This morning Elliott interviewed Cathy Casserly from Creative Commons and Dean Kamen. Cathy was a passionate advocate for openness and sharing. She talked about going further into learning, and I was reminded about Project Tin Can, making a more general learning path. Dean recited his interesting childhood and then launched into his inspiring project to make science cool again.
President Bill Clinton riveted the crowd with a keynote covering a broad swath of problems. His solutions include systems thinking and positive dialog. Engaging and powerful.
Ken Zolot spoke on entrepreneurialsm in orgs. Good lessons for coupling execution with innovation.
Elliot Masie has interviewed Stephen Lambert (Producer of Undercover Boss) and Peter Capelli (Managing the Older Worker). Here are the mindmaps:
The afternoon keynote at DevLearn was an energizing and insightful visitation of innovation and the future by Thom Koulopolous.
Yesterday I attend SDL’s DITAFest. While it’s a vendor-driven show, there were several valuable presentations and information to help get clearer about designing content. And we do need to start looking at the possibilities on tap. Beyond deeper instructional design (tapping into both emotion and effective instruction, not the folk tales we tell about what good design is), we need to start looking at content models and content architecture.
Let me put this a bit in context. When I talk about the Performance Ecosystem, I’m talking about a number of things: improved instructional design, performance support, social learning and mobile. But the “greater integration” step is one that both yields immediate benefits, and sets the stage for some future opportunities. Here we’re talking investing in the underlying infrastructure to leverage the possibilities of analytics, semantics and more, and content architecture is a part of that.
So DITA is Darwin Information Typing Architecture, and what it is about is structuring content a bit. It’s an XML-based approach developed at IBM that lets you not only separate out content from how it’s expressed, but lets you add some semantics on top of it. This has been mostly used for material like product descriptions, such as technical writers produce, but it can be used for white papers, marketing communications, and any other information. Like eLearning. However, the elearning use is still idiosyncratic; one of the top DITA strategy consultants told me that the Learning and Training committee’s contribution has not yet been sufficient.
The important point, however, is that articulating content has real benefits. A panel of implementers mentioned reducing tool costs, reduced redundancy savings, and decreasing time to create and maintain information. There were also strategic benefits in breaking down silos and finding common ground with other groups in the organization. The opportunity to wrap quality standards around the content adds another opportunity for benefits. Server storage was another benefit. As learning groups start taking responsibility for performance support and other areas, these opportunities will be important.
And, the initial investment to start focusing on content more technically is a step along the path to start moving from web 2.0 to web 3.0; custom content generation for the learner or performer. A further step is context-sensitive customization. This is really only possible in a scalable way if you get your arms around paying tighter attention to defining content: tagging, mapping, and more.
It may seem scary, but the first steps aren’t that difficult, and it’s an investment in efficiencies initially, and into a whole new realm of capability going forward. It may not be for you tomorrow, but you have to have it on your radar.
Building on yesterday’s post, in another way of thinking about it, I’ve been trying to tap into several layers down. Like the caveat on an attempt at mind-mapping the performance ecosystem, this only begins to scratch the surface as each of these elements unpacks further, but it’s an attempt.
The plan you take (your sequence of prioritized goals), the metrics you use, and your schedule, will be individual. However, the other elements will share some characteristics.
Your governance plan should include a schedule of when the group meets, what policies guide the role of governance, what metrics the governance group uses to look at the performance of the group implementing the plan (ie how the executors of the strategy are doing, not how the strategy is doing), and what partners are included.
The strategy will need partners including fundamental ones providing necessary components (e.g. the IT group), and members who may have political reasons to be included such as power, budget, or related interests.
The resources needed will include the people, the tools, and any infrastructure elements to be counted upon.
Support capability will include supporting the team with any questions they might need answer, and also the folks for whom the strategy is for.
And there will need to be policies around what responsibility there will be for support, access to resources, and other issues that will guide how the strategy is put in place, accounting for issues like security and risk.
I’m sure I’m forgetting something, so what am I missing?
I’ve been involved in a lot of strategic thinking lately, both for clients and workshops (e.g. my mobile strategy workshop at DevLearn next week), and so it’s forced me to reflect on what strategy is.
