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Learning Experience Design in Action

8 October 2010 by Clark 4 Comments

I was working with one of my clients/partners on an opportunity to develop classroom learning on a tablet.   The first push is to get something to show teachers and trial in a classroom.   It’s not yet going to be socially enabled, nor particularly mobile, nor yet augmented with resources; the point now is to demonstrate capability to develop compelling interactives (pretty much regardless of whether it’s a tablet or not).

As context, they’d sent me some storyboards that I’d responded to with some comments.     They actually started from a good point, but there were nuances that needed to be teased out.   Their questions   led me to think through some principles that underpinned my recommendations.   In the course of their questions, I talked about these perspectives:

Start with visceral experience: I want to ground the learning in their world.   I want to start with phenomena that they understand, and have them do a little free exploration followed by some focused tasks, but at a qualitative, experiential level. Drill down from the bigger picture in the world, to intermediate issues, to why this in particular is important, and have them actively explore the relationships.

Connect conceptual to formal: after the learner has an experiential basis, then link it to formal representations.   Help the learners connect their actions to the tools used to structure our understanding.   At the end of the day, at least in this domain, we want them to be able to use the formal representations to solve problems that their capabilities can’t solve with their bodies (e.g. applying forces in microjoules or gigajoules).   As a guide, the point is not to teach science, say, but instead to teach them to be scientists, using tools to solve problems.   Finally, they should be taking measurements, transforming to manipulable representations, transforming the representations to a solution, and then applying that back to the world.

Focus on action, not content: rather than require learners to view this video or that document, make them available.   Ideally, the only required elements would be the series of activities, and the information resources surround the activities as options.   The challenge of the activities, and quality of the content, would ideally drive the learner to the resources, but there might be required quick overviews that point to deeper resources, and individuals who struggle might be pointed to the content.

Launch with a meaningful context: I suggested an overall task that would ultimately need to be performed, using a recognized problem as the motivation for learning this content, though there are other ways.   However, you do want to harness learners hearts as well as their brains in the endeavor.   In this case it was about saving people’s lives that motivated going through the course to be prepared to come back and provide the knowledge of what force to apply, in what direction.

And in one I didn’t convey, but is implicit in the learning situation but could and should be implicit in the development of the learning experience:

Scaffold the learning process: don’t assume that the learner is equipped for learning this way, provide support. Pedagogical support can be through an agent, and there has to be feedback involved both addressing the content and the process.   If only requiring the activities, the evaluation, inadequate performance might trigger a requirement to view content, for example.   A pedagogical avatar could be useful.

All of this is based upon a research base in learning theory, even the emotional side.   There could be more involved, as I had ides for options in being social, and actually being mobile, which are currently beyond the scope of their engagement, but the point is to start with a visceral and active base upon which to drive motivation for content, formalisms, and ultimate mastery.

Quip: Quality

4 October 2010 by Clark 5 Comments

I had the (dubious) pleasure of picking up an award for a client at an eLearning awards ceremony a number of years back. There’s been some apt criticism of the whole awards industry thing overall, but it did give me a chance to see what was passing as award-winning content.   And I was dismayed.   One memorable example had traditional HR policy drill-and-kill tarted up into a ‘country fair’ theme. It was, frankly, quite well produced and visually attractive.   And complete dreck, instructionally.   Yet, it had won an award!

My client typically fights the good fight when they can (hey, they use me ;), but sometimes they can’t convince the client or know not to bother. In another instance, I actually took on the design for a project, and at the end the client’s manager asked what was so special. After I walked him through it, he was singing the hallelujah chorus, but there’s an important point here.   I’ve heard this tale from many of my colleagues as well, and it indicates a problem.

Quality design is hard to distinguish from well-produced but under-designed content.

To the layperson, or even perhaps the ordinary instructional designer, the nuances of good content aren’t obvious. If the learning objective is focused on knowledge, it’s because that’s what the SME told us was important. So what if the emotional engagement is extrinsic, not intrinsic, it’s still engaging, right?   We cover the content, show an example, and then ensure they know it.   That’s what we do.

SO not.   Frankly, if you don’t really understand the underlying important elements that constitute the components of learning, if you can’t distinguish good from ordinary, you’re wasting your time and money.   If that were the only consequence,well, shame on the buyer.   But if there’s a Great eLearning Garbage Patch, it gets harder to pitch quality.   If you don’t care that it ‘sticks’ and leads to meaningful behavior change in the workplace, you shouldn’t even start. If you do care, then you have to do more.

