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Clark Quinn’s Learnings about Learning

DevLearn ’08

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Up in the mountains, there’s lots to reflect on, little time to capture it. However, I do want to note that DevLearn is again on the horizon (November), which will include keynote, preconference sessions, concurrent sessions, and more.

I’m really looking forward to Tim O’Reilly’s keynote, as his description of Web 2.0 is fairly definitive.   I reckon I’ll again be part of the pre-conference sessions on Serious Games, er, Immersive Learning Simulations, and Mobile Learning as well.   I have a concurrent session on deeper instructional design which is stuff I really believe is fundamental yet seemingly not widespread, and fortunately has been well received in a few prior instances.

The real excitement for me is having a chance to catch up with some of the brightest folks in the business, like Tony Karrer, Will Thalheimer, Ruth Clark, Judy Brown, David Metcalf, Mark Oehlert, Brent Schenkler, Frank Nguyen, Lance Dublin, Karen Hyder, Michelle Lentz, and more, as well as the new folks I’ll meet.

The Guild’s conferences have always been a highlight of the year for me, so I hope I’ll see you there!

Future of the Book?

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Last nite was the NextNow event on the future of the book/publishing/? Jay Cross really helped by adding significant data around and input to the discussion; a very public thanks.   He’s also blogged it, with video.   We had a very diverse audience of around 30 or so; many were authors, there were CEOs & entrepeneurs, artists and musicians, noted scientists, and more. Many shared one or more of my own publishing experiences, including as author, board member of a not-for-profit that publishes, editorial board member of a journal, and, of course, as a blogger.

After introductions, which already raised many issues, Jay walked us through the history of the book (Guttenberg was an entrepreneur, the first totable book was sized to fit in saddle bags), and we talked about the pros and cons of books.   We discussed our varied experiences with publishers, and there were quite a few unhappy ones.   Then we got into the issues.

As I mentioned earlier, Jay and I had come up with a few, including editorial ‘voice’ (who’s vetting the information), interactivity, volatility, ownership, and money.   Interestingly, as the discussion continued, others emerged.   Michael Carter raised an interesting point, that we were conversing about books and publishers, and they’re not the same things, and that it was really about matching ignorance with knowledge.   He also mentioned that the current chapter and book size is arbitrary, which is something I’ve seen in textbooks.   Christine Walker mentioned how our cognition might change without the book experience.   There was considerable optimism about setting information free, which I didn’t squelch with my concern about the need for ‘filters’.

We covered the ‘collected papers’ model, where proactive instructors or good editors choose appropriate contributions to a definitive compilation (with my note that most instructors just want to choose a text, and there are compilations that are just vanity projects without a representative or definitive sampling for the topic).   We also talked about marketplaces, and Laleh Shahidi mentioned a learning object model of content, of which there’ve been several experiments (including Propagate, a system that Peter Higgs launched way back around 1998!).   One of the ideas would be to have several authors to choose from, but then you’d need ‘templates’ for topics, with agreed structure.   One of the current situations is that authors present totally different takes on subjects.

At the end, it appeared that publishing is about 4 things:

  • development: the right choice of message and author for the knowledge gap
  • production: the right choice of presentation of the information
  • marketing: the right marketing of availability to need
  • money: the business model that surrounds the first three

The interesting thing is that with the internet (and on-demand printing), the production costs have essentially hit zero. There’s clearly a role for editorial choice, but at some point everyone can publish, and we need ways to find what we want, which is really about the marketing, which was clearly where many authors (including yours truly) felt that they were let down.   We heard of an interesting experiment in viral marketing, with Amy Jussell mentioning a blog-produced book. The question is whether such an effort is replicable. Of course, there’s still the cachet that comes with having a publisher choosing.   The flip-side is tha traditional publishers still take months from final manuscript to final print.

So, no answers, but lots of interesting issues.

Future of Publishing?