I’ve previously talked about the technology components of an elearning strategy, and how they tie together, but I need to take another cut at it. Naturally, I’ve been diagramming as my way to get my mind around strategy as a set of conceptual components that are necessary to identify and get right, regardless of domain.
A strategy has to start with a vision of what you’re trying to achieve. From there, you need to break it down into goals that, together would achieve this outcome.
Multiple things go along with this: the tactics that achieve the goals, the metrics that you use to measure your progress and success, the partners you need to work with, the resources you’ll need, the continual development of capability of the resources, and the messaging you’ll use to get others to buy in and assist.
It goes further, of course. Stay tuned for tomorrow.
In case you didn’t see it, eLearn Mag has posted my book review of Mark Warschauer’s insightful book, Learning in the Cloud. To quote myself:
This is … a well-presented, concise, and documented presentation of just what is needed to make a working classroom, and how technology helps.
As one more teaser, let me provide the closing paragraph:
The ultimate message, however, is that this book is important, even crucial reading. This is a book that every player with a stake in the game needs to read: teachers, administrators, parents, and politicians. And not to put too delicate a point on it, this is what I think should be our next “man in the moon” project; implementing these ideas comprehensively, as a nation. He’s given us the vision, now it is up to us to execute.
I most strongly urge you, if you care about schooling, to read the book, and then promote the message.
I attended the CLO Symposium with my ITA colleagues Jay Cross and Jane Hart. It was an interesting event, with a theme of “Game-Changing Learning: Development for the New Normal“, held at a classy venue on the beach, and was well-organized. (You can see Jay’s writeup here.) And the keynotes that I saw were in synch: Stephen Covey talked about the need for trust and Jon Katzenbach on how to build culture were both excellent, as was Dan Pontefract’s story on making collaboration intrinsic to Telus. At a lower level, however, the conference felt mired in the past.
Jay, Jane, and I ran a unpanel where we took questions from the audience and took turns answering it. Some folks even had trouble with the format, apparently! We got questions about how the role of the learning unit changes, about myths and new tools, and about measurement. Our riff inspired some subsequent inquiries if we could assist. Well, but of course!
A lot of the other sessions also seemed to deal with measurement. A special lunch was held specifically around creating a standard set of measurements: effectiveness, efficiency, and business impact. While the latter is business specific, the other two could be handled. Efficiency tends to mean things like amount per hour of training, etc. Effectiveness was less clear, but I’m afraid we’d see pre-post test messages instead of number of people completing the competency test (happy to be wrong). My problem here is that this stuff shouldn’t be a topic in 2011, it should be already well-practiced and in the repertoire. We should be thinking about how to start tracking meaningful activity in social networks, the value of performance support and more, not old stuff about courses. And, how to tie it back to important deltas in organizational performance.
As for addressing the social and informal metrics, while I addressed this a bit earlier, let me go a bit further. If you are putting in performance support (e.g. a portal, but *ahem*, well-designed) or social network, you should be asking yourself what it should be achieving. Is it closing more sales? Generating higher revenue per sale? How about less time spent on customer calls? If you put in an HR portal, you should expect less calls to HR. If you put in a social network among sales folks, you might expect a higher percentage of closing. Figure out what change this should affect, and then find a way to measure it. Which should be the indicator that you have a problem in the first case!
Which is not to say there weren’t good topics on tap too: leadership development for agility, bridging the gap between IT and the learning unit, informal learning, etc. But when other topics are ‘how to talk to executives’, in- or out-sourcing talent, and on-demand training, it’s clear we’re not where we can, and should, be.
“The future is already here, it’s just not very evenly distributed”, as William Gibson has said, but I guess my concern is with some of what is considered game-changing in an era where the new normal is continual innovation and perpetual beta. Things are moving too fast not to already have mastered the basics of measurement, and be thinking about adapting. The ability to talk ‘business’ should be a pre-requisite for the job, and the strategic issues need to be culture and collaboration. We’re getting there, but then patience has never been one of my strong suits ;).