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Presentation Process

7 April 2026 by Clark Leave a Comment

What is my process for creating a presentation? I realize that it’s at least two parts, that interact. First, there’s a story needing telling. What is it? What is the goal, and what story will get us there? Then, there’s the question of communicating the story. What are the important points to communicate? Together, it prompts some thinking on how to put it all together. It’s also to establish that creating a presentation is much different than just fronting up to an interview or conversation; there’s work!  So, this is a reflection on the presentation process.

So, first, there needs to be a story. It typically comes from something I want to talk about. There are a number of things that I talk about, being old and having ideas (strong opinions loosely held ;). That includes learning science, meaningful engagement, design processes, the performance ecosystem, and more (most of which I’ve written books on). Lately, that includes AI, though no book. Still, there’s an audience, and I confer with the organizing body about what’s the right topic.

From there, there’re two parts. One is figuring out what story to tell. In one sense, it’s reaching back to what I’ve said on it before, but…it’s also influenced by new thoughts. The world isn’t static, and so too my presentations generate afresh. I do start anew, unless I’m deliberately asked to redo a previous topic (and even then, I revisit). The main question is where do I want to end, and how do I want to get there.

The second part are the steps along the way. This means, basically, what points do I want to make, and how to make those points? I resort to two typical mechanisms, I confess. I’ll use images (read: photos) to communicate ideas (rather than bullet points). This is deliberate, as I believe (and I welcome research pro/con) that the lack of implicit connection opens up the attendees thoughts prior to me making the link. Then there are diagrams to communicate the underlying models. These, I’ve been led to know requires me to build them. Most are complex enough that it helps to start with a core and then elaborate.

Sometimes I provide some examples, usually in my discussion, but occasionally with screen captures. That’s a good thing, and I should do it more! Of course, there’s a small problem that sometimes I’m talking about things that are proprietary. Or, that are far enough ahead that they haven’t yet seen the light of day.

It’s important to recognize that this doesn’t happen linearly. I move forward, and backward, multiple times as I create a presentation. I move chunks around, change representations, etc. Really, presentations are a chance to reflect, and have even led to me changing my thinking (and so, my diagrams!). Research on design actually shows people cycling between bottom-up and top-down behaviors, and I resemble that remark! BTW, I could use AI in parts of this, except for the fact that the AI runs on stolen IP, amongst other problems, so not yet.

Also, I practice delivery. I do not shoot for an exact presentation, because those inevitably feel canned. I confess, I like TedTalks and good keynotes, but if they’re word-perfect, I do note that as well, negatively. What I want to ensure is that the message stays consistent, even though my presentation varies each time. That’s ok, and makes for a more natural presentation (and also allows for audience participation, so questions can be addressed). That’s not necessarily true for keynotes, which I do, but there’s evidence I do tell engaging and meaningful stories for those as well! So, some thoughts on presentation process. What did I miss? How does this reflect your process?

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