The point is that we can get information around the particular thing we’re viewing. I might not actually care about the flower bud, so that might be filtered out, and it might instead talk about any medicinal uses.  Also, it could be dynamic, animating the process of going from bud to flower and falling off. It could also talk about the types of animals (bees, hummingbirds, ?) that interact with it, and how. It would be dependent on what I want to learn.  And, perhaps, with some additional incidental information on the periphery of my interests, for serendipity.

Neighborhood viewGoing wider, here I’m looking out at a landscape, and the overlay is providing directions. Downtown is straight ahead, my house is over that ridge, and infamous Mt. Diablo is off to the left of the picture. It could do more, pointing out that the green ridges are grapes, provide the name of the neighborhood that’s in the foreground (I call it Stepford Downs, after the movie ;).

Dynamically, of course, if I moved the camera to the left, Mt. Diablo would get identified when it sprung into view.  As we moved around, we’d point to the neighboring towns in view, and in the direction of further towns blocked by mountain ranges.  We should or could also identify the river flowing past to the north.  And we could instead focus on other information: infrastructure (pipes and electricity), government boundaries, whatever’s relevant could be filtered in or out.

Road picAnd in this final example, taken from the car on a trip, AR might indicate some natural features. Here I’ve pointed to the clouds (and indicated the likelihood of rain). Similarly, I’ve identified the rock and the mechanism of shaping. (These are all made up, they could be wrong; Mt Faux definitely is!)  We might even be able to touch on a label and have it expand.

Similarly, as we moved, information would change as we viewed different areas. We might even animate what the area looked like hundreds of thousands of years ago and how it’s changed.  Or we could illustrate coming changes. It could instead show boundaries of counties or parks, types of animals, or other relevant information.

The point here is that annotating the world, a capability AR has, can be an amazing learning tool. If I can specify my interests, we can capitalize on them to develop. And this is as an adult. Think about doing this for kids, layering on information in their Zone of Proximal Development and interests!  I know VR’s cool, and has real learning potential, but there you have to create the context. Here we’re taking advantage of it. That may be harder, but it’s going to have some real upsides when it can be done ubiquitously.

Augmented Reality Lives!

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Visually Augmented RealityAugmented Reality (AR) is on the upswing, and I think this is a good thing. I think AR makes sense, and it’s nice to see both solid tool support and real use cases emerging.  Here’s the news, but first, a brief overview of why I like AR.

As I’ve noted before, our brains are powerful, but flawed.  As with any architecture, any one choice will end up with tradeoffs. And we’ve traded off detail for pattern-matching.  And, technology is the opposite: it’s hard to get technology to do pattern matching, but it’s really good at rote. Together, they’re even more powerful. The goal is to most appropriately augment our intellect with technology to create a symbiosis where the whole is greater than the sum of the parts.

Which is why I like AR: it’s about annotating the world with information, which augments it to our benefit.  It’s contextual, that is, doing things because of when and where we are.  AR augments sensorily, either auditory or visual (or kinesthetic, e.g. vibration).  Auditory and kinesthetic annotation is relatively easy; devices generate sounds or vibrations (think GPS: “turn left here”).  Non-coordinated visual information, information that’s not overlaid visually, is presented as either graphics or text (think Yelp: maps and distances to nearby options).  Tools already exist to do this, e.g. ARIS.  However, arguably the most compelling and interesting is the aligned visuals.

Google Glass was a really interesting experiment, and it’s back.  The devices – glasses with camera and projector that can present information on the glass – were available, but didn’t do much because of where you were looking. There were generic heads-up displays and camera, but little alignment between what was seen and what was consequently presented to the user with additional information.  That’s changed. Google Glass has a new Enterprise Edition, and it’s being used to meet real needs and generate real outcomes. Glasses are supporting accurate placement in manufacturing situations requiring careful placement.  The necessary components and steps are being highlighted on screen, and reducing errors and speeding up outcomes.

And Apple has released it’s Augmented Reality software toolkit, ARKit, with features to make AR easy.  One interesting aspect is built-in machine learning, which could make aligning with objects in the world easy!  Incompatible platforms and standards impede progress, but with Google and Apple creating tools for each of their platforms, development can be accelerated. (I hope to find out more at the eLearning Guild’s Realities 360 conference.)

While I think Virtual Reality (VR) has an important role to play for deep learning, I think contextual support can be a great support for extending learning (particularly personalization), as well as performance support.  That’s why I’m excited about AR. My vision has been that we’ll have a personal coaching system that will know where and when we are and what our goals are, and be able to facilitate our learning and success. Tools like these will make it easier than ever.

FocusOn Learning reflections

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If you follow this blog (and you should :), it was pretty obvious that I was at the FocusOn Learning conference in San Diego last week (previous 2 posts were mindmaps of the keynotes). And it was fun as always.  Here are my reflections on what happened a bit more, as an exercise in meta-learning.

There were three themes to the conference: mobile, games, and video.  I’m pretty active in the first two (two books on the former, one on the latter), and the last is related to things I care and talk about.  The focus led to some interesting outcomes: some folks were very interested in just one of the topics, while others were looking a bit more broadly.  Whether that’s good or not depends on your perspective, I guess.

Mobile was present, happily, and continues to evolve.  People are still talking about courses on a phone, but more folks were talking about extending the learning.  Some of it was pretty dumb – just content or flash cards as learning augmentation – but there were interesting applications. Importantly, there was a growing awareness about performance support as a sensible approach.  It’s nice to see the field mature.

For games, there were positive and negative signs.  The good news is that games are being more fully understood in terms of their role in learning, e.g. deep practice.  The bad news is that there’s still a lot of interest in gamification without a concomitant awareness of the important distinctions. Tarting up drill-and-kill with PBL (points, badges, and leaderboards; the new acronym apparently) isn’t worth significant interest!  We know how to drill things that must be, but our focus should be on intrinsic interest.

