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Manifesting in practice extremis

26 March 2014 by Clark Leave a Comment

Yesterday, I posted about what we might like to see from folks, by role, in terms of the Manifesto.  The other question to be answered is how to do this in the typical current situation where there’s little support for doing things differently.  Let me take a worst-case scenario and try to take a very practical approach. This isn’t an answer for the pulpit, but is for the folks who put all this in the ‘too hard’ basket.

So, worst case: you’re going to still get a shower of PPTs and PDFs and be expected to make a course out of it, maybe (if you’re lucky) with a bit of SME access.  And no one cares if it makes a difference, it’s just “do this”.  And, first, you have my deepest sympathies. We’re hoping the manifesto changes this, but sometimes we have to start with where you live, eh?  Recognize that the following is not PoliticallyCorrectâ„¢; I’m going outside the principled response to give you an initial kickstart.

The short version is that you’ve got to put meaningful practice in there.  You need an experience that sets up a story, requires a choice using the knowledge, and lets the learner see the consequences.  That’s the thing that has the most impact, and you’ll want several.  This will have far more impact than a knowledge test.  To do that isn’t too complex.

The very first thing you need to do when you’ve parsed that content is to figure out what, at core, the person who’s going to have this experience should be able to do differently.  What performance aren’t they doing now?  This is problematic, because sometimes the problem isn’t a performance problem, but here I’m assuming you don’t have that leeway. So you’ll have to do some inference.  Yes, it’s a bit more thinking, but you already have to pull out knowledge, so it’s not that different (and gets easier with practice).

Say you’ve gotten product data.  How would they use that?  To sell?  To address objections? To trouble shoot?  Maybe it’s process information you’re working on. What would they do with that? Recognize problems? Take the next step?  If you’re given information on workplace behavior problems? Let them determine whether grey areas exist, or coach people.

You’ll need to make a believable context and precipitative situation, and then ask them to respond. Make it challenging, so that the situation isn’t clear, and the alternative are plausible ways the learner could go wrong.  The SME can help here.  Make the scenario they’re facing and the decisions they must make as representative of the types of problems that they’ll be facing as you can.  And try to have the story play out, e.g. the consequences of their choice be  presented  before they get the right answer or feedback about why it’s wrong. There are good reasons for this, but the short version is it’s to help them learn to read the situation when it’s real.

Let’s be clear, this is really just better multiple choice question design!  I say that so you see you’re not going beyond what you already do, you’re just taking a slightly different tack to it.  The point is to work within the parameters of content and questions (for now!), and yet get better outcomes.

Ideally, you’ll find all the plausible application scenarios, and be able to write multiple questions.  If there’s any knowledge they  have to know cold, you might have to also test that knowledge, but consider designing a job aid.  (Even if it’s not tested and revised, which it should be, it’s a start on the path.)

There’s more, but that’s a start (more in my next post). Focus on meaningful practice first.  Dress it up. Exaggerate it. But if you put good practice in their path, that’s probably the most valuable change to start with.  There’re lots of steps from there, basically turning it into a learning experience:  making everything less dense, more minimal, more focused on performance, adding in more meaningfulness.  And redoing concept, example, introduction, etc.  But the first thing, valuable practice, engages many of the eight values that form the core of the Manifesto: performance focused, meaningful to learners, engagement-driven, authentic contexts, realistic decisions, and real world consequences.

I’ve argued elsewhere that doing better elearning doesn’t take longer, and I believe it.  Start here, and start talking about what you’re doing with your colleagues, bosses, what have you.  Sign on to the Manifesto, and let them know  why. And let me know how it goes.

Manifesting in principle

25 March 2014 by Clark 1 Comment

The launch of the Manifesto has surfaced at least a couple of issues that are worth addressing. The first asks who the manifesto is for, and what should they do differently.  That’s a principled response.  The second is just  how to work differently in the existing situations where the emphasis is on speed.  That’s a more pragmatic response.  There are not necessarily easy answers, but I’ll try.  Today I’ll address the first question, and tomorrow the second.