Hey, low production values aren’t what make the learning occur, it’s just to minimize barriers (“ooh, this is so ugly”).   Learning is really a probability game (you can’t make a learner learn), and every element you under-design knocks something like 10-50% off the likelihood it’ll lead to change.   Several of those combined and you’ve dropped your odds to darn near zero (ending up working only for those who’ll figure it out no matter what you do to them).

And the problem is,   your client, your audience, doesn’t know.   So you can lose out to someone who shows flashy content but knows bugger all about learning.   You see it everywhere.

So, we have to do more.   We have to educate our clients, partners, and the audience.   It’s not easy, but if we don’t, we’ll continue to be awash in garbage content. We’ll be wasting time and money, and our effort will be unappreciated.

If you’re a designer, get on top of it, and get good at explaining it. If you’re a customer, ask them to explain how their content actually achieves learning outcomes.   Or get some independent evaluation.   There are still vulnerabilities, but it’s a push in the right direction.   We need more better learning!

Levels of learning experience design

28 September 2010 by Clark Leave a Comment

If you want to achieve meaningful outcomes in the space of the important work, you need to ensure that the process is optimized. This means that you want to streamline formal learning, maximize the utility of resources, and facilitate optimal interaction. This is the realm of learning experience design.

Learning experience design can, and should, operate at several levels. For one, you want individual learning experiences to be optimal. You want a minimalist approach that combines effective cognitive design with engaging emotional design. You want the formal resources to be designed to mesh with the task and provide effective information design. And you want the social learning tools to be organized around the way the team coheres.

Here we are talking deeper instructional design, information mapping, and aligned social media.

At the next level, you want your learning development processes to make it easy to do good learning design: you want your tools and templates to scaffold proper outcomes (and preclude bad design), and you want your oversight to be based upon sound principles.

Here we are on about design processes and teams, as well as tools. We can be talking about content models and delivery architectures as well.

At a higher level, you want your components of learning to complement one another, so courses are designed in synchrony with your resources and networks, and vice versa, and you want your IT infrastructure to be based upon structures that maintain security, reliability, and maintainability with flexibility so as not to preclude new directions.

Here we are talking content frameworks and hosting architectures, semantics, and organizational alignment and culture.

Unfortunately, most organizations in my experience, are using flawed models at the first level, are embryonic at the second, and are oblivious of the top. Yet, the competitive advantage will increasingly come from just such an optimized structure, as working *smarter* will increasingly be the only sustainable edge. So, are you ready to move ahead?

Augmenting Learning

21 September 2010 by Clark 2 Comments

In looking for a title for my forthcoming book on mobile learning, Aaron Silvers took one of the key principles, augmenting performance, and, combining it with a neat complement to my previous book, Engaging Learning, came up with Augmenting Learning.   I liked it very much, as it elegantly captured several meanings I’m keen on, and I like the principle of having a title that works in a couple of ways.

Unfortunately, the publisher didn’t like it. Worse, the eminent Allison Rossett thought augmenting wasn’t a good word. C’est la vie.

So, what is the title?   Well, to hit the marketing goals of being clear to the audience, yet keeping with something I can live with (you do not want to know what other suggestions were floated), we’ve ended up with

Designing mLearning: Tapping Into the Mobile Revolution for Organizational Performance

I like the part before the colon, and the publishers like the part afterward.   At least the shorthand title will be Designing mLearning, which I can definitely get behind.   And I am excited about the book; I think there are a lot of useful ways to think about mLearning in it (in my completely objective and totally unbiased opinion ;).

Just briefly, however, I want to go into why I thought Augmenting Learning would be a good title.   First, it captures the notion that mLearning is not about providing a full learning experience, it’s about supporting a full learning experience: with additional resources, access to learning resources (calendar, content, etc), and a stretched out learning experience.   That is, complementing whatever formal learning resources you bring to bear with mobile-accessible components.

Moreover, it’s about augmenting formal learning with informal learning.   Performance support, personal, and social learning are all ways in which mobile delivers unique advantages. Whichever of the 4 C’s of mobile learning you bring to bear, you are increasing the ability to perform, both in the moment and overall. Of course, slow learning is a goal I’d be supportive of as well.

Regardless, all the above fall under the rubric ‘designing mlearning’ as well as ‘augmenting learning’, and it passes the sniff test with people more concerned with commercial viability than conceptual elegance. And, if I really do want to have an impact, I have to care about the former as well as the latter.   The book does accomplish the goal of providing pragmatic advice, but in a way commensurate with the goal of providing conceptual clarity, and I can live with that.

