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Clark Quinn’s Learnings about Learning

Tips to Avoid Millennials Marketing Hype

12 August 2020 by Clark Leave a Comment

I received, in my email, a solicitation for a webinar titled 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond.  And, as you might imagine, it tweaked my sensibilities for the worse. My initial reaction is to provide, as a palliative, tips to avoid millennials marketing hype.

The content starts off with this scintillating line: “if you‘re searching for current, new ways to engage people online and keep your business thriving, look to your youngest learners.” What? Why do you want current and new ways to engage people? How about the evidence-based ways instead? Tested and validated ones. And why your youngest learners? Organizations need to be continually learning across all employees. Why not just your  newest employees (regardless of age)?

So, your first tip is to look for phrases like ‘new’ as warnings, and look for “research-based” or “evidence-based” instead. “Science-based” is likely okay, as long as it’s not neuroscience-based (wrong level) or brain-based (which is like saying ‘leg-based walking’ as someone aptly put it.)

Second tip: don’t be ageist. Why focus on their age at all? Deal with people by their knowledge and background. It’s discriminatory, really.

The ad goes on: “To future-proof your learning program, make sure your content is designed with these young professional learners in mind.”   What’s different for these learners? Their cognitive architecture isn’t fundamentally different; evolution doesn’t work that fast. So why would you do something just for them (and discriminate against others) instead of doing what’s right for the topic?

Next tip: avoid any easy and inappropriate categorizations. Don’t try to divide content or experiences in trendy ways instead of meaningful ways.

You should already be leery. But wait, there’s more! “On one hand, they can be distracted, overwhelmed, and impatient. On the other, they are highly collaborative, technically-savvy, and driven by fairness and storytelling.”This is like a horoscope; it fits most everyone, not just young people. We all have distractions and increasingly feel overwhelmed. And our brains are wired for storytelling.   These describe human nature! And that ‘tech savvy’ bit is a clear pointer to the digital native myth. Doh!

They then go on. “With this in mind, how can you effectively engage this digitally dependent group to attract, train, and retain them?” Um, with what attracts, trains, and retains humans in general?  That would be helpful!

Thus, another tip: let’s not make facile attributions that falsely try to portray a meaningful difference. Let’s focus on design that addresses capturing and maintaining attention and motivation, and communicating in clear and compelling ways. And skip mashing up myths, ok?

We’re not  quite done with the pitch: “how to level up your existing learning strategy to meaningfully engage your Millennial and Gen Z learners.” This is just a rehash of the tips above. Meaningfully engage  all your learners!

There’s also this bullet list of attractions:

  • What motivates Millennials and Gen Z and how to tailor your learning strategy to keep them engaged
  • Ways in which traditional learning programs fail younger learners and how you can prevent these common mistakes
  • A step-by-step process for evaluating your instructional content, providing you with an actionable blueprint on transforming your content

This could easily be rewritten as:

  • What motivates Millennials and Gen Z learners and how to tailor your learning strategy to keep them engaged
  • Ways in which traditional learning programs fail younger learners and how you can prevent these common mistakes
  • A step-by-step process for evaluating your instructional content, providing you with an actionable blueprint on transforming your content

And, for all I know, that’s what they’re really doing. That would be actually useful, if they avoid perpetuating the myths about generational differences. But, as you can tell, they’re certainly trying to hit buzzword bingo in drawing you in with trendy and empty concepts. Whether they actually deliver is another issue.

Please, avoid the marketing maelstrom. Follow these tips to avoid millennials marketing hype, and focus on real outcomes. Thanks!

Curious about Curiosity

4 August 2020 by Clark 3 Comments

Looking into motivation, particularly for learning, certain elements appear again and again.   So I’ve heard ‘relevance’, ‘meaningfulness‘, consequences, and more. Friston suggests that we learn to minimize surprise. One I’ve heard, and wrestled with, is curiosity. It’s certainly aligned with surprise. So I’ve been curious about curiosity.

Tom Malone, in his Ph.D. thesis, talked about intrinsically motivating instruction, and had curiosity along with fantasy and challenge. Here he was talking about helping learners see that their understanding is incomplete. This is in line with the Free Energy Principle suggesting that we learn to do better at matching our expectations to real outcomes.

Yet, to me, curiosity doesn’t seem enough. Ok, for education, particularly young kids, I see it. You may want to set up some mismatch of expectations to drive them to want to learn something. But I believe we need more.

