A: Looking up from reading. “Guff!â€
B: Curious. “What‘s guff”
A: “All this social learning stuff.â€
B: “Really, you think so”
A: “Yeah, I mean, learning‘s learning, and who needs to make a ‘social‘ out of it? We‘ve got courses, if they want to be social in the classroom, fine, but all this hype about social learning is just a way for consultants to try to sell old soda in new bottles.â€
B: “So you think learning is about courses”
A: “Sure. What else”
B: “Well, let me defer that answer, and ask you another question.â€
A: “Oh, so you‘re one of those, eh? Answer a question with a question? Ha. Go ahead, shoot.â€
B: “If learning‘s not important, what is”
A: “That‘s easy, nimbleness. We‘ve got to adapt, innovate, create, we need to be faster than the rest. Heck, they can clone a product in months, or less. You‘ve got to be agile!â€
B: “So just executing isn‘t enough”
A: “Heck no! You‘ve got to have the ‘total customer experience‘ locked down, and that means optimal execution is just the cost of entry. Thriving is going to require continually introducing improvements: new products, new services.â€
B: “OK, let‘s get back to your question, what else learning might be.â€
A: “About time.â€
B: “So, think about that innovating, problem-solving, creativity, etc. That‘s not learning”
A: “No.â€
B: “Do they know the answer when they start”
A: “No, or they‘d just do it.â€
B: “Right. The answer is unknown, they have to find it. When they find it, have they learned something”
A: “Alright, I see your game. Yes, they‘re learning, but it‘s not like courses, it‘s not education!â€
B: “Right, courses are formal learning. That‘s the point I want to make, using the term ‘learning‘ to just talk about courses isn‘t fair to what‘s really going on. There are informal forms of learning that are just the aspects you need to get on top of.â€
A: “Oh, okay, if you want to play semantic games.â€
B: “It‘s important, because this ‘social learning‘ you call guff is the key to addressing the things you‘re worrying about! Formal learning serves a role, but there‘s so much more that an organization should be concerned about.â€
A: “So here comes the pitch.â€
B: “And it‘s straightforward: do you want to leave that innovation and creativity to chance, or do your best to make sure it‘s working well? Because the evidence is that in most organizations it‘s nowhere near what it could be, and there are systematic steps to improve it.â€
A: “C‘mon. Can you tell me someone who‘s doing it well”
B: “Sure. Just a few small firms you might‘ve heard of. Intel‘s used a wiki to help people share knowledge. Sun‘s capturing top performance on video and sharing it. SAP‘s getting customers to self-help and contribute to new product ideas.â€
A: “Sure, the tech companies, but how about anyone else”
B: “Caterpillar‘s got communities of practice generating ROI, Best Buy‘s getting a lot of advantage through internal idea generation, the list goes on, and those are only the ones we‘ve found.â€
A: “Ok. I suppose it makes sense, but still, that label…â€
B: “I hear you.â€

By having smaller introductions that break up the intervention, you decrease the negative effects. The point is to take small steps that make improvements instead of a monolithic change.
The goal is to maximize improvements while minimizing disruption, and doing so in ways that capitalize on previous efforts and existing infrastructure. To do this really requires understanding how the different components relate: how content models support mobile, how performance support articulates with formal learning and social media, and more. And, of course, understanding the nuances of the underpinning elements and how they are optimized.
When I went around the room asking what people were hoping to get out of the day, a lot of mentions of LMS and elearning made me realize that the title of “elearning strategy” had perhaps misled people into thinking this was just about courses online, whereas I was going quite a ways further through my performance ecosystem. I took some time to explain that my vision of learning was far beyond courses, and included problem-solving, innovation, and more.
What I like about it is it takes a longer term view of skills. The sample he showed (and of course I realize it’s presented in the best light) was a learning map for a course, but with lots of components spread out over time (sample map shown). There’s a priori assessment, content, activities with managers, etc.; a mix of activity, practice, reflection, just the sort of model we should be designing. We know spaced practice matters, with reactivation, reflection, etc. It’s also valuable to go back to the workplace, and then check-in later to see how things are going. It’s a fuller picture of what learning’s about.