Learning Experience Design Strategy

31 August 2010 by Clark 5 Comments

On our weekly twitter learning fest, #lrnchat, I regularly identify myself as a learning experience design strategist.   I don’t always assume people know what that means, but for that audience I figure they can infer what it means.   However, I think the idea is worth exploring, because increasingly I think that not only is that what I do, but it also is important.

First, I think it is important to stop thinking about content, and start thinking about learning experience.   It’s too easy, when focusing on content, to focus on knowledge, not skills, yet skills are what will make the difference – the ability to do.   Also, it helps focus on the conative side of learning, the motivation for and anxiety about learning when you think about the learner experience. And, as always, I take a broad interpretation of learning, so this holds true beyond formal learning; it applies to thinking about performer experience when you consider the tools they’ll have, and even the way that access to communities and other informal learning components will be made available in situ.

When you think about creating learning experiences, you are talking about design.   How do you create effective and engaging learning experiences?   You need a design process, tools, and good concepts around learning and engagement.   Really, both my book on designing engaging learning experiences, and my forthcoming one on mobile learning, are at core about design.   And there are levels of design, from individual experiences to the architecture and infrastructure that can support the rich suite of experiences that characterize an organization’s full needs.

Which takes us to the last part, strategy.   By and large, I don’t do the design anymore, since I can add more value at a higher level.   Increasingly, what I’m doing is helping organizations look at their needs, current state, teams, processes, and more, and helping them develop a strategic approach to delivering learning experiences.   I help design pedagogies, processes, templates, and short-, medium-, and long-term steps.   And it is in this way that I accomplish what my first real client told me I did for them, I helped them take their solutions to the ‘next level’.

I think learning experience design is important, so important that I want to not just execute against a project at a time, but find ways to develop capability so a lot more good learning experience is created.   That means working with groups and systems. More organizations need this than might be imagined: I’ve done this for for-profit education, education publishing, those servicing corporate learning needs, and of course organizations (governmental and corporate)   wanting their external or internal learning solutions to be effective and engaging.   The sad fact is, too much ‘learning design’ is content design, still.   I’m always looking for ways to help spread a better way of creating learning.

For example, I ran a ‘deeper ID’ workshop this week for a team, and presented the concepts, modeled the application to samples of their learning objectives, gave them a practice opportunity, and wrapped up, across each of the learning elements. It was a way to address learning design in a bigger way. An extension would be to then submit sample content to me to have me comment, developing their abilities over time, as I did with another client working on integrating scenarios.

There are lots of ways this plays out, not just workshops but developing content models, spreading new metaphors for mobile learning, creating pedagogy templates, and more, but I reckon it is important work, and I have the background to do it.   I’ve found it hard to describe in the past, and I do question whether the ‘learning’ label is somewhat limiting, given my engagement in social learning with ITA and more, but I reckon it’s the right way to think about it. So I’ll keep describing it this way, and doing this work, until someone gives me a better idea!

Transforming Business: Social Media and Conversations

19 August 2010 by Clark 3 Comments

In a conversation with my ITA colleagues (we keep a Skype channel open and conversations emerge daily), we revisited the idea that there’s a higher perspective that needs to be highlighted: social media is a business engine, both internally and externally!   Jane Hart’s been helping clients with social media marketing, and this has been an entree to talk about social media for working and learning.

The point here is that conversations are the engine of business.   (I mean conversations in the broad sense of discussions, collaborations, partnerships, productive friction, and more.)   We converse, therefore we work.   Just as, internally,   innovation, research, new products etc are the results of interaction, so to are the external aspects of business. Market research is listening to customers, branding is conversations about value propositions, negotiations with partners and suppliers, RFPs, it’s all communication. And, the Cluetrain Manifesto has let us know that with the internet and more open information, we can’t control the conversation, we have to be authentic and engage in open communication.

So if we move up a level, we recognize that both internally and externally, to succeed we need to facilitate conversations.   We need a social media infrastructure that allows stakeholders internally and externally to negotiate mutual goals and collaborate to achieve them.   The successful organization needs to fundamentally rewire itself into a wirearchy.   He who communicates best, wins.

Communication is fundamental to human nature; we’ve developed the ability to accelerate our adaptation to the environment by communication.   We’ve moved from evolution to invention.   We interact, therefore we are.   I’ve largely been focused on internal dialog, but it’s clear that from an executive perspective, you need to realize that communication is fundamental, and social media is another technology lever to move the earth. We’ve been doing it with the phone and email, but there are so many more powerful tools to augment those now. We moved from the buggy to the automobile, and we can (and should) move from email to a rich social media environment. If we want competitive advantage, at any rate.   And you do, don’t you?