Matt Richter, in his well-done L&D conference presentation on motivation, discussed self-determination theory. He had a nice diagram (my revision here) that distinguished various forms of motivation. From amotivated, that is, not, there were levels of external motivation and then internal motivation. The ultimate is what he termed intrinsic motivation, but that’s someone wanting it of their own interest. Short of that, of course, you have incentive-driven behavior (gamification), and then what you’re guilted into (technically termed Introjection), to where you see value in it for yourself (e.g. WIIFM).

While intrinsic motivation, passion, sounds good, I think having someone be passionate about something is a goal too far. Instead, I see our goal as helping people realize that they need it, even if not ‘want’ it. That, to me, is where consequences kick in. If we can show them the consequence of having, or not, the skills, and do this for the right audience and skills, we can at least ensure that they’re in the ‘value’ dimension.

So, my take is that while we should value curiosity, we may not be able to ensure it. And we can ensure that, with good analysis and design, we can at least get them to see the value. That’s my current take after being curious about curiosity. I’d like to hear yours!

Practicing the Preach

21 July 2020 by Clark 4 Comments

I’m working on my next plan for global domination. And as I do, I’ve been developing my thinking, and there are some interesting outcomes. Including a realization that I wasn’t doing what I usually recommend. And I also believe that you should ‘show your work‘. So here I’m practicing the preach.

First, I’m developing my understanding, getting concrete about it. I usually use Omnigraffle as a diagramming tool, to represent my conceptual understandings. And I started doing that as part of the ‘developing thinking’ part. But I started with a diagram, and took the elements out and mindmapped them, and threw in other bits. In short, the ‘diagram’ has become a visual place to store bits and pieces of different diagrams, representations, mindmap, prose, or more. As well as outlining elsewhere. But it’s working out for me, so I thought I’d share.

The overall visualization gives me a place, like a business canvas, to drop stuff on and rearrange. It’s a ‘thinking tool’. I’m also copying part of the the activity map and linking things together to capture the actual flow between content and activities. Etc. A virtual whiteboard, I guess.

Second, one of the things to represent was how this would be communicated. Whether a course, or interactive ebook, or whatever, I want to create a flow. And I realized an activity map might make sense. I haven’t done this before (I’ve used storyboards and diagrams), but I find it interesting. Here’s the current status.

Across the top are the various stages (Introduction, the Principles, the resulting learning Elements, the associated Process, and the Closing). Your stages may vary.  Along the side are the different components (the Content topics, the associated practice Activities, the Emotions I to be evoked, the Stories to tell, and the Tools). I think putting in ’emotion’ is an important step! And then I can drop text bits into the intersections.

Finally, as I started developing the associated content, I realized one thing I advocate is backwards design. That is, envision the performance and how it’s distributed across tools and brains. Then, I realized I hadn’t designed the tools first! I’m going back and doing that. So it’s now in the activity map as well ;).

Just thought I’d share this, practicing the preach, and hope that you find it interesting, if not useful. Feedback welcome!

 

Thinking about reframing

14 July 2020 by Clark 2 Comments

I found something interesting, and wanted to share, but…I realize this is supposed to be about my learnings about  learning. So, I’m framing it as thinking about reframing ;). Seriously, it’s about extant models and opportunities to rethink.

So, to begin with, I’ve been somewhat frustrated with the traditional model of capitalism. No, not as a plea for communism or something, but because it doesn’t align with our brains. When I champion that we should align with how we think, work, and learn, that’s true at the individual, team, organizational, and societal levels.

The problem is, capitalism assumes that we’re optimizing buyers. That is, we will search out and buy the best products, so there’ll be consistent pressure for quality, and this drives improvement. A lovely theory. With only one small flaw…

We’re not optimizing buyers. Herb Simon was part winner of a Nobel prize (kinda before he went on to be a leader in the cognitive science field) on the fact that we’re satisficing buyers, not optimizing. That is, we’ll buy ‘good enough’. I’ve used the fish shop story to document this. We know how to make light, crispy, non-greasy fish’n’chips. So, the capitalist model would posit that every shop should have beautiful fish. Er, no. You’re just as (more?) likely to find greasy sodden fish. Because we’re not likely to drive one borough/neighborhood/town over to get perfect when what’s close is ‘good enough’.

You can get backup from behavioral economics or the work of Daniel Kahneman about how we aren’t logical beings. The point being, we don’t behave in rational ways. For instance, we’re vulnerable to marketing that affects our perceptions. And economics is linked to politics about whether all the real costs are included. Thus, the fundamental foundation of capitalism is flawed.