To the first point, what should the impact be on different sectors?  Will Thalheimer (fellow instigator), laid out some points here.  My thoughts are related:

  • Tool vendors should ensure that their tools can support designers interested in these elements. In particular, in addition to presentation of multimedia content, there needs to be: a)  the ability to provide separate feedback for different choices, b) the ability to have scenario interactions whereby learners can take multistep decision paths mimicking real experiences, and c) the ability to get the necessary evaluation feedback. In reality, the tools aren’t the limitation, though some may make it more challenging than others. The real issue is in the design.
  • We’d like custom content houses (aka elearning solution providers) to try to get their clients to allow them to work against these principles, and then do so. Of course, we’d like them to do so regardless!  I’ve argued in the past that better design doesn’t take longer.  Of course, we realize that clients may not be willing to pay for testing and revision, but that’s the second part…
  • …we’d like purchasers of custom content to ask that their learning experiences meet these standards, and expect and allow in contracts for appropriate processes.  If you’re going to pay for it, get real  value!  Purchasers need to become aware that not meeting these standards increases the likelihood that any intervention will be of little use.
  • Similarly, if you’re buying pre-made content (aka shelfware), you should check to see if it also meets these standards.  It’s certainly possible!
  • Managers and executives, whether purchasing or overseeing in-house teams, ideally will be insisting that these standards be met.  They should start revising processes both external (e.g. RFPs) and internal (templates, checklists and reviews) to start meeting these criteria.
  • And designers and developers should start building this into their solutions (within their constraints) while beginning to promote the longer term picture.

Of course, we realize that there are real world challenges. The first is that the internal elearning unit will have to be working with the business units about taking a richer and more meaningful approach.   Those units may not be ready to consider this!  The ‘order taker’ mentality has become rife in the industry, and it’s hard for a L&D unit to suddenly change the rules of engagement.  It will take some education around the workplace, but to ensure that the efforts are really leading to meaningful change mean it’s critical.

The second caveat is that not all of these elements will be addressable from day 1.  While we’d love that to be the case, we recognize that some things will be easier than others.  Focusing on meaningful objectives  and, relatedly, meaningful practice are the two first priorities.  (While I suspect my colleagues might instead champion measurement, I’m hopeful that making more meaningful practice will drive better outcomes. Then, there’ll be a natural desire to check the impact.) When the meaningful focus is accomplished, trimming extraneous content becomes easier.

The goal is to hit the core eight values first, as these are the biggest gaps we see, and integrate many of the principles: performance focused, meaningful to learners, individualized challenges, engagement-driven, authentic contexts, realistic decisions, real-world consequences, and spaced practice.  With those, you’ve got a real start on making a difference.  And that’s what we’re about, eh?  We hope you’ll sign on!

Aligning with us

12 March 2014 by Clark Leave a Comment

The main complaint I think I have about the things L&D does isn’t so much that it’s still mired in the industrial age of plan, prepare, and execute, but that it’s just not aligned with how we think, learn, and perform, certainly not for information age organizations.  There are very interesting rethinks in all these areas, and our practices are not aligned.

So, for example, the evidence is that our thinking is not the formal logical thinking that underpins our assumptions of support.  Recent work paints a very different picture of how we think.  We abstract meaning but don’t handle concrete details well, have trouble doing complex thinking and focusing attention, and our thinking is very much influenced by context and the tools we use.

This suggests that we should be looking much more at contextual performance support and providing models, saving formal learning for cases when we really need a significant shift in our understanding and how that plays out in practice.

Similarly, we learn better when we’re emotionally engaged, when we’re equipped with explanatory and predictive models, and when we practice in rich contexts.    We learn better when our misunderstandings are understood, when our practice adjusts for how we are performing, and feedback is individual and richly tied to conceptual models.  We also learn better  together, and when our learning to learn skills are also well honed.

Consequently, our learning similarly needs support in attention, rich models, emotional engagement, and deeply contextualized practice with specific feedback.  Our learning isn’t a result of a knowledge dump and a test, and yet that’s most of what see.

And not only do we learn better together, we work better together.  The creative side of our work is enhanced significantly when we are paired with diverse others in a culture of support, and we can make experiments.  And it helps if we understand how our work contributes, and we’re empowered to pursue our goals.

This isn’t a hierarchical management model, it’s about leadership, and culture, and infrastructure.  We need bottom-up contributions and support, not top-down imposition of policies and rigid definitions.

Overall, the way organizations need to work requires aligning all the elements to work with us the way our minds operate.  If we want to optimize outcomes, we need to align both performance  and  innovation.  Shall we?