As a side note, the demise of Flash has left us without a good game development environment. Flash is both a development environment and a delivery platform. As a development environment Flash had a low learning threshold, and yet could be used to build complex games.  As a delivery platform, however, it’s woefully insecure (so much so that it’s been proscribed in most browsers). The fact that Adobe couldn’t be bothered to generate acceptable HTML5 out of the development environment, and let it languish, leaves the market open for another accessible tool. And Unity or Unreal provide good support (as I understand it), but still require coding.  So we’re not at an easily accessible place. Oh, for HyperCard!

Most of the video interest was either in technical issues (how to get quality and/or on the cheap), but a lot of interest was also in interactive video. I think branching video is a real powerful learning environment for contextualized decision making.  As a consequence the advent of tools that make it easier is to be lauded. An interesting session with the wise Joe Ganci (@elearningjoe) and a GoAnimate guy talked about when to use video versus animation, which largely seemed to reflect my view (confirmation bias ;) that it’s about whether you want more context (video) or concept (animation). Of course, it was also about the cost of production and the need for fidelity (video more than animation in both cases).

There was a lot of interest in VR, which crossed over between video and games.  Which is interesting because it’s not inherently tied to games or video!  In short, it’s a delivery technology.  You can do branching scenarios, full game engine delivery, or just video in VR. The visuals can be generated as video or from digital models. There was some awareness, e.g. fun was made of the idea of presenting powerpoint in VR (just like 2nd Life ;).

I did an ecosystem presentation that contextualized all three (video, games, mobile) in the bigger picture, and also drew upon their cognitive and then L&D roles. I also deconstructed the game Fluxx (a really fun game with an interesting ‘twist’). Overall, it was a good conference (and nice to be in San Diego, one of my ‘homes’).

Some new elearning companies ;)

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As I continue to track what’s happening, I get the opportunity to review a wide number of products and services. While tracking them all would be a full-time job, occasionally some offer new ideas.  Here’s a collection of those that have piqued my interest of late:

Sisters eLearning: these folks are taking a kinder, gentler approach to their products and marketing their services.  Their signature offering is a suite of templates for your elearning featuring cooperative play.  Their approach in their custom development is quiet and classy. This is reflected in the way they promote themselves at conferences: they all wear mauve polos and sing beautiful a capella.  Instead of giveaways, they quietly provide free home-baked mini-muffins for all.

Yalms: these folks are offering the ‘post-LMS’. It’s not an LMS, and instead offers course management, hosting, and tracking.  It addresses compliance, and checks a whole suite of boxes such as media portals, social, and many non-LMS things including xAPI. Don’t confuse them with an LMS; they’re beyond that!

MicroBrain: this company has developed a system that makes it easy to take your existing courses and chunk them up into little bits. Then it pushes them out on a schedule. It’s a serendipity model, where there’s a chance it just might be the right bit at the right time, which is certainly better than your existing elearning. Most importantly, it’s mobile!

OffDevPeeps: these folks a full suite of technology development services including mobile, AR, VR, micro, macro, long, short, and anything else you want, all done at a competitive cost. If you are focused on the ‘fast’ and ‘cheap’ side of the trilogy, these are the folks to talk to. Coming soon to an inbox near you!

DanceDanceLearn: provides a completely unique offering. They have developed an authoring tool that makes it easy for you to animate dancers moving in precise formations that spell out content. They also have a synchronized swimming version.  Your content can be even more engaging!

There, I hope you’ll find these of interest, and consider checking them out.

Any relation between the companies portrayed and real entities is purely coincidental.  #couldntstopmyself #allinfun

Designing Microlearning

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Yesterday, I clarified what I meant about microlearning. Earlier, I wrote about designing microlearning, but what I was really talking about was the design of spaced learning. So how should you design the type of microlearning I really feel is valuable?

To set the stage, here’re we’re talking about layering learning on performance in a context. However, it’s more than just performance support. Performance support would be providing a set of steps (in whatever ways: series of static photos, video, etc) or supporting those steps (checklist, lookup table, etc).  And again, this is a good thing, but microlearning, I contend, is more.

To make it learning, what you really need is to support developing an ability to understand the rationale behind the steps, to support adapting the steps in different situations. Yes, you can do this in performance support as well, but here we’re talking about models. 

What (causal) models give us is a way to explain what has happened, and predict what will happen.  When we make these available around performing a task, we unpack the rationale. We want to provide an understanding behind the rote steps, to support adaptation of the process in difference situations. We also provide a basis for regenerating missing steps.

Now, we can also be providing examples, e.g. how the model plays out in different contexts. If what the learner is doing now can change under certain circumstances, elaborating how the model guides performing differently in different context provides the ability to transfer that understanding.

The design process, then, would be to identify the model guiding the performance (e..g. why we do things in this order, and it might be an interplay between structural constraints (we have to remove this screw first because…) and causal ones (this is the chemical that catalyzes the process).  We need to identify and determine how to represent.

Once we’ve identified the task, and the associated models, we then need to make these available through the context. And here’s why I’m excited about augmented reality, it’s an obvious way to make the model visible. Quite simply, it can be layered on top of the task itself!   Imagine that the workings behind what you’re doing are available if you want. That you can explore more as you wish, or not, and simply accept the magic ;).

The actual task is the practice, but I’m suggesting providing a model explaining why it’s done this way is the minimum, and providing examples for a representative sample of other appropriate contexts provides support when it’s a richer performance.  Delivered, to be clear, in the context itself. Still, this is what I think really constitutes microlearning.  So what say you?