Social Formal – it’s the processing!

17 August 2010 by Clark Leave a Comment

In thinking about the benefits of adding social to formal learning for a presentation I’ll be giving, I realized that the main reason to extend social activities into formal learning is for the additional processing it provides.   While there is processing individually, social interaction provides more opportunities.

The types of learning processing that matter for learning are personalizing, elaborating, and applying.   All of this can be done individually. We can: restate what we understand, write up what the content means to us personally, write up how the concept could be reconsidered, and apply the knowledge to solve problems.   Our goals are retention over time ’til the learning is needed, and transfer to all appropriate situations.   Applying it is the most useful, but it’s a probabilistic game.   We work to increase the likelihood that the learner will succeed (even with criterion-referenced approaches, some may not make it).

Those forms of processing are useful, but feedback is better. Diana Laurillard, in her book Rethinking University Teaching had a conversational model where the learner articulated their understanding after performing and then the instructor could provide feedback. This doesn’t always scale well, however.   Are there other things we can do?

Well, how about if we require learners to put out their thoughts to each other, and then have them comment on the other’s thoughts? There are additional processing benefits here.   First, learners are listening to other, possibly wrong or different interpretations, and they have to review their understanding of the material to provide feedback.   Internalizing that monitoring of the concept is really useful to create a self-improving learner! So, just having them comment on each other is a first step.

However, having them having to negotiate a shared understanding is better. Having learners work to create a shared definition or response to an extension question means that they can’t just ‘agree to disagree’, but have to work to a compromise. That knowledge negotiation is a very powerful tool to get them to reprocess the concept and refine their understanding.   Thiagi, for example, has a whole suite of training exercises that are specifically design to get learners working together to reprocess information.

And, if we are after meaningful skill shifts (and we should be), then having them actually apply the knowledge to solve a problem or create a response to a contextualized performance should be our ultimate task.   Here, learners have to work together to determine not only their understanding, but how it applies to a particular circumstance, committing as a team to their solution. With the right amount of ambiguity in the process, learners will have to wrestle with the issues to create a response.

The outcomes from social learning extend and augment individual processing in ways that make the material more memorable.   They not only have to create a response, but they have internal cycles of feedback and refinement that are more than any realistic cycle of assignment and formal feedback can provide.   And, typically, the only cost besides social media is the ability to develop meaningful tasks.

Look, we know that information dump and check doesn’t work.   Processing does.   Processing together is more engaging and more effective, and usually quite cost effective.   What more do you want?

Brain science in design?

3 July 2010 by Clark 4 Comments

The Learning Circuits Blog Big Question of the Month is “Does the discussion of “how the brain learns” impact your eLearning design?”   My answer is in several parts.

The short answer is “yes”, of course, because my PhD is in Cognitive Psychology (really, applied cognitive science), and I’ve looked at cognitive learning, behavioral learning, social constructivist learning, connectionist learning, even machine learning, looking for guidance about how to design better learning experiences.   And there is good guidance.   However, most of it comes from research on learning, not from neuroscience.

The longer answer has some caveats.   Some of the so-called brain science ranges from misguided to outright misleading.   Some of the ‘learning styles’ materials claim to be based in brain structure, but the evidence is suspect at best.   Similarly, some of the inferences from neural structures are taken inappropriately.   There’s quite a bit of excitement, and fortunately some light amidst the heat and smoke.   In short, there’s a lot of misinformation out there.

At the end of the day, the best guidance is still the combination of empirical results from research on how we learn, a ‘design research’ approach with iterative testing, and some inspiration in lieu of what still needs to be tested (e.g. engagement).   I think that we know a lot about designing effective learning, that is based in how our brains work, but few implications from the physiology of the brain.   As others have said, the implications at one layer of ‘architecture’ don’t necessarily imply higher levels of phenomena.   We’ve lots to learn yet about our brains.

As with so many other ‘snake oil’ issues, like multigenerational differences, learning styles, digital natives, etc, brain-based learning appears to be trying to sell you a program rather than a solution. Look for good research, not good marketing.   Caveat emptor!

Getting strategic

28 June 2010 by Clark 3 Comments

Was on a call with my Internet Time Alliance colleagues, and we were talking about how to help organizations make the transition from delivering courses to supporting the full performance ecosystem.   Jane Hart has had a recent series on what she calls ‘performance consulting‘, and its a good way to look at things from a broader perspective.   She was about to give a presentation, and we were talking through her slides.

