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Archives for January 2025

What and why cognitive science?

28 January 2025 by Clark Leave a Comment

Image of the brainI was on LinkedIn, and noted this list of influences in a profile: “complex systems, cybernetics, anthropology, sociology, neuroscience, (evolutionary) biology, information technology and human performance.” And, to me, that’s a redundancy. Why?

A while ago, I said “Departments of cognitive science tend to include psychologists, linguists, sociologists, anthropologists, philosophers, and, yes, neuroscientists. ” I missed artificial intelligence and computer science more generally. Really, it’s about everything that has to do with human thought, alone, or in aggregate. In a ‘post-cognitive’ era, we also recognize that thinking is not just in the head, but external. And it’s not just the formal reasoning, or lack thereof, but it’s personality (affect), and motivation (conation).

Cognitive science emerged as a way to bring different folks together who were thinking about thinking. Thus, that list above is, to me, all about cognitive science! And I get why folks might want to claim that they’re being integrative, but I’m saying “been there, done that”. Not me personally, to be clear, but rather that there’s a field doing precisely that. (Though I have pursued investigations across all of the above in my febrile pursuit of all things about applied cognitive science.)

Why should we care? Because we need to understand what’s been empirically shown about our thinking. If we want to develop solutions – individual, organizational, and societal –  to the pressing problems we face, we ought to do so in ways that are most aligned with how our brains work. To do otherwise is to invite inefficiencies, biases, and other maladaptive practices.

Part of being evidence-informed, in my mind, is doing things in ways that align with us. And there is lots of room for improvement. Which is why I love learning & development, these are the people who’ve got the most background, and opportunity, to work on these fronts. Yes, we need to liase with user experience, and organizational development, and more, but we are (or should be) the ones who know most about learning, which in many ways is the key to thinking (about thinking).

So, I’ve argued before that maybe we need a Chief Cognitive Officer (or equivalent). That’s not Human Resources, by the way (which seems to be a misnomer along the lines of Human Capital). Instead, it’s aligning work to be most effective across all the org elements. Maybe now more than ever before! At least, that’s where my thinking keeps ending up. Yours?

Writing, again

21 January 2025 by Clark Leave a Comment

So, I’m writing, again. Not a book (at least not initially ;), but something. I’m not sure exactly how it’ll manifest, but it’s emerged. Rather than share what I’m writing (too early), I’m reflecting a bit on the process.

As usual, I’m writing in Word. I’d like to use other platforms (Pages? Scrivener? Vellum?), but there are a couple of extenuating circumstances. For one, I’ve been using Word since I wrote my PhD thesis on the Mac II I bought for the purpose. I think that was Word 2.0, circa late 80’s. In other words, I’ve been using Word a long time! Then, the most important thing besides ‘styles‘ (formatting, not learning) is the ability to outline. Word has industrial-strength outlining, and, to use an over-used and over-emphatic point, I live and die by outlines.

I outline my plan before I start writing, pretty much always. Not for blog posts like this, but for anything of any real length beyond such a post. Anything with intermediate headings is almost guaranteed to be outlined. I tend to prefer well-structured narratives (at least for non-fiction?). It likely will change, of course. When my very first book was written, it pretty much followed the structure. Ever since then…  My second book had me rearranging the structure as I typed. My most recent book got restructured after every time I shared it with my initial readers, until suddenly it gelled.

In this case, and not unlike most cases, I move things around as I go. This should be a section all its own. That is superfluous to need. This other goes better here than where I originally put it. And so on. I do take a pass through to reconcile any gaps or transitions, though I try to remedy those as I go.  The goal is to do a coherent treatment of whatever the topic is.

I throw resources in as I go. That is, if I find myself referring to a concept, I put a reminder in a References or Resources section at the end to grab a reference later. I have a separate (ever-growing) file of references for that purpose. Though I may not always include the reference in the document (currently I’m trying to keep the prose lean), but I want folks to have a resource at least.

I also jump around, a bit. Mostly I proceed from ‘go to whoa’, but occasionally I realize something I want to include, and put a note at the appropriate place. That sometimes ends up being prose, until I realize I need to go back to where I was ;). I hope that it leads to a coherent flow. Of course, as above, I do reread sections, and I try to give a final read before I pass on to whatever next step is coming. Typically, that means sending to someone to see if I’m on track or off the rails.

I also am pondering that I may retrofit with diagrams. Sometimes I’ve put them in as I go. At other times, I go back and fill them in. I do love me a good diagram, for the reasons Larkin & Simon articulated (Connie Malamed is doing a good job on visuals over at LinkedIn this month). Sometimes I edit the ones I have as I recognize improvements, sometimes I create new ones, sometimes I throw existing ones in. It’s when I think they’ll help, but I can think of several I probably should make.

The above holds true for pretty much all writing I do beyond these posts. This is for me, first, after all! Otherwise, I solicit feedback (which I don’t always get; I think folks trust me too much, at least for shorter things). I’m sure others work different. Still, these are my thoughts on writing, again. I welcome your reflections!

Getting smarter

14 January 2025 by Clark Leave a Comment

A number of years ago now, I analyzed the corporate market for a particular approach. Not normally something I do (not a tool/market analyst), but at the time it made sense. My recommendation, at the end of the day, was the market wasn’t ready for the product. I am inclined to think that the answer would be different today. Maybe we are getting smarter?

