I’m working on a project with a partner, and have this really sharp ID working with me. My role is to be guiding the design, not doing it, and it’s working well. The thing I see, however, is emblematic of what I’m seeing much more broadly: the dissociation between the designer and the learning experience.
Ok, so not many ID theorists are talking about the emotional engagement. Keller and his ARCS model is really the only one. And some folks are touting it for elearning. Michael Allen and his mantra of “no more boring elearning” has been at the forefront for a long time. Julie Dirksen covers it in her recent book, and it’s also implicit in Cathy Moore’s Action Mapping & Roger Schank’s Goal-Based Scenarios. Yet somehow the message isn’t getting through.
The output, however, is at arm’s distance from the learner. It’s got comprehensive coverage. It’s got stories, and animations (I’m having some effect :), but they’re so abstract. So overwritten. So impersonal. It’s not the ID’s fault. Where, in most programs in ID, in most settings, do you see a focus on learner experience? Not clicky-clicky bling bling, as Cammy Bean so aptly coined it, but really engaging learning. It’s harder to find than you think.
There are several important components:
Making it meaningful: focus on changes that will impact the workplace and help convey to the learner that this is real and really needed. If it’s not tied to impacting a business metric, it’s probably not the right topic.
Making it personal: this includes several things. One is writing like you’re talking to the person. Another is having them connect it to their own practices, either retroactively or proactively. Give them an assignment about what to do in the workplace that they bring back.
Making it visceral: this means introducing and using examples that go beneath the merely informative, and tap into basic instincts. Learners should be connected in a very emotional way, using fear or empathy or other hook that appeals directly to their personal needs in ways that cause them to resonate in their core.
Minimalizing: going through and slashing your verbiage. Most elearning is grossly overwritten, and can be trimmed at least 40%, and usually can be trimmed down 60% or more. You want to use rich media (I’m pushing graphic novel formats in the project) and animations, but much less prose and production than you think you need.
Putting it into practice: this means having the learner perform the way they’ll need to perform outside the learning experience. Get them making the decisions in practice that you want in the workplace. It’s not about knowing, it’s about doing. Until they can’t get it wrong.
Making it flow: think about not just the individual bits, but also the segue between them. What’s the emotional trajectory the learner goes through? How are they intrigued, and how do we lead them from apathy and anxiety to motivation and confidence?
These are the top level categories, but they map out into more practices. And you should be working on these in your teams. And I can state from experience that just workshops by themselves aren’t sufficient, and what really helps are an exposure to the principles and the practice, then feedback on a series of attempts until satisfied that the principles have been internalized in the practice. Please, go beyond content, and get into real experience design. Systematically, reliably, and repeatedly. For your learners, and for the industry. We need to lift our game.



An increasing number of organisations, independent of size, nature or location, will acknowledge that their traditional training and development models and processes are failing to live up to the expectations of their leaders and workforce in a dynamic and global marketplace. Some will take steps to use their financial and people resources and exploit new ways of working and learning. Others will be hamstrung with outdated skills, tools and technologies, and will be too slow to adapt. A confluence of technology and improved connectivity, increasing pressures for rapid solutions and better customer service, and demands for higher performance, will force the hands of many HRDs and CLOs to refocus from models of ‘extended formal training‘ to place technology-enabled, workplace-focused and leader-led development approaches at the core of their provision. We will move a step or two closer to real-time performance support at the point of need.
We‘ll see an increasing use of mobile, and some organizations will recognize the platform that such devices provide to move the full suite of learning support (specifically performance support and informal learning) out to employees, dissolving the arbitrary boundaries between training and the full spectrum of possibilities. Others will try to cram courses onto phones, and continue to miss the bigger picture, increasing their irrelevance. Further, we‘ll see more examples of the notion of a ‘performance ecosystem‘ of resources aligned around individual needs and responsibilities, instead of organized around the providing silos. We‘ll also see more interactive and engaging examples of experience design, and yet such innovative approaches will continue to be reserved for the foresightful, while most will continue in the hidebound status quo. Finally, we‘ll see small starts in thinking semantic use in technology coupled with sound ethnographic methods to start providing just such smart support, but the efforts will continue to be embryonic.
People who know nothing about connectivism or collaborative learning will profit from MOOC‘s. Academics and instructional designers will tell anyone who wants to listen just how important formal training is, as it fades in relevance to both learners and businesses.The ITA will keep on questioning the status quo and show how work is learning and learning is the work in the network era – some will listen, many will not.
Many traditional-thinking organisations will waste a lot of time and energy trying to track social interventions in the hope that they can control and manage “social learningâ€. Whilst those organisations who appreciate that social learning is a natural and continuous part of working, will acknowledge that the most appropriate approach they can take is simply to support it in the workplace – both technologically and in terms of modelling new collaborative behaviours. Meanwhile, we will continue to see individuals and teams bypass IT and T&D departments and solve their learning and performance problems more quickly and easily using their own devices to access online resources, tools and networks.
2013 will be a great year. As William Gibson wrote, “The future‘s already here. It‘s just not evenly distributed yet.†The business world will become a bit more complex — and therefore more chaotic and unpredictable. Moore‘s Law and exponential progress will continue to work their magic and speed things up. Learning will continue to converge with work. Increasingly, workers will learn their jobs by doing their jobs. The lessons of motivation (a la Dan Pink) and the importance of treating people like people will sink in. Smart companies will adopt radical management, putting the customer in charge and reorganizing work in small teams. Senior people will recognize that emotions drive people — and there are other emotions in addition to passion. Happy workers are more engaged, more productive, and more fulfilled. What‘s not to like?