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Based on a strange twist of circumstance, Jay Cross and I will be leading a discussion on the future of publishing in an online era here in the Bay Area next Monday (July 28).   He and I prepared some days ago, and came up with several issues, including who owns IP, new business models, moving from content to experience, increasing rates of change, and more.

The fact of the matter is that the day of the (non-fiction) book is at an inflection point.   That’s not to say we won’t still want to read books from time to time, at least those of us ‘of an age’ ;).   But what, where, when, and how will be our primary sources of information, moving forward?   My book cover

Certainly there are some interesting experiments going on.   On ITFORUM, Bev Ferrell and others have been citing a number of initiatives of self-publishing and open textbooks.   Certainly fodder for thought (particularly when I’m working with publishers on several projects, and have had a book published!).

We aren’t providing answers, but we’ll be with a very knowledgeable cohort and hope to work through to some interesting ideas.   If you’re in the area, and are interested, let me know and I’ll lob coordinates at you.

Lead the Charge?

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This month’s Learning Circuit’s Big Question of the Month is whether learning organizations should be leading the way in the use of Web 2.0 technologies. Or, to be more exact:

  • Should workplace learning professionals be leading the charge around these new work literacies?
  • Shouldn’t they be starting with themselves and helping to develop it throughout the organizations?
  • And then shouldn’t the learning organization become a driver for the organization?
  • And like in the world of libraries don’t we need to market ourselves in this capacity?

The short answer is yes, we (I’m assuming most of you are learning professionals) should be leading the way. It may seem like an odd locus for technology awareness, but it’s really about technology affordances for organizational effectiveness, not just new technology. That’s why it shouldn’t be IT, or operations, or engineering, because they’re focused on a task, not the meta-level look at how the task is being accomplished, can be improved, etc. And that’s the unique perspective that makes the learning organization the right instigator.

Learning folks have the perspective of looking at the performance needs of the organization, and are charged with helping people meet those needs, but that also gives the learning organization the opportunity to improve them. When it’s the product or servce, it’s the user experience group (that, ideally, gets in early in the design process), but internally, it’s the learning group.

Which means the learning organization can’t be just a training group, but that’s part of the strategic picture I’ve talked about elsewhere. The point being that to truly help an organization you have to move to a performance focus, moving people from novice, through practitioner, to expert, and giving them a coherent support environment. To do this, you need to know what’s available. And, consequently, the learning organization has to experiment with new technologies for it’s own internal workings to determine how and when to deploy them to organizational benefit.

To put it another way, if not the learning organization, then who? Of course, there’s the political perspective as well, demonstrating currency, but I’m more concerned about adding real value. Learning professionals need to know it, bring it to bear when it’s valuable (and skewer it when it’s not), and in general be seen not only knowing what’s what but also what’s hype.

Marketing is smart in general, but it’s not hype, it’s helping transition the perspective from a training group being an expendable cost-center to a learning capability that’s central to organizational effectiveness and performance. Which is where a learning organization should be, right?

eLearning Strategy Presentation

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I gave my eLearning Strategy presentation to the eLearning Division of ASTD’s LA Chapter. Despite some technical hiccups (GoToWebinar doesn’t seem to have a chat feature, nor does it allow Mac users to be presenters, ahem), the presentation went off reasonably well. And now, it’s available online. It takes quite a while to load (guess it’s *huge*), but you can hear the whole hour+. I’d welcome your feedback!

eLearning Strategy

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I’ll be presenting on eLearning Strategy for the ASTD LA Chapter’s Special Division on eLearning on the 21st of May (virtually). I’ve also just presented to the Best Practices Institute (but you have to be a member to see the archived version). It’s similar to how I’ve presented it before, but I keep adding new thoughts.

The notion is still the same performance ecosystem, but I made a point of searching out more on eCommunity at the eLearning Guild’s last conference to augment my knowledge. Can’t promise it’s improved the presentation yet (that’s the problem, they always want the deck weeks before the actual presentation, and my thinking isn’t static).