Charles Jennings pointed out that they layer above her slides to the Learning and Development group was a missing ‘governance’ role, which he’s been thinking about quite a bit.   The point being that someone needs to be assisting in the strategic role of ensuring the coverage is addressing the broad needs of the organization, not just courses.

Harold Jarche pointed out that just mimicking the Human Performance Technology (HPT) approach (e.g. ISPI) would miss the same things it misses.   I’ve been a fan of HPT since it goes beyond ADDIE in considering other potential sources of problems than just skills (e.g. performance support, incentives), but Harold’s right that it doesn’t inherently cover social learning, let alone engagement.

Jay Cross reminded us we can’t just ignore the fact that their perspective is strongly focused on compliance and other such needs.   They have LMSs, and if we try to say that’s irrelevant we’ll be ignored as being out of touch.   The fact is that there is a role for formal learning, it’s just not everything.

5 types of org learningMy takeaway was that we need a combined approach to help folks understand the bigger picture.   From Rand Spiro’s Cognitive Flexibility Theory, we need to provide multiple models to increase the likelihood that the audience will find one that resonates. Whether it’s the continuum from novice through practitioner to expert, Jane & Harold’s 5 types of org learning (e.g. FSL, IOL, GDL, PDL, & ASL), or Jay’s point about continual change meaning formal methods aren’t sufficient, there are multiple ways it helps to think about the full spectrum of learning design.   It’s also important to point out how supporting these is critical to the organization, and that it’s a way to take a strategic role and increase relevance to the organization.

Similarly, there are some sticks available, such as increasingly irrelevancy if the L&D department does not take on this role.   If they allow IT or operations to take it over, a) it won’t be run as well as if learning folks are involved, and b) they’ll be the ones seen providing the necessary performance infrastructure and adding value to the enterprise.

Finally, what’s also needed is a suite of tools and processes to move forward. It’s clear to us that there are systematic ways to augment existing approaches to move in this new direction, but it may not be obvious to those who would want to change what they should start doing differently.   We talked about ‘layers’ of extension of operation, starting with adding engagement to the design of learning experiences, and incorporating performance support and eCommunity to the potential solution quiver.   Next steps include considering Knowledge Management and Organizational Development.   Governance also needs to work it’s way into the mix.   My barrows include mobile and deeper content models in addition to the others.

Quite simply, it has to start with the first step: analysis of the problems.   For example, if the answer is changing quickly, if the audience are experts, or it’s easier to connect to the right person than to develop content, facilitating communication may be a better solution than developing content.   It helps to have the tools available in the infrastructure, a platform approach, which is why we advocate thinking about having a portal system and social networking in place in the organization, so you don’t have to build a whole infrastructure when   you see the need.   The learning processes will have to be richer than existing ones, and that will require new tools, I reckon.   However, it will also require a new attitude and initiative.

The L&D group may not be the right group for the message, it may have to go higher (as Charles and Jay continue to suggest), but we’re looking to figure out how to help folks wherever they may be.   The final solution, however, has to be that some group that understands learning is facilitating the learning function in the organization at a systemic level. That’s the goal. How your organization gets there will depend on where you’re at, and many other factors, but that’s what any organization that wants to succeed in this time of increasing change will have to achieve.   Get it on your radar now, and figure out how you’re going to get there!

7 questions from the University of Wisconsin-Stout ID Program

22 June 2010 by Clark Leave a Comment

The program at the University of Wisconsin-Stout Online Professional Development’s Instructional Design program regularly asks someone to answer a series of questions from their students. I think these sorts of efforts are worthwhile to see a variety of different ideas, and consequently I agreed. Here’re the questions and my answers as presented to the students:

Learning Design Evangelist Clark Quinn Answers Questions
June 2010

1. Are there any critical gaps in knowledge that you frequently encounter in the ID industry?

Clark:

Several: The first is folks who only know the surface level of ID, not understanding the nuances of the components of learning (examples, concepts, etc), and consequently creating ineffective designs without even being aware. This is, of course, not the fault of those who’ve taken formal training, but many designers are transported from face-to-face training without adequate presentation.A related problem is the focus on the ‘event’ model, where learning is a massed event, which we know is one of the least effective mechanisms to lead to long-term retention.

Another gap is a focus on the course, without taking a step back and analyzing whether the performance gap is caused by attitude, motivation or other issues besides skills and knowledge. The Human Performance Technology approach (ala ISPI) is a necessary analysis before ADDIE, but it’s too infrequently seen.

