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Content Models and Mobile Delivery

21 December 2009 by Clark 1 Comment

On Friday, I had the pleasure of a conversation of Kris Rockwell, CEO of Hybrid Learning for my in-process mobile learning book. I’d sought him out because of how he was developing mobile.   Using content models to separate out the content from how it gets rendered for display, he’s creating more flexibility across devices. This combines two of my passions, and is part of a performance ecosystem strategy.

Hybrid uses DITA, a standard for wrapping definition around content, to develop their content.   He presented powerful arguments to use this open source topic-based approach.   For one, being open source, you’re not locked in to a proprietary format, yet backed by IBM it’s well supported.   Second, it’s lightweight, compared to say S1000D (which I hadn’t heard of). And, of course, it’s portable across systems, meaning your solution doesn’t die even if your vendor does!

The use of a specification for such description around the content being developed is something I argue for regardless of mobile delivery or not.   When you wrap more rigor, and more semantic granularity around your development process, you’re well on your way to an organized content governance process.   For instance, if you design into a template even for the quick one-off requests that often come through the door in learning units, you are more likely to be able to reuse that content elsewhere, and, conversely, draw upon available content to shorten the development time. Done properly, the if you update the source one place, the changes should propagate throughout the relevant content!     There are lots of cost efficiencies being found in documentation with this approach, and it should percolate into elearning as well.

What Kris is also finding, however, is a real advantage in content portability   across mobile devices. Content so developed can easily be re-rendered for different devices, if they don’t already have the capability to hand.   He argues convincingly that designing for a device is a bad approach, and designing for device-independent delivery gives you the power not only to hit more platforms but also more flexibility for new platforms that emerge.   In short, your content development costs are amortized across more delivery options and ‘future-proofed’.

There was a lot more of interest in the conversation, including layered exploration (a “drill down” navigation style) and the potential for ordinary cell phones (dumbphones) to be viable delivers of instruction.   But that’s a topic for another day.   The take home for today, however, is think content models as well as mobile.

Future of the training department

12 December 2009 by Clark 7 Comments

Entreprise Collaborative, a cross-cultural endeavor bridging English and French to provide a jumping off point on organizational collective intelligence (and co-led by my Internet Time Alliance colleague Harold Jarche), is launching a blog carnival.   The first topic is: the future of the training department in the Collaborative Enterprise.

NetworkProgression

I’ve written before about the changes I see coming for organizations (e.g. here), and they’re driven by the changes I am seeing in business and in society.   Things are moving faster, and this has all sorts of consequences: it means that change is occurring more frequently, information is doubling, our competition is more aggressive, and more.   Really, we’re unmasking the chaos that we’ve been able to cover with observed patterns, and explain away the excepti0ns. Well, now the patterns are changing fast enough that we can’t expect to be able to plan, prepare and execute to succeed. We have to be more nimble, more agile.   In short, we have to move away from depending on formal learning to be able to cope, and we need a new solution.

The solution is to empower individuals so that they’re pulling together.   No longer can a few do the thinking for everyone, as we see in a hierarchical organization. Instead, we need to make sure everyone understands what the overall goal is, and have them work together to achieve it.   We need to tap into the collective intelligence of the entire organization. This is a redefinition of learning as performance, incorporating problem-solving, innovation, creativity, design, research, and more.

That means a number of things: we need to be explicit about goals, transparent about processes, supportive about collaborative skills, and proactive in creating a culture that fosters and nurtures the necessary approaches.   This doesn’t come for free.   Who is responsible for ensuring this works?

In some organizations it’s the information services group, or the knowledge management group.   And they certainly should be on board; ideally you don’t want a hodgepodge of different systems to do the same thing, you want a coordinated environment that supports lessons learned in one area to be easily shareable elsewhere in the organization.   At core, however, I believe that folks who understand learning have to be part of the picture.   They may not own it, but they need to be actively facilitating across the organization.

And this, to me, defines the future of   the training department.   It can no longer be just about courses.   It’s got to include performance support, and informal learning. It’s got to be about culture, and learning together skills, and facilitating productive information interchange and productive interactions. We have technologies now to empower user-generated content, collaboration and more, but the associated skills are being assumed, which is a mistake.   The ability to use these tools will continually need updating and support.