First, why me? A couple of reasons. For one, I’m independent. You (should) know that you’ll get an unbiased (expert) opinion. Second, this product was something quite closely related to things I do know about, that is, learning experiences that are educationally sound. Third, the asker was not only a well-known proponent of quality learning, but knew I was also a fan of the work. So, while I’m not an analyst, few same would’ve really understood the product’s value proposition, and I do know the tools market at a useful level. I knew there was nothing else on the market like it, and the things that were closest I also knew (from my authoring simulation games work, as in my first book, and the research reports for the Learning Guild).

The product itself allowed you to author deep learning experiences. That is, where you immerse yourself in authentic tasks, with expert support and feedback. Learning tasks that align with performance tasks are the best practice environments, and in this case were augmented with resources available at the point of need. The main problem was that they required an understanding of deep learning to be able to successfully author. In many cases, the company ended up doing the design despite offering workshops about the underlying principles. Similarly, the industrial-strength branching simulation tools I knew then struggled to survive.

And that was my reason, then, to suggest that the market wasn’t ready. I didn’t think enough corporate trainers, let alone the managers and funding decision-makers, would get the value proposition. There still are many who are ‘accidental’ instructional designers, and more so then. The question, then, is whether such a tool could now succeed. And I’m more positive now.

I think we are seeing greater interest in learning science. The big societies have put it on their roadmaps, and our own little LDA learning science conference was well received. Similarly, we’re seeing more books on learning science (including my own), and more attention to same.  I think more folks are looking for tools that make it easy to do the right thing. Yes, we’re also confronting the AI hype, but I think after the backlash we’ll start thinking again about good, not just cheap and fast. I not only hope, but I think there’s evidence we are getting smarter and more focused on quality. Fingers crossed!

They’re ripping you off

7 January 2025 by Clark Leave a Comment

Ok, so I am grateful. But there may also be times to rant. (Maybe I’m grateful for getting it off my chest?) But I’m seeing a continual rise in how folks are looking to take advantage of me, and you. And I don’t like it. So, here are some of the ways they’re ripping you off!

So, first, it’s the rise in attempts to defraud you. That can be scams, phishing, or more. As I was creating this post, this was a repost on Bluesky:

Robocalls are seeing a massive increase lately. Keep in mind that efforts to stop caller-ID spoofing have largely had no real effect, because callers now use “throw away” numbers that verify correctly and then are abandoned after days or even hours. In fact, if you get an “unknown caller” on your phone, it’s likely NOT a spam call, because spammers can now so easily not bother spoofing or blocking their numbers, they just keep switching to different “legit” numbers that spam blocks usually don’t detect.

Email phishing is on the rise, and much of it now is bypassing SPF and DKIM checks (that Google and other large mailers started requiring for bulk mailings) due to techniques such as DKIM replay and a range of other methods. Fake PayPal invoices are flooding the Net, and they often are passing those checks meant to block them. It’s reported that many of these are coming from Microsoft’s Outlook, with forged PayPal email addresses. Easiest way to detect these is to look at the phone number they want you to call if you have a question — and if it’s not the legit PayPal customer service number you know it’s not really from PayPal. Getting you to call the scammers on the phone is the basis of the entire scheme.

It’s all getting worse, not better. – From Lauren Weinstein Lauren.vortex.com

Another one are Google Calendar announcements, and recently DocuSign frauds. Plus, of course, the continual fake invoices for Macafee, etc. I don’t know about you, but the earlier scam of pretending to be someone on LinkedIn has returned. I’m seeing a renewal of folks saying that I have an interesting profile, or that I’d be a good match for their company’s new initiative. Without knowing anything about me, of course.

Worse, I’m now seeing at least the former showing up in Bluesky (so I’m keeping Mastodon around; quinnovator on both), and even on Academia.edu! I hear about some attempts to crack down on the factories where they house (and exploit) folks to do this. Which, of course, just drives them to smaller and harder to find such activities. The tools are getting more powerful, making it easier.

The one that really gets me is the increasing use of our data to train language models. I was first alerted when a tool (no longer freely available) allowed me to check one of the AI engines. Sure enough, this blog was a (miniscule) percentage of it. In the column on the right, you can see I’m ok with my posts being fodder. Er, only if you aren’t making money, share alike, and provide attribution! Which isn’t the case; I haven’t had contact nor seen remuneration.

This is happening to you, too. As they say, if you’re not paying, you’re the product. If you use Generative AI (e.g. ChatGPT), you’re likely having your prompts tracked, and any materials you upload are fair game. Many of the big tools (e.g. Microsoft) that connect to the internet are also taking your data. Some may make not taking the default, but others aren’t. In short, your data is being used. Sure, it may be a fair exchange, but how do you know?

In short, they’re ripping you off. They’re ripping us off!  And, we can passively accept it, or fight. I do. I report phishing, I block folks on social media, and I tick every box I can find saying you can’t have my data. Do we need more? I like that the EU has put out a statement on privacy rights. Hopefully, we’ll see more such initiatives. The efforts won’t stop; shareholder returns are at stake after all, but I think we can and should stand up for our rights. What say you?

Clark Quinn

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