While I’ve lots more to say, I put a short version of my vision of elearning strategy in Michael Allen’s 2009 e-Learning Annual. It’s about both getting the individual elements right, and establishing the connections between the elements to achieve synergy, not irrelevance (or worse).
This doesn’t include assessments, action plans, or more (I’m planning that for my pre-conference workshop on strategy at ASTD’s International Conference & Exposition), but it does lay out some of the reasoning and history behind the approach, the elements and some of the ways they go right (and wrong), and why they need to be tied together.
The whole book has a wonderful collection of articles. It includes authors like Jay Cross, Karl Kapp, Lance Dublin, Bob Mosher, Ruth Colvin Clark, Marc Prensky, Saul Carliner & Margaret Driscoll, just to mention the ones I’ve met. And important topics like Appreciative Inquiry, Performance Support, ROI, implementation, the value of research for design, virtual world design, and more. It’s a great collection, and recommended.
However, I did want to make my chapter available, and am happy to say that I’ve done so. You can download the article (PDF). I’d welcome your thoughts and feedback.
Doug Belshaw says
Thanks for sharing this, Clark. Might I humbly suggest that you put it on Scribd so it’s embeddable and more readable by your visitors? :-)
Doug, great idea. However, that’s not within the arrangement I have. C’est la vie.
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