This should not be threatening or anxiety-inducing!   Training used to be important, as skilled workers were critical.   As we’ve automated more work and started developing training for more knowledge work without adapting our methods (and, consequently, making generally dreadful learning experiences), the training role is less and less seen as worthwhile. The opportunity to reestablish a strategic role in the organization should be viewed with excitement, and taken up as the gift it is!

So, I see the future of the training department being as learning facilitators, and the path there to be to take on more and more of that role.   In the future, I reckon, learning facilitators will be partners with the technology infrastructure units in providing an innovation infrastructure, a performance ecosystem.   These facilitators will be (virtually) distributed across the enterprise just as the technology infrastructure is.   Yes, there’s likely some re-skilling involved, but it beats irrelevancy, or worse.   Here’s to redefinition!

Blurring boundaries

7 December 2009 by Clark Leave a Comment

I just downloaded a couple of new apps onto my iPhone. Okay, so one was a free trial of a game, but the other was a really interesting offering, and it led to some thoughts about organizational silos and new functionality.

The app was a new release by ATT called Mark the Spot, that lets you report the occurrence and location of a problem with your coverage.   This is a new way to interact with customers, allowing them to serve as a agent of “can you hear me now”-style coverage evaluation.   Given that they’ve just turned up as the lowest rated carrier of the major four here in the US, according to leading consumer champion Consumer Reports, it’s a step in the right direction.

Now this is an instance of considering a broader reach of engagement in our conversations tapping into collective intelligence. As I’ve been learning with my colleagues in the Internet Time Alliance, tapping into collective intelligence goes beyond conversations internally to include partners and customers.     It’s also a broader interpretation of learning, in the senses that I argue we need to consider, including problem-solving, innovation, etc.   And it’s mobile.

So here’s the question I pondered: is this tech support?   Marketing?   And what occurred to me is that it just isn’t really easy to categorize.   It’s a dialog with the customer, gathering data about coverage, which could be seen as market research.   They can also extend it via a call into a issue resolution exercise (ok, so the app doesn’t really make the call for you but could and should: “click to send the data and be connected to a representative”) .   You could even bake in some trouble-shooting support as a performance support exercise.

The approach, and the potential, crosses boundaries in terms of the benefits and how it must be supported organizationally.   We’re beginning to see a new notion of mashup that combines functionalities that might normally be seen in separate organizational areas, but from a customer perspective, they’re linked. And   we’re seeing a hybrid of communication capabilities, linking the data capabilities of an app with voice, and even media files (e.g. some trouble-shooting information).

Around 1999, the CEO of Cisco, John Chambers, opined that elearning was going to be so big that email would seem like a rounding error.   I think that it’s not just about education over the internet, but it’s really about the broader picture of learning including performance support, social learning, and it’s not just the desktop internet, but it’s mobile apps, and more.   The full performance ecosystem isn’t just within the organization, but it’s external as well. It’s what your company builds for you, what your ‘providers’ build for you (device, service, etc), and, ultimately, how you integrate that into your personal learning network.

The implications are huge.   How to organizations realign to make meaningful information environments for their employees, partners, and customers?   How do we skill up society to take advantage and shape this environment for the benefit of all?   And how do we develop ourselves to manage and optimize the environment to help us achieve our goals?

I think we are seeing an inflection point that will trump email, but it’s not about education, it’s about the broad intersection between people’s goals and our technology infrastructure.   And our role in that, as designers of learning experiences and performance ecosystems.   We have a fair bit of understanding of cognition and social interaction, and increasing experience with different technology capabilities.   Now it’s time to put that all to work to start creating meaningful new opportunities. Who’s game?

Who authorizes the authority?

28 November 2009 by Clark 2 Comments

As a reaction to my eLearnMag editorial on the changing nature of the educational publishing market, Publish or Perish, a colleague said: “There is a tremendous opportunity in the higher ed publishing market for a company that understands what it means to design and deliver engaging, valuable, and authentic customer experiences–from content to services to customer service and training.”

I agree, but it triggered a further thought. When we go beyond delivering content as a component of a learning experience, and start delivering learning experiences, are we moving from publisher to education provider?   And if so, what are the certification processes?

Currently, institutions are accredited by accrediting bodies.   Different bodies accredit different things.   There are special accrediting bodies (a.g. AACSB or ACBSP for business[2?], ABET for applied science).   In some cases, there are just regional accreditation bodies (e.g. WASC).     There’s overlap, in that a computer science school might want to align with ABET, and yet the institution has to be accredited by, say, WASC.

