The Damage Done

There’ve been a recent discussions about misinformation. One question is, what does it hurt? When you consider myths, superstitions, and misconceptions (the breakdown in my book on L&D problems), what can arise? Let’s talk about the damage done.

So, let’s start with myths. These, I claim, are things that have been shown not to have value by empirical research. There are studies that have examined these claims, and found them to not have data to support them. For instance, accommodating learning styles is a waste. Yes, we know people differ in learning, but we don’t have a reliable base. Moreover, people’s choices to work for (or against) their style don’t make a difference in their learning. Some of the instruments are theoretically flawed as well as psychometrically invalid.

What’s the harm? I’ll suggest several ways in which myths harm us. For one, they can cause people to spend resources (money & time)  addressing them that won’t have an impact. It’s a waste! We can also characterize people in ways that limit them; for instance if they think they learn in a particular way, they may avoid a topic or invest effort in an inappropriate way to learn it. Investing in unproven approaches also perpetuates them, propagating the beliefs to others.

Superstitions, as I define them, are beliefs nobody would claim to believe, yet somehow persist in our practices. For instance, few will claim to believe that telling is sufficient to achieve behavior change. Yet, we continue to see information presentation and knowledge test, such as “awareness” training. Why? This is a waste of effort. There aren’t outcomes from these approaches. Typically, they are legacies of expectations from previous decades, yet business practices haven’t been updated. Still, to the extent that we continue these practices, even while decrying them, we’re again wasting time and money. Maybe we tick boxes and make people happy, but we can (and should) do better.

The final category is misconceptions. These are beliefs that some hold, and others decry. They aren’t invalid, but they only make sense in certain circumstances. I suggest that those who defy them don’t have the need, and those who tout them are in the appropriate circumstance. What matters is understanding when they make sense, and then using them, or not, appropriately. If you avoid them when they make sense, you may make your life harder. If you adopt them when they’re not appropriate,  you could make mistakes or waste money.

At the end of the day, the damage done is the cost of wasting money and time. Understanding the choices is critical. To do so best, you can and should understand the underlying cognitive and learning sciences. You should also track the recognized translators of research into practice who can guide you without you having to read the original academese. To be professional in our practice, we need to know and use what’s known, and avoid what’s dubious. Please!