As an aside, it’s also predicated on unlimited growth. That is, we’ll continually advance in our ability to meet needs. Yet we live on a finite planet…and yes, I know that there are also technological advances. It’s just that I reckon there are limits to growth.

A serious problem is that the alternatives are also flawed. Capitalism proposes that it passes back by the creator of the superior end product purchasing the components and that cascades backwards. However, to change it, e.g. to track based upon the value of a person’s contribution to the greater good, we’d need bookkeeping to track it.

What I hit a wall against was working within the assumptions. And yet, maybe there’s another way, that is thinking about reframing the problem. Just as I previously talked about replacing happiness with contentment, maybe we can rethink economics. If we think about it differently, can we come up with a different model.

Something pointed me to doughnut economics. And it’s not a full solution, but it does have some interesting properties. The reason it’s called the doughnut model is that there’s a hole in the center, then the body, and then the external limits. The hole consists of the basic capabilities humans need: clean water, reliable and healthy food, etc. This, to me, is kind of the ‘aligning with us’. Then the outside are the practical limits: finite planet, limits on water, energy, air, etc. Between these two are where humans can (and should) live.

It’s a different way of looking at things. I’m not an economist by any means (I find it aversive ;), but I do like looking at society in ways that might make it better. And this model, as far as I know, doesn’t have a clear path to replace our current economic system (e.g. prices on goods). But it’s way of rethinking what matters that’s somehow closer to how we really exist.

The take-home for learning, of course, is being willing to step back and reframe what we think we know. Different perspectives enable different insights. It’s part of the creative process to diverge before you converge. So here’s hoping we can find ways to be thinking about reframing. What ways do you use to think afresh?

Losing our collective minds?

7 July 2020 by Clark 3 Comments

microscopeSo, after that mess on Twitter, I next see on LinkedIn a recognized personage who proceeds to claim that learning styles are legit, and promises a post (see tomorrow’s review). And, the basis for this claim is fundamentally wrong. So I’m beginning to fear that we’re losing our collective minds!   Let me be clear about the claim, the problem, and a healthy approach.

The claim started like this:

I know there is a huge camp of folks who say no one has learning styles and they provide all types of links of others who concur. Then there are folks who say they do exist, and change of a period of time (as you age). And you may have more than one.

I admit I am in the latter group, because I have seen it first-hand as a Director of Training, and when I taught at the HS and University levels.

And, this is a problem, because it misrepresents what’s going on. My response was:

Sure, learners differ, no one who’s taught can say otherwise. But, identifying how they differ, reliably? Er, no. And that we should adapt to learning styles? Again, not what research says. And, to be clear about the ‘huge camp’ (why would that be?), we don’t post links to others who concur, we post links to the science that shows that the instruments to measure styles aren’t psychometrically valid and that the evidence shows no benefit to adapting to learning styles. A waste of time and money.

When called out, the response was similar:

You have perspective, I respectfully disagree.

What this response did was suggest that it’s about opinion. Which is not just irritating, but it’s  dangerously wrong. I’ve argued before about why myths matter. And, here, specifically, learning styles can cause you to waste money, but more importantly it may have people prematurely limit themselves. To their detriment.

But it’s also the refusal to acknowledge that it’s science, not opinion. Saying, basically, that the folks against learning styles support each other is very different, and wrong. We don’t point to each other, we point to the research!

It gets worse. The commentary on the post went sideways. Despite some apt questions about the legitimacy, there were counter opinions. One comment brought in neuro-linguistic programming! (Debunked, by the way.) It’d be funny if it weren’t so scary!

And, then, the followup, I have ‘perspective’. Sorry, but it’s not about your opinion versus mine. That may work for fashion, art, cinema. Not what we do in medicine, hazardous material, construction, flight, and the like. Even traffic! We follow what’s been demonstrated to save lives (or we should). When we get into the absurd situation of saying your anecdotal evidence is better than the weight of scientific evidence, we’re on a slippery slope to losing our collective minds.

Look, you can prefer vanilla to chocolate. You can like pineapple on your pizza. Or even put ketchup on your hotdog. (Quelle horreur!) I can differ. No one’s hurt. But if you yell ‘fire’ in a crowded theatre, or advise consuming disinfectant as a virus cure, or using nuclear waste as a skin lotion, you’re violating what’s known. And it’s wrong, if not outright illegal.

Please, be skeptical. Even of what I say! (The scientific method does have its flaws, but it’s better than everything else.) But please value controlled studies over anecdotes. There are lots of ways we can be misled by the latter. We don’t want to be losing our collective minds, we should be leveraging them. Please help!