And I think this is good, in that having groups working to oversee specific domains can be responsive to changing demands, and general accreditation to oversee ongoing process.   I recall in the past, this latter was largely about ensuring that there were regular reviews and specific improvement processes, almost an ISO 9001 approach. However, are they really able to keep up?   Are they in touch with new directions?   The recent scandals around business school curricula seem to indicate some flaws.

On the other hand, who needs accreditation?   We still have corporate universities, they don’t seem to need to be accredited except by their organization, though sometimes they partner with institutions to deliver accredited programs. And many people provide coaching services, and workshops.   There are even certificates for workshops which presumably depend on the quality of the presenter, and sometimes some rigor around the process to ensure that there’s feedback going on so that continuing education credits can be earned.

My point is, the standards vary considerably, but when do you cross the line? Presumably, you can’t claim outcomes that aren’t legitimate (“we’ll raise your IQ 30 points” or somesuch), but otherwise, you can sell whatever the market will bear.   And you can arrange to be vetted by an independent body, but that’s problematic from a cost and scale perspective.

Several issues arise from this for me.   Say you wanted to develop some content (e.g. deeper instructional design, if you’re concerned like me about the lack of quality in elearning).   You could just put it out there, and make it available for free, if you’ve the resources.   Otherwise, you could try to attach a pricetag, and see if anyone would pay.   However, what if you really felt it was a definitive suite of content, the equivalent of a Master’s course in Instructional Technology?   You could sell it, but you couldn’t award a degree even if you had the background and expertise to make a strong claim that it’s a more rigorous degree than some of those offered by accredited institutions, and more worthwhile.

The broader question, to me, is what is the ongoing role of accreditation?   I’ve argued that the role of universities, going forward, will likely be to develop learning to learn skills. So, post your higher ed experience (which really should be accomplished K12, but that’s another rant), you should be capable of developing your own skills.   If you’ve developed your own learning abilities, and believe you’ve mastered an area, I guess you really only need to satisfy your current or prospective employer.

On the other hand, an external validation certainly makes it easier to evaluate someone rather than the time-intensive process of evaluation by yourself.   Maybe there’s a market for much more focused evaluations, and associated content?

So, will we see broader diversity of acceptable evaluations, more evaluation of the authorial voice of any particular learning experience, a lifting of the game by educational institutions, or a growing   market of diverse accreditation (“get credit for your life experience” from the Fly By Night School of Chicanery)?

Internet Time Alliance Podcast

19 November 2009 by Clark Leave a Comment

Earlier this month, Charles Jennings, Harold Jarche, Jay Cross and I got together, virtually, to represent the Internet Time Alliance for a discussion around organizations and social media with Xyleme Learning.   Dawn Polous elegantly and eloquently hosted us, providing the starting questions and segueing between the comments.

They’ve gathered them up in a series of podcasts, and if you’re curious about what we’re up to, I recommend you go have a listen.

Competing conference contexts

18 November 2009 by Clark Leave a Comment

Last week I was at the excellent-as-always DevLearn, and this week I attended the Virtual School Symposium (VSS; for the first time).   Both are about online learning, but the former is in the corporate world, and the latter is in the K12 world.   There are a lot of differences!

There are similarities, for example both are great conferences.   Both are experiencing growth, offer good lineups of presentations, have appropriate exhibitions, good food, and socializing. Both also have a passionate attendee base, as you would expect from the growth. Both conferences are also tech literate: there was free wifi, and both had a lively tweet stream.   And, ultimately, both are concerned about achieving meaningful goals under pragmatic constraints, and there are lots of different experiments going on.

On the other hand, there were some differences.   It’s clear that the cyberschool area is an area of great growth, as most of the folks from the schools were quite leery of talking to me once they found out I was a consultant! (To be fair, I wasn’t speaking, so they had no way to really know if I could add value or just was trolling for victims. :)   I suspect that they’re being attacked from all sides with propositions in a ‘gold rush’ context, and of course couldn’t know that I was just there to listen and learn at the behest of a partner. DevLearn is a more business-focused and mature marketplace, and people are much more able to tolerate a discussion about barriers, opportunities, etc.   Educators are more resistant to ‘business’, with their drivers being passion for helping kids, and often working under more government benediction and resources.