I’ve talked before about how Marc Rosenberg and I carve up the space differently, but agree on the main principles. The one thing I add is mobile, but I’m sure he’d rightly see that as a different channel for the underlying support. There is no one ‘right’ way to carve it up, but I still find my framework useful.

I’m seeing more interest in this from a corporate perspective. As I think I’ve mentioned, I’ve used this framework increasingly to help understand the context in which an elearning initiative sits. And using it to look at broader strategies for elearning for organizations. Harold Jarche also points to an initiative we did with an organization and the framework was very much in my mind as I tossed out answers. Maybe there’s one for you. Maybe we’ll see you at the ASTD LA chapter meeting?

Learning Management Colloquium: Bob Dean

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In addition to the Q&A with Patrick (and Steve Wexler on the Guild research), the other thing I wasn’t involved in was Lance’s thought-provoking interview with Bob Dean (who I’ve blogged about before). He came in as a representative of the CLO role, and threw out more TLA‘s than you can shake a stick at.

In talking about what he was looking for in his role, he said “universities are one of the least innovative solutions” in reference to many corporate approaches. What he wanted was a Talent Development System (TDS), which is much more than an LMS. I didn’t get a chance (but I’ve pinged him) whether the performance ecosystem was close to what he had in mind. It would include competency modeling, online performance review, yellow pages, profiles, and career development history. Talent’s the new way to view the learning role, it appeared, and he suggested their needs to be a Chief Talent Officer (CTO, which is why I’d suggest it might be Chief Performance Officer, CPO, not to step on the toes of IT).

I did get to ask him, in light of the increasing change, whether competency models would be out of date too fast, and whether he was thinking it would be closer to 21st century skills (learning to learn, etc, the type of curriculum I think we need). He basically agreed, indicating there might be core skills and new skills. Interestingly, talking about their (recruiting firm) 19 C-suite competencies, he thought that they weren’t needing to change, but the 5 or so priorities that they ask their clients for are!

As before, he was still enthused with learning experiences, and as before I fully agree. He talked about Continuous Development Experiences (or CDEs), and it’s not a bad notion: viewing learning as an ongoing process instead of a punctate series of events. Now that’s a role for mobile learning to augment.

He was not focused on ROI, but on Return on Visibility (ROV), where how the efforts were perceived were what carried weight. He reckoned that by the time the numbers were available they were on to other things, and getting programs done was what was important. In contrast, I remember Ellen Wagner once saying that “if you aren’t measuring it, why bother”. Still, it appeared to be the context that they aren’t looking to him for measurable results.

I note that, given Marc’s talk yesterday and Bob’s today, it’s clear the new strategic concept is ‘alignment’. The notion is that learning (or talent) initiatives need to be geared towards organizational goals. I think it’s obvious, but clearly to be buzzword-compliant I’ll have to get better at tossing the word around ;).

Overall, Lance did a good job handling the interviews , the colloquium seemed valuable to the audience, and fun for me. Well done!

eLearning Guild Keynote: John Patrick

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Today’s keynote was John Patrick, talking about the future of the internet and implications for learning. There was a lot of the former, and unfortunately not enough of the latter. He made some great points, specifically that we’re only tapping 5% of the potential, citing a number of examples of where people were dropping the ball (what a great deal, getting paid to whinge about bad internet experiences :), and also about what was possible with coming developments. Here’s the mindmap:

Patrick Keynote MindMap

In followup questions (part of the learning management colloquium), he talked a bit more about learning to learn (a pet fave of mine): that, generationally-independently, some get it and some don’t. I asked the obvious question: given that the internet has so much knowledge, but (as he claimed in his talk) that folks don’t necessarily have good internet skills, would the obvious implication be that the role of formal learning be about how to learn to learn with internet resources? His answer was discursive, unfortunately, but an interesting opportunity would be a software ‘net-surfing’ coach that watched your net strategy and provided guidance.

The opportunities of ubiquitous internet access are exciting, certainly, but I think it will take some smart ‘voting with eyeballs’ to really make a change. I’m an idealist, but I also recognize that individuals are satisficing, not optimizing, and people are still buying shoddy product (why are people still buying Coors?). How will we get the necessary cluetrain going? Odd thought: ridicule.