ITA Jay Cross Award 2020

5 July 2020 by Clark Leave a Comment

The Internet Time Alliance Award, in memory of Jay Cross, is presented to a workplace learning professional who has contributed in positive ways to the field of Informal Learning and is reflective of Jay‘s lifetime of work.
Recipients champion workplace and social learning practices inside their organization and/or on the wider stage. They share their work in public and often challenge conventional wisdom. The Award is given to professionals who continuously welcome challenges at the cutting edge of their expertise and are convincing and effective advocates of a humanistic approach to workplace learning and performance.
We announce the award on 5 July, Jay‘s birthday.
Following his death in November 2015, the partners of the Internet Time Alliance (Jane Hart, Harold Jarche, Charles Jennings, and Clark Quinn) resolved to continue Jay‘s work. Jay Cross was a deep thinker and a man of many talents, never resting on his past accomplishments, and this award is one way to keep pushing our professional fields and industries to find new and better ways to learn and work.
The Internet Time Alliance Jay Cross Memorial Award for 2020 is presented to Andrew Jacobs.
Andrew is determined that learning and development should be an integral part of business activity. He is currently employed in a challenging position inside the UK government. But Andrew continues to blog at ‘Lost & Desperate’ [  https://lostanddesperate.com/  ] In 2013 his blog  was one the 50 most socially-shared learning and development blogs. In spite of his work demands, Andrew continues to share through his blog and on Twitter. He also speaks at industry events and shares what he has learned. In his previous work, Andrew became an expert at improving workplace learning with almost no budget.
Much in the spirit of Jay Cross, Andrew is constantly questioning the status quo. In his own words —
“If LnD help them learn, they won‘t need learning.
 
If they don‘t need learning, LnD aren‘t required.
 
Therefore, to be required, LnD shouldn‘t help them learn.
 
Why do LnD still market a once and done approach to learning?
 
Can‘t sell? Learn this.
 
Can‘t comply? Learn this.
 
Can‘t coach? Learn this.
 
Can‘t manage? Learn this.
 
Can‘t lead? Learn this.”
It is with great pleasure that we present the fifth annual Internet Time Alliance Jay Cross Memorial Award to Andrew Jacobs. Andrew will be presented with the award later this year in the city of London.

Myths, publishers, and confusion

30 June 2020 by Clark 5 Comments

Myths book coverOn twitter the other day, I was asked how I could on one hand rail against myths, and on the other work with orgs who either sell or promote DiSC and MBTI. The problem, it appears, was a perception that I’m deeply involved with orgs that perpetuate the problem. I thought I’d try to clarify all this, and make sense of myths, publishers and confusion.

The dialog started as a reaction to an article I pointed to on twitter. This article made what I thought was a pretty good case against tools like MBTI and DiSC. And that matters. The arguments raised in the article were legitimate, and even didn’t go far enough. For instance, MBTI is based on Jungian archetypes, which Jung just made up!   So, one question raised is why ask practitioners to change, why aren’t we challenging the businesses?

For one response, I don’t call out the practitioners. I sympathize!   In the myths book, I deliberately addressed the appeal before pointing out it’s wrong (and, importantly, point to better alternatives). Instead, I rail against the tools. That, to me, is where the problem lies, and implicitly indicts the vendors. Now, the org that now owns DiSC was my first publisher. However, they bought it after I was locked into a contract with them. And when I heard, I complained about the choice to them. But they didn’t consult me on it ;).   And yes, they published my first 3.5 books. I dissociated from them on other reasons, but I’m no longer engaged.

Was there any relationship between DiSC and what I wrote? I was able to complain about learning styles in my fourth book with them. It’s a huge company, with many different divisions. There’s no provision to not say things that are contrary to their business interests. They publish and sell what they can sell. They can publish what’s right, and sell stuff that’s not. That’s their confusion, I reckon, not mine.

I’m now publishing with another org, who had, in the past, had learning styles in their competency model. When I found out, I asked and was told it was not in the latest version of the model. They also do make money selling exhibit space to folks with these tools. Note that the folks I work with may not agree, but also have to work in their part of the org and have little contact with the other entity (that makes much money). Yet, to their credit, they asked me to write the myths book. In fact, after I gave a myths talk to launch the the book, an anonymous audience member complained that they shouldn’t have speakers that disparage vendor products. And, they’ve continued to have me write and speak. Again, I suggest that’s their issue, not mine. I’m not responsible for that relationship between myths, publishers, and confusion.

