Search Results for: align

On a recent client engagement, the issue was spreading an important initiative through the organization.  The challenges were numerous: getting consistent uptake across management and leadership, aligning across organizational units, and making the initiative seem important and yet also doable in a concrete way.  Pockets of success were seen, and these are of interest.

For one, the particular unit had focused on making the initiative viral, and consequently had selected and trained appropriate representatives dispersed through their organization. These individuals were supported and empowered to incite change wherever appropriate.  And they were seeing initial signs of success. The lesson here is that top down is not always sufficient, and that benevolent infiltration is a valuable addition.

The other involvement was also social, in that the approach was to make the outcomes of the initiative visible. In addition to mantras, graphs depicting status were placed in prominent places, showing current status.  Further, suggestions for improvement were not only solicited, but made visible and their status tracked.  Again, indicators were positive on these moves.

The point is that change is hard, and a variety of mechanisms may  be appropriate.  You need to understand not just what formal mechanisms you have, but also how people actually work.  I think that too often, planning fails to anticipate the effects of inertia, ambivalence, and apathy.  More emotional emphasis is needed, more direct connection to individual outcomes, and more digestion into manageable chunks. This is true for elearning, learning, and  change.

In looking at attitude change, and from experience, I recognize that even if folks are committed to change, it can be easy to fall back into old habits without ongoing support.  Confusion in message, lack of emotional appeal, and idiosyncratic leadership only reduce the likelihood.  If it’s important, get alignment and sweat the details. If it’s not, why bother?

Where does social media fit in the organization?  In talking with a social media entrepreneur over beers the other day, he mentioned that one of his barriers in dealing with organizations was that they didn’t have a budget line for social media software.

That may sound trivial, but it’s actually a real issue in terms of freeing up the organization. In one instance, it had been the R&D organization that undertook the cost.  In another case, the cost was attributed to the overhead incurred in dealing with a merger.  These are expedient, but wrong.

It’s increasingly obvious that it’s more than just a ‘nice to have’.  As I’ve mentioned previously, innovation is the only true differentiator.  If that’s the case, then social media is critical. Why?  Because the myth of individual innovation is busted, as clearly told by folks like  Keith Sawyer  and Steven Berlin Johnson.  So, if it’s not individual, it’s social, and that means we need to facilitate conversations.

If we want people to be able to work together to create new innovations, we don’t want to leave it to chance.  In addition to useful architectural efforts that facilitate in person interactions, we want to put in place the mechanisms to interact without barriers of time or distance.  Which means, we need a social media system.

It’s pretty clear that if you align things appropriately: culture, vision, tools, that you get better outcomes.  And, of course, culture isn’t a line item, and vision’s a leadership mandate.  But tools, well, they are a product/service, and need resources.

Which brings us to the initial point: where does this responsibility lie?  Despite my desire for folks who are most likely to understand facilitating learning (though that’s sadly unlikely in too many L& D departments), it could be IT, operations, or as mentioned above, R&D.  The point is, this is arguably one of the most important investments in the organization, and typically not one of the most expensive (making it the best deal going!). Yet there’s not a unified obvious home!

There are worries if it’s IT. They are, or should be, great at maintaining network uptime, but don’t really understand learning. Nor do the other groups, and yet facilitating the discussion in the network is the most important external role.  But who funds it?

Let’s be real; no one wants  to have to own the cost when there’re other things they’re already doing. But I’d argue that it’s the best investment an L&D organization could make, as it will likely have the biggest impact on the organization. Well, if you really are looking to move needles on key business metrics.  So, where do you think it could, and should reside?