Exaggeration and Alignment

4 February 2014 by Clark Leave a Comment

In addition to my keynote and session at last week’s Immersive Learning University event, I was on a panel with Eric Bernstein, Andy Peterson, & Will Thalheimer. As we riffed about Immersive Learning, I chimed in with my usual claim about the value of exaggeration, and Will challenged me, which led to an interesting discussion and (in my mind) this resolution.

So, I talk about exaggeration as a great tool in learning design. That is, we too often are reigned in to the mundane, and I think whether it’s taking it a little bit more extreme or jumping off into a fantasy setting (which are similar, really), we bring the learning experience closer to the emotion of the performance environment (when it matters).

Will challenged me about the need for transfer, and that the closer the learning experience is to the performance environment, the better the transfer. Which has been demonstrated empirically. Eric (if memory serves) also raised the issue of alignment to the learning goals, and that you can’t overproduce if you lose sight of the original cognitive skills (we also talked about when such experiences matter, and I believe it’s when you need to develop cognitive skills).

And they’re both right, although I subsequently pointed out that when the transfer goal is farther, e.g. the specific context can vary substantially, exaggeration of the situation may facilitate transfer. Ideally, you would have practice across contexts spanning the application space, but that might not be feasible if we’re high up on the line going from training to education.

And of course, keeping the key decisions at the forefront is critical. The story setting can be altered around those decisions, but the key triggers for making those decisions and the consequences must map to reality, and the exaggeration has to be constrained to elements that aren’t core to the learning. Which should be minimized.

Which gets back to my point about the emotional side. We want to create a plausible setting, but one that’s also motivating. That happens by embedding the decisions in a setting that’s somewhat ‘larger than life’, where we’re emotionally engaged in ways consonant with the ones we will be when we’re performing.

Knowing what rules to break, and when, here comes down to knowing what is key to the learning and what is key to the engagement, and where they differ. Make sense?

A personal look at crowd sourcing

8 October 2013 by Clark 6 Comments

The last time I had a beard was right before college graduation. I was off in the wilderness, and when I came back my razor was busted.  So, I grew a beard that was largely red, and in terms of being well behaved, well, it made Gabby Hayes look well-groomed. So I’ve been clean shaven since (see to the right).

CQOfficialSmallestWell, that’s changed. To make a long story short, I had an extended period of time away from family and razor, and grew it out.  When I came back, the reviews went from mixed to positive, not a negative word. Now, of course, you seldom hear from those who  don’t like a look (wonder how many people do  not like Quinnovation as a company name), but the important people (my immediate family) either initially or grew to prefer the new look.  (Maybe the more of my face I cover, the better ;)

Well, this creates a conundrum, because I’ve plenty of promo photos out there for various speaking engagements that now are no longer appropriate.  It was time for a new official photo (it was anyways, this is close to a decade old, and I do  not want to be the guy who’s photo is decades out of date).

The official way to do this is to hire someone, but I perused the local options, and either they were sidelining portraits on top of weddings, babies, etc, or they used stock backgrounds.  The pre-beard shot above was taken by my friend and colleague Jay Cross, chose it out of several candidates, and liked the more natural setting. So I got my wife to take a bunch of shots, and we (with my daughter’s help) went through them. They were all flawed for various reasons (some problems she saw and I didn’t, and there begins the tale; it was a collaborative project and decision).  We tried again, and finally found two we liked. How to decide?

So I went out to a small group of colleagues who I could trust would give me straight feedback, and they reliably preferred one. This was a relief.  However, there was a problem: my face was kind of dark against the background.  And, lo, one of them stepped up and offered to work on the photo.

She kindly took the shadow off my face, and did another lightening up the whole picture. The former was better, but I was concerned that there wasn’t sufficient contrast, so she also created one that had the background muted.  Her contribution was so valuable.  Now I had two more to choose from: the more natural one or the one with the muted background.  How to answer this?

CQOfficialSmallestSo I went out to four of the groups I have or was going to talk for, and asked them which they would prefer for their brochures or websites. Of the 3 that responded, they all preferred the natural background (my preference).  I’d converged on a new headshot.

More importantly, I had avoided my usual blind decisions, and got contributions all along the way that made the outcome better.  Throwing out ego and being willing to ask for help isn’t my natural approach, as I hate to impose, but I know I don’t mind helping colleagues and friends, so I stepped out of my comfort zone and I’m so grateful they stepped up.

The take-home lesson for me is the power of communication and collaboration: crowd sourcing works.  You may not like the new look, but it’s where I’m at, and it’s a lot better picture than I’d had if I tried to do it alone.