The last is the lack of consideration of the emotional (read: affective and conative) side of instructional design. Most ID only focuses on the cognitive side, and despite the efforts of folks like John Keller, Michael Allen, and Cathy Moore, among others, we’re not seeing sufficient consideration of engagement.

2. In a world where technology changes daily, do you feel we place too much emphasis on the latest and greatest delivery method? Do you foresee a future where higher education is delivered primarily through distance learning?

Clark:

Yes, we do see ‘crushes’ on the latest technology, whereas we should be focusing on looking at the key affordances and matching technologies appropriately to need. I’m a strong proponent of the potential of new technologies to create new opportunities, but very much first focused on the learning outcomes we need to achieve. Which is why I have complicated feelings about the future of higher ed. In a time of increasing change, I think that the new role of higher education will increasingly be to develop the ability to learn. The domain will be a vehicle, but not the end goal. Which could be largely independent of place, but I liked the old role of new and independent mentorship beyond family and community, and always felt that there was a socializing role that university provides. I’m not quite sure how that could play out via technology mediation, but I do note the increasing role of social media.

3. Is there an elearning authoring tool you would endorse?

Clark:

Paper and pencil. Seriously. I wrote many years ago of a design heuristic, the double double P’s: postpone programming, and prefer paper. An associated mantra of mine is “if you get the design right, there are lots of ways to implement it; if you don’t get the design right, it doesn’t matter how you implement it”. Consequently, I prefer the cheapest forms of prototyping, and rapid cycles of iteration, and you can do a lot with post-it notes (e.g. the Pictive technique from interface design).

4. What impact, if any, do you think that the shortened attention span habits dictated by most social media will have on e-learning?

Clark:

I think that you should be very careful about media-manufactured trends. Our wetware hasn’t changed, just our tolerance of certain behaviors. We’ve always had short attention spans, it’s just that our schooling forced us to mask it. We’ve also been quite capable of multi-tasking (ask any single parent), but it does provide a detriment to performance in each task, or cause the task to take longer. (Other seriously misconstrued ideas include digital natives, learning styles, and generational differences).

I think we should look to learning that optimizes what’s known about how we learn (and see Daniel WIllingham for a very apt critique of brain-based learning), which includes smaller chunks over a longer period of time. That’s just one component of a more enlightened learning experience predicated on a longer-term relationship with a learner.

5. Is there current research that shows whether employers view fully online degrees programs any different than a traditional degree program? Do employers care that an applicant may have not attended any face to face classes while earning an advanced degree?

Clark:

Frankly, this is research I haven’t really tracked. I do know recent research shows that online is better than face-to-face, but most likely due to quality of design (instructors aren’t necessarily experts in learning design, sadly) than media.

6. What skills are critical to the survival of a new ID professional? What skills must be focused upon in the first three critical years of business?

Clark:

The skills that are necessary are much more pragmatic than conceptual. While I’d love to say “knowledge of learning theory”, and “enlightened design”, I think in the initial stages proper time/project management will probably pay off more immediately. Also, the ability to know what rules to break and when. That said, I think you absolutely need the domain knowledge, but street smarts are equally valuable.

However, the core one is the ability to learn effectively and efficiently. I argue that the best investment a business could make is not to take learning skills for granted but document them, assess them, and develop them. Personally, I’ll say the same: the best investment you can make is in your ability to learn continuously, eagerly, even joyously.

7. What areas of growth do you see in the ID market?

Clark:

With lots of caveats, because I’m involved in many:

Right now I’m seeing growth in the social learning space. Understanding and taking advantage of social learning is trendy, but offers the potential for real learning outcomes as well. Naturally, the only problem is separating the snake oil from the real value. My involvement in the Internet Time Alliance is indicative of my beliefs of the importance.

I think the whole ‘cloud’/web-based delivery area is seeing some interesting growth too, with everything from rich internet applications to collaborative authoring. The opportunities of web 3.0 and semantic technologies are still a ways off, but I think the time is right to start laying the foundations (caveat, I generally find I’m several years ahead of the market in predicting when the time is ripe).

An area that I’m seeing a small uptick in is engagement, fortunately, the use of games and scenarios. Having a book out on the topic makes it gratifying to see the growth finally taking off.

And mobile is finally taking off! Having just left the first biz-focused mobile learning conference, I was thrilled to see the amount of excitement and progress. (Snake oil disclaimer: I’ve been on the stump for years, and finally have a book coming out on the topic. :)

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