You have to understand that folks who do content as if their business depended on it, e.g. web marketers, have a level of sophistication that elearning (and all elearning: performance support, social, etc) would do well to adopt. The power of leveraging content by description, not by link, is the basis for adaptive, custom, personalized experiences. But it takes a lot of knowledge and work, and a strategy.
You’ve seen it in Netflix and Amazon recommendations, and sites that support powerful searches. We can and should be doing this for learning and performance, whether pull or push. But where do you learn?
One of the people I follow is Scott Abel, the Content Wrangler. And he’s put together the Intelligent Content Conference that will give you the opportunities you need to get on top of this. This isn’t necessarily for the independent instructional designer, but if you do elearning as a business, whether a publisher or custom content house, or if you’re looking for the next level of technical sophistication, this is something you really should have on your radar.
Full disclosure: I will be on a press pass to attend, but they didn’t reach out to me. I reached out to them because I wanted a way to attend. Because I know this is important enough to find a way to hear more. I don’t have a set company I work for, so if I want to know this stuff to be able to help people take advantage of it, I have to earn my keep (in this case, by writing an article afterward). I only feel it fair, however, that if I think it’s important enough to finagle a way to attend, I should at least let you know about it.
(And, fair warning, if you do lob something at me, expect to join the many who have received a firm refusal, on principle. I’m not in the PR business. As I state in my boilerplate response: “I deliberately ignore what comes unsolicited, and instead am triggered by what comes through my network: Twitter, Facebook, LinkedIn, Skype, etc.”. Save us both time and don’t bother.)