The online school area is, however, more sophisticated in their technology awareness.   There were few people who aren’t reasonably on top of tech for learning, at least conceptually, and more aware of online pedagogy. There were more exhibits around simulations and virtual worlds, for example.   This isn’t hard to understand, as being online is their core business, as opposed to DevLearn attendees who can include those who have been thrust into the learning role.

Topics at the VSS ranged a bit higher in scope, with issues about government policies, quality standards, and operational methods and assessment.   They’re also more focused on critical thinking skills (it’s a market differentiator for them).   At DevLearn, it a bit more down into the weeds, like topics on specific technologies (e.g. mobile) and approaches (e.g. social).     I was somewhat surprised to not see as much on things like new pedagogies at VSS, but wish we were talking more about standards at DevLearn.

There were some other differences: DevLearn had a pre-conference online game, while VSS had a dinner at the local history museum.   I’d rather have both ;).

Overall, two great experiences (even if it is exhausting to hit two conferences in a row).   The growth in the online school market right now is surpassing the growth in use of technology in organizations, but there are lots of economic reasons to at least partially explain it.   And the growth in the ways people are using technology to achieve real and new learning outcomes is exhilarating!

Promoting social media

13 November 2009 by Clark 1 Comment

The Big Question of the Month is “How do I communicate the value of social media as a learning tool to my organization?”.   Now, this is late, but it’s because I’ve been getting ready for and then attending DevLearn (as always, was a great event), but Jay Cross and I spent a day talking about this issue in the larger picture of social learning in the media.

Then, in last night’s #lrnchat, the question was asked again as part of the usual 3 question format.   So, I decided to pull out my tweeted contributions and elaborate on them a bit as my response.   These are the unique answers, not including my responses to others, re-tweets of poignant statements, and snarky comments.

don‘t talk about social learning, talk about innovation, problem-solving, creativity, research, experimentation…

As Andrew McAfee told us in his keynote, the term ‘social learning’ isn’t going to carry a lot of weight where it matters.   You need to talk about benefits.   My message is that learning should be considered as a very   broad umbrella, as it should include all those activities where we don’t have an answer and have to ‘learn’ one.   Therefore, I feel quite comfortable talking about the outcomes of informal learning: innovation, problem-solving, creativity, research, experimentation, design, insights, new products, new services, and so on.

focus on: biz case; need to go beyond execution to continual innovation; collective intelligence.

Organizations don’t want concepts, they want results.   In this case, talk about the concrete outcomes of collective intelligence.   Greater rates of new product and service generation.   More problems solved, and more c0mplex problems solved.   More valuable ideas generated.   Hearing from more members of the organization.   Talk about impacting those things that will make a difference to organizational success.

I point others to @dwilkinsnh excellent list of success stories: http://bit.ly/K16NU

One of the things that helps is having good case studies. Dave Wilkins has collected quite a few in his blog, and more are popping up everywhere.   In particular, showing that the competition is doing it (as one of our workshop attendees intended to do) is a good incentive, and having relevant ones for the particular initiative you choose is important.

standard org change: start small, focus on a good success story, leverage the er, heck out of it

Speaking of initiatives, really the same strategy that goes for most organizational changes holds true, in general.   Start small where the cultural tendencies are supportive and there’s a fairly obvious positive outcome to be had, and get a win.   Then use that to argue for more initiatives.

It’s not easy, there are lots of factors to gaining success, but in the long term it’s really adapt or die.   The most agile will win, and agility comes from aligned inspiration.   Good luck!

McAfee Keynote at DevLearn 2009

11 November 2009 by Clark 5 Comments

Andy McAfee gave us a lively and informative presentation on his view of Enterprise 2.0.   Punctuated by insightful examples, he defined Enterprise 2.0 as “”use of emergent social software platforms by organizations in pursuit of their goals”, and characterized it more simply as ‘bringing web energy into organizations’.

Along the way, he emphasized points about emergent behavior, inherent altruism, emergent process, developing innovation, the intelligence of crowds, and real business benefits.   A 20% improvement in innovation was one concrete result.   He also warned us of the ways to snatch victory from the jaws of defeat.

BTW, Cammy Bean’s has posted a prose recitation of the talk.   With no further ado:

McAfeeKeynoteMindmap

Extremophiles & Organizational Agility

30 October 2009 by Clark Leave a Comment

CreatingLearningCultureWebA number of years ago, I co-wrote a chapter with Eileen Clegg called The Agility Factor, that appeared in Marcia Conner & James Clawson’s excellent collection of organizational culture articles in the book Creating a Learning Culture. The focus of the book was on empowering organizations to be nimble in a context of increasing change.