Evidence-based Design

5 June 2013 by Clark 1 Comment

In my last post, I asserted that we need evidence-based design for what we do.  There are a number of sources for same. Of course, you could go do a Master’s or Ph.D. in cognition and learning, but there are shorter paths.

There are several good books out (and I believer that there is at least one more on the way) that summarize the implications of research design. Ruth Clark has been a co-author on a couple, eLearning and the Science of Instruction, and the subsequent Efficiency in Learning.  Julie Dirksen’s Design for How People Learn is another good one. Michael Allen’s work on design is also recommended, e.g. Guide to eLearning.

Will Thalheimer, Ruth, and Julie regularly write and talk about these things in other forums than books.  Go listen to them!  I try as well, though often filtered through games, mobile, or elsewhere.  There’re others, too.

A number of people run workshops on deeper design. I know I have one, and I’m sure others have them as well. Do try to make sure that it covers both cognitive and emotional elements, focusing on meaningful change.

There are gaps: there isn’t all the research we need, or at least not digested.  The role of emotional engagement isn’t as well fleshed out as we’d like, and some of the research is frankly focused on studies too small to give practical guidelines (c.f. the consternation on serious game design that surrounded a recent post).  Where we don’t have research, we have to make inferences from theoretical frameworks, but you should know those too.  It’s better than going on ‘intuition’ or folk science.

Still, there’s no excuse to do un-engaging, over-written, and under-practiced learning.  Better design doesn’t take longer (with the caveat that there’s some initial hiccup ’til we make the change).  We have the knowledge, and the tools aren’t the barrier.  Let’s do better, please!

Designing Higher Learning

29 April 2013 by Clark 6 Comments

I’ve been thinking a lot about the higher education situation, specifically for-profit universities. One of the things I see is that somehow no one’s really addressing the quality of the learning experience, and it seems like a huge blindspot.

I realize that in many cases they’re caught between a rock and a hard place. They want to keep costs down, and they’re heavily scrutinized.  Consequently, they worry very much about having the  right  content.  It’s vetted by Subject Matter Experts (SMEs), and has to be produced in a way that, increasingly, it can serve face to face (F2F) or online.  And I think there’s a big opportunity missed.  Even if they’re buying content from publishers, they are focused on content, not  experience.  Both for the learner, and developing learner’s transferable and long-term skills.

First, SMEs can’t really tell you what learners need to be able to do. One of the side-effects of expertise is that it gets compiled away, inaccessible to conscious access.  Either SMEs make up what they  think  they do (which has little correlation with reality) or they resort to what they had to learn. Neither’s a likely source to meaningful learning.

Even if you have an instructional designer in the equation, the likelihood that they’re knowledgeable enough and confident enough to work with SMEs to get the real outcomes/objectives is slim.  Then, they also have to get the engagement right.  Social engagement can go a good way to enriching this, but it has to be around meaningful tasks.

And, what with scrutiny, it takes a strong case to argue to the accrediting agencies that you’ve gone beyond what SMEs tell you to what’s really needed. It sounds good, but it’s a hard argument to an organization that’s been doing it in a particular way for a long time.

Yet, these institutions also struggle with retention of students.  The learners don’t find the experience relevant or engaging, and leave.  If you took the real activity, made it meaningful in the right way, learners would be both more engaged and have better outcomes, but it’s a hard story to comprehend, and perhaps harder yet to implement.

Yet I will maintain that it’s both doable, and necessary.  I think that the institution that grasps this, and focused on a killer learning experience, coupled with going the extra mile to learner success (analytics is showing to be a big help here), and developing them as learners (e.g, meta-learning skills) as well as performers, is going to have a defendable differentiator.

But then, I’m an optimist.

iPads do make sense for schools

26 February 2013 by Clark 3 Comments

Donald Clark (the UK one) generally writes great posts: insightful and irreverent, and consequently fun. I like that he is willing to counter the prevailing wisdom with good research. I hope to someday meet him. However, his recent post against iPads in the classroom seemed to me to miss a couple of points.  Not that I fully disagree with him, but that I think that some elaboration might shed some light.  Note: I’m starting by focusing on K-6, not middle school or higher ed. He does acknowledge the potential value for young kids, so we’re not quibbling too much, but I still want to make a few points.