Learning Management Colloquium: Day 1

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After the keynote, the Learning Management Colloquium started with an introduction by Lance Dublin, then ‘deep dives’ by Bryan Chapman, Michael Echols, and Marc Rosenberg. This is a separate stream within the Guild’s Annual Gathering, though this year it’s open to everyone. I’ll be representing ‘games’ in the Espresso Learning session tomorrow.

Lance started talking about Web 2.0 and management, with the increasing information overload and how kids these days are coping with prosumption and democratization of content, and that we had to take advantage of these approaches to cope. He created a distinction between informal and non-formal learning, arguing the latter is what we can actually control, and should be thinking of. I think Jay Cross wouldn’t mind separating out the measurable from the ineffable, but would suggest we should still be thinking of things we won’t necessarily track including things as broad as designing floorplans to promote interaction (such as Sawyer talked about in today’s keynote) as well (and probably quibble about the importance of tracking).

Bryan Chapman talked about learning technology infrastructure, and in the audience interaction pointed out how broadly divergent were the LMSs used, more commonality in authoring tools, and then divergence again in virtual classroom tools. Also evident was that people confused portals with knowledge management. My real takeaways were the recommendation of having a high-level, cross-business unit performance council and standard-setting group.

Michael Echols next talked about ROI. He had a refreshing perspective, basically using a control group or baseline contrast to evaluate ROI. His ROI formula is statistical:

ROI = (delta-cost)/cost

where delta is new performance metric – old performance metric. It’s a nice contrast to the Kirkpatrich ‘chain of argument’, where your improvement is based upon measured comparisons at each level, and arguing that they’re connected. On the other hand, it requires having that baseline or control group!   Still, delightfully principled.

Finally, Marc Rosenberg gave his usual, but still important, spiel about elearning needing to be more than courses. His list of elements has a different cut than mine – he has six elements: ILT, WBT, Knowledge Management, Performance Support, Community of Practice, and Experts, where I have a different six: eLearning (w/ Advanced ID), Performance Focus, eCommunity, Greater Integration, and Broader Distribution, leading to a full Performance Ecosystem. We agreed afterwards that the lines aren’t clear cut and each served our purposes.

eLearning Strategy

First thing in the morning I had a Breakfast Byte on eLearning Strategy that was well attended, and presenting my models seemed to be well-received with nods when I queried whether it made sense and several thanks afterwards. I was clear that it wasn’t an answer, just a framework to be customized, but has proved valuable for me. Overall, a valuable first day.

eLearning Guild Keynote: Keith Sawyer

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Today I’m at the eLearning Guild’s Annual Gathering. Yesterday I was part of two different pre-conference symposiums, one on Immersive Learning Simulations (read: serious games) and Mobile Learning, and today we started off with a keynote. I mind-mapped it, which I sometimes do, and here’s the result:

Keith Sawyer Keynote Mindmap

Overall, I confess I was a wee bit underwhelmed, as some of the talk was that a constructivist approach fostered more innovative folks. Well, yeah. However, there were some good points, and he told a great story about the real history of Monopoly.

The main good point was debunking the myth that innovation is individual insight, and his research on creativity shows how teams iterate over time to create new ideas. He also pointed out a couple of ways to facilitate creativity, which included building layouts (pointing to his book, ahem), and re-assigning staff as a systematic organizational policy.

There were also some good details about making effective learning (see the subtrees from the ‘challenges’ node in the mind map, above), including identifying a relevant problem, supporting active learning, fostering effective collaboration, and creating shared artifacts.   Most specifically, the details underneath these were more depth than you often get.

Of course, the question is whether the talk was relevant for the general audience, not me (after all, I too have studied creativity, and the learning sciences). My informal poll seemed to support my view, but the eLearning Guild is making some good efforts at linking in social tools, so there should be lots of reactions being tracked. Did you see his presentation? If so, what did you think?