And, yes, there are voices that cry out  for the tools. For instance a TD article claimed that such tools are popular. (Under the guise of saying they’re effective.) Which is problematic. Asking folks for their assessments of tools they’ve invested in introduces a clear source of bias. We know that people’s judgments of effectiveness may not match reality. So it’s a problem. But not one I’m in a position to change (though I quietly try).   It does muddy the water. Which, to me, speaks even more to talk about how to review science and what science already says.

I try to be a consistent voice for science in our practice. My publisher gave me a forum to speak that to an audience that needs to hear the message. There are others who echo that voice (see Mythbusters here). I’d welcome having the opportunity to address those who are making the decisions to buy these tools. I don’t have reliable access (I welcome any assistance ;). Instead, now they can give the book to those leaders to bolster the resistance.

So, are my publisher activities part of the business end, or the education end? Do you really concern yourselves with my previous relationship or current publisher? I note that it’s pretty much a hands-off relationship: “if you propose a valuable offering, we’ll publish it.”

I‘m saying “here‘s what Quinnovation has to say” and the orgs are endorsing it. Not the other way around. Is that accurate? Do you see that as a conflict? I’m perfectly willing to be wrong, and if so I welcome ideas how to be more clear about what and how it’s wrong.

I think I’m fighting a good fight, for the right reasons, and pretty much in the right way. But it’s not my perspective that matters. So I ask you, am I off the mark here? Am I helping or hurting the issues in myths, publishers, and confusion?

Wanna talk meaning, learning science, and more…?

22 June 2020 by Clark Leave a Comment

The L&D conference, starting today, has a wide variety of things going on. I’m actually impressed, because in addition to the asynchronous and synchronous sessions I knew about, there are a number of other things going on. Including things I’m in. So, do you wanna talk meaning, learning science, and more…? Here’s when and how.

In addition to the presenters who have prepared asynchronous learning experiences, and the live presentations by the same and others, there are other things going on. There are panels on, for instance, on diversity & inclusion, state of learning, learning technology, women in learning, as just a few. There are also debates on games, evaluation, to e- or not to e-, at least. Lots of interesting topics. But wait, there’s more!

There are also networking sessions, a quiz show, roundtable breakouts, breakfast/cocktail (depending on timezone) networking, … There are also some interviews with prominent folks, both specifically for the conference and some legacy ones courtesy of Guy Wallace (HPT guru). And there’s either or both of more I don’t know about, and more to come.

A special mention for the CrowdThinking project, in collaboration with IBSTPI. My colleague, Fernando Senior, will be leading an event to understand the current and anticipated requirements for L&D roles. And there’s a survey you’re requested to fill out regardless of whether you’re attending the conference. Please help!

As for me, first, my asynchronous session is on Learning Science 101. I’ve created some short videos that talk about, and illustrate, a number of things our cognitive architecture has to account for. And, hint hint, it presages something hopefully to be announced soon.

My synchronous sessions (two different times; they’re making a serious effort to reach out globally) are 3PM ET (noon PT) Wed July 1, and 11AM ET (8AM PT) on July 8. Here, I’ll be talking about what I think is a huge missed opportunity and addressable (tho’ not simple) element of our learning design. I’ll also be part of the panel on learning science (The State of Learning) 8AM PT July 9 and 11 AM PT July 17. And, a reprise of the great debate on evaluating learning or impact (4PM PT 25 June).

And, importantly, I’ll be holding some office hours where we can truly talk about learning science, meaningfulness, and more! So will the other presenters. (They’re still to be set; I’ll update here when I know!)

Of course, there is a host of other really great speakers. Have a look at this lineup! Also, guests for a variety of things will include people like Charles Jennings & Jos Arets, Paul Kirschner, and many many more. Most of the live sessions have two times, so there’s a good chance you can catch them sometime. And there’s no overlap (so far ;), but things going on every day.

If, by the way, you are thinking about attending the  conference, but have some struggles with cost, get in  touch  with me. I may have a way to help out ;).   I hope to see you there, whether you want to be talking meaningful learning, or for any of the other myriad reasons.