Eileen’s husband is a marine scientist studying deep sea vents and the creatures that live there.   In biology, organisms that can live in such extreme heat, or in bitter cold, or extreme salinity, etc., are known as extremophiles.   They have a number of mechanisms that allow them to succeed, including stronger ionic bonds, sensing and reacting to changes in the environment, special proteins for extreme circumstances, inoculation mechanisms to cope with toxins, and special partnerships.

In the chapter, we talked about organizational equivalents to these extremophile mechanisms, including tolerating diversity, monitoring the environment, extreme mentoring, and more.   We’re talking about it tonite at a special event, and I reread the article to see what we said then and to reflect on it in light of the subsequent years of experience.   I saw several ways in which to augment the thinking we had then.

In thinking about ionic bonds, it’s not only about the diversity (polarity) adding strength, but it strikes me that it’s also about alignment.   Diversity is particularly valuable when the different abilities and experiences are pulling in the same direction.   It’s important to share and inspire a belief in what the vision is.

On the topic of sensing the environment, I’m reminded of the result from the CLO survey Jay Cross and I did to accompany our Chief Meta-Learning Officer article, where 60% of those who responded thought that their people weren’t talking about  the outside trends that shape their business.   If people aren’t aware, they can’t adapt!   There must be support for individuals to not only self-improve, but to be connected the broader trends in their fields and the organization’s area of endeavor.

Starting from the heat-shock proteins that kick in when things are extreme, I’m mindful of how we need a shift from information presentation or skill-creation to learning facilitation and mentoring.   Organizations can’t provide everything employees need anymore, but they can provide support for developing skills for learning, and coping. I’m reminded of how Outward Bound got started, where older mariners were surviving situations that younger, presumably healthier ones weren’t.   Which reinforces the call for more ubiquitous mentoring that we argued for back then.

The inoculation approach to toxins sparks two thoughts.   One, while we need to tolerate diversity in experience and skills, I suspect we can’t tolerate those who do not buy into the vision and the mission.   In my own experience, I’ve seen how the naysayers can undermine organizational effectiveness.   Yet incorporating new approaches can be extraordinarily valuable. As I’ve argued before, the approach to take is not to try to appropriate so-called best practices, but instead to understand and contextualize best principles.

And finally, in thinking about symbiosis, one of the revelations has been to see the benefits organizations have found by increasing their dialog not only internally, but externally with partners and customers.   The advantages of more transparency and communication, if coupled with a sincere desire to truly listen and respond, are considerable.

It’s always a revelation to re-read something written several years ago and reflect on your thinking then.   I’m always amazed (and, mostly, pleased) with what I find.   Organizations need to reinforce their culture and learning mechanisms to make themselves more agile and more resilient, and that adaptation is possible on principled grounds.

Teacher preparation, and more

29 October 2009 by Clark Leave a Comment

Karl Kapp wrote a post about Bill Gates’ latest move via the Bill & Melinda Gates foundation.   In it, he notes the complexities that these announcements overlook.   Echoing his sentiments, I wrote a rather long comment that I decided to reproduce here (with some context in [square brackets]):

Karl, this article backs up the point about the problems of a one-dimensional focus for incentives [cf teacher bonuses for test scores].

I’d suggest, that, worse, test scores aren’t measuring the important skills (cf Jonassen on relation between school problems and real world needs, Downes and others on competencies vs knowledge, etc). [As I’ve also argued, knowledge isn’t enough, and competencies are the critical differentiator going forward.]

I’ve argued that our ‘man on the moon’ project should be an entire K12 curriculum online (which *would* be a set of common academic standards), but overall, I worry a bit when someone can wield this much influence based upon his wallet. Just because he knows how to flog software (triumph of marketing over matter), doesn’t qualify him as an educational expert, and here it may be politics trumps policy.

I agree with reform in Teacher Ed programs, but if it’s not coupled with other reforms, it still won’t work. [Like standards, administrative policies, and more]

It’s complex, and like so many situations there are solutions that are simple, obvious, compelling, but wrong. We need to go to the mat with this, not toss off homilies. Thanks for the pointers!

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