As you can probably infer, I’m interested in this. It’s not surprising, but most online events have mimicked face-to-face events. Webinars, basically. Here there’s more going on. I don’t expect all of it to work (though it all sounds good), but I love that they’re experimenting to find ways to go beyond. We’ll all learn from this initiative. Hope to see you there if you wanna talk meaning, learning science, and more…

 

Getting Wiser

16 June 2020 by Clark Leave a Comment

I’ve been interested in wisdom as a stretch goal. That is, if what I (and, ideally, we) do is help people become smarter, could we go further? Could we help people get wiser? Let’s be clear, I am not claiming that I am wise. Rather, thinking about what wisdom is and trying to be wise would be more accurate ;). It’s led me to look at wisdom quietly, as a background task. And, two recent articles provide a little insight about getting wiser.

The University of Chicago established the Center for Practical Wisdom, which I think is a neat idea. And I receive their newsletter. And in this latest edition were two articles which resonated. They tackle different subjects, and they’re not perfect, but there were take-home messages in each.

In the first, they talk about how wisdom can be useful in trying times like these. This quote is worthwhile:

Could the gift of COVID-19 be that we are traumatized enough that we are finally willing to make long-lasting systemic and personal changes in race relations, inequality, and other ways we deal with one another and ourselves?

And there is a list of characteristics of wise people (my abridged list):

  • do not hyper-focus on the negative and all that is wrong
  • are pragmatic and work constructively for positive change
  • are measured
  • are open and receptive
  • are kind

Not a bad list, I reckon. In general. I like a closing line as well: “Evolution is mutuality.” Can we make changes?

The other talks a bit more philosophically about different approaches to life. My key quote here is:

No matter where I went on planet earth, all of the cultures I interacted with revered contentment as one of the highest states to cultivate in life.

That is, except the ‘west’. It’s claimed that we (er, the western world in general) focus on happiness, and there may be an alternative. That alternative is to aim to be ‘content’. In other words, instead of the ‘more’ strategy (acquiring more = happiness), the alternative is the ‘enough’ strategy. What’s enough to be content?

Not all’s perfect. The first recommended step is mindfulness, which is controversial. But the second, about identifying your contingencies (e.g. “when I know I can retire, then I’ll be happy”) seems relevant. Those sorts of goals can be harmful if they’ve got you on a continual treadmill doomed to dissatisfaction. The last step is to accept all emotions, and being safe to have emotions, without being controlled by them, helps.

I’m not anointing these as the end-all wisdom. Nope, they’re just part of the continual fodder that I process on my path to doing better. Yet, I do think we can be better as a society if we recognize that our approaches have alternatives and we consciously consider them. How we bake them into learning I’m still not sure, but for me it’s all part of getting wiser.

NOT Learning Engineering

19 May 2020 by Clark 2 Comments

wrenchI recently wrote about two different interpretations of the term ‘learning engineering’. So when I saw another article on the topic, I was keen to read it. Except, after reading it, I thought what it was talking about was  not learning engineering, or, at least, not all of it. So what do I mean?

I think this article goes wrong right from the title:  Learning Engineering Is Learning About Learning. We Need That Now More Than Ever. And I’m a  big fan of learning about learning!   Though, typically, learning about learning (or as I like to call it, meta-learning) is for learners to learn about learning to be more effective. But I certainly believe instructors/instructional designers need to learn about learning. But is that what learning engineering is?

The article actually makes a great point: most instructors don’t, and should, be reviewing their teaching and improving systematically. Absolutely!   That’s an important point. It’s part of prototyping, development, and testing. It’s part of learning engineering, for that matter, in  either interpretation. However, two flaws. One, it’s not  all of learning engineering, and it’s not just ‘learning’ about learning, it’s about  doing. As in, learning about it and then applying that learning.

The article goes further, citing the importance of using models and data. Interestingly, the claim is that using the data isn’t the hard part, but using models is. And, again, I’m a big fan of models  and  evidence. And I talked much about how we need to provide models for learners as well as use models to guide our design. That is, experimentation is driven by theory and theory fills in gaps. So I’m all for it.

It’s just that this article claims that systematically reviewing what you’re doing and improving is the sum total of learning engineering. Learning engineering  is applying learning science to the design of learning experiences, but it’s the design as well as the review. It is iterative, but it’s broader than just the course too. It’s about the technology, infrastructure, culture, and more. In either interpretation of learning engineering, it’s more than just being a reflective practitioner.

So, while I agree with the sentiment  and specifics of the paper, I don’t agree with their construal of the term. Reviewing and refining is great, but it’s not learning engineering, or at least not all of it. I think we’re not yet done with the term, but I hope we can be clearer about what’s at stake. And, yes, I’m a bit pedantic on it, but there’re reasons for clarity. We do need more professionalism, but that’s easier when we’re conceptually clear.

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