He first claims that they don’t support writing.  Yes, that’s true, the touchscreen isn’t the same as a keyboard.  However, my colleague Scott Marvel has filmed lots of kids with iPads and he tells me they don’t have much trouble using the touchscreen (they’re not highly capable with regular keyboards at young ages), they use speech to text as well, and also take freehand notes too.  So writing isn’t horribly impeded on iPads for younger kids.  Further,  writing shouldn’t necessarily be done in the classroom anyway. Learning to type, and heavy writing should be done offline, and shared for feedback in class.  It’s a waste of valuable teacher time, when they could be facilitating meaningful engagement.

I also note that he says they don’t work for creative work, and that they should be creating, not consuming. I generally agree on the creation aspect (while noting that flipping the classroom and getting reading and tutorials done at home isn’t bad and the latter isn’t passive consumption), but note that he’s missed one of the big content creation aspects that smaller devices support: taking pictures and filming videos.  It may be that iPod Touches are even better for K-6, but running around and filming with a tablet (particularly an iPad mini, which may be optimal for K-6) is better than a laptop.  And I’ll bet that the video and photo editing tools on tablets are just the simple tools that kids really need; they just need basic capabilities.

I note that I didn’t buy my iPad for content consumption: when it was announced I wrote it off for just that reason. However, between the time it was announced and became available, I saw how I would use it to be more productive: creating not consuming.  And I bought one the first day it came out for that reason.

Let me also elaborate on the size point.  Elliot Soloway many years ago made the point that laptops were the wrong form-factor for young kids, and he started using Palm Pilots.  I think it’s still the case that a laptop isn’t right for kids, and that touch screens make much more sense than keyboards and touch pads or mice.  There are plenty of people noticing how 2 year olds are able to use iPads!

Donald also talks about coding, and it  is a shame that there isn’t a HyperCard equivalent for the iPad (though Infinite Canvas may be such, tho’ it’d need educational pricing).  However, something like Scratch for the iPad would be a real opportunity (precluded by Apple, unfortunately, I wonder if there’s an Android version).  And coding K-6 other than scratch doesn’t make a lot of sense.

He says that iPads are problems for teachers, and I’m somewhat sympathetic. However, too often I’ve seen instances where teachers weren’t properly prepared.  For instance, something like GoClass (caveat: partner), while still a bit instructivist, could scaffold teachers initially until they began to see the opportunities.  And there needs to be mobile management software to deal with the issues. However, I’m hard pressed to believe iPads are any  more fragile than laptops.

Now, for higher grades, I take the point.  My lad and lass both have MacBook Pros, though they each also have an iPod touch (lad’s is my old iPhone without a sim card) that they use.  Note that they do not take the laptops to school in most cases.  I think that a nice augment for mobile work, getting out of the classroom (please!) is much better facilitated with a tablet or pocketable (smartphone/PDA) than a laptop.  And even for collaborative group work, sharing a tablet is better than hovering around a laptop.  If necessary, they could be using a bluetooth keyboard when needed.  So while I know this is hard to justify on a cost basis, I’d probably argue for an iPad or pocketable for class, and a desktop or laptop for home.

Less related, he makes the side claim that employees don’t use iPads. I’m amazed at the number that turn up at workplace learning conferences, and in meetings.  They seem pretty ubiquitous, so I don’t buy this claim.  Yes, they may be older, and some folks are using netbooks or MacBook Airs, but I see plenty of folks with iPads equipped with keyboard cases. I keep a bluetooth keyboard for when I’m cranking (e.g. writing on an airplane), but frankly just for quick notes the touchscreen keyboard works good enough for meetings, and that ‘all day’ battery really makes a difference.

And I’ll add on one other benefit for mobile devices: the ability to do contextual work. These devices can be context aware, and do things because of where you are.  This is yet to be really capitalized on, but provides a real opportunity.

I think tablets are only going to get more capable, and already make more sense in the classroom than laptops.  Teachers should be seeing how to use them, even at higher levels, and save the high-powered writing and editing out of the classroom.  Laptops make sense for learners, but not in the classroom. In the classroom, smaller and more versatile devices make more sense.

Transcending Experience Design

25 September 2012 by Clark 7 Comments

Last week’s #lrnchat touched on an important topic, experience design. I’ve talked about this before, but it’s worth taking several different cuts through it.  The one I want to pursue here is the notion of transformative experience design.

A number of years ago, now, Pine & Gilmore released a book talking about an Experience Economy.  In it, they posited that we’d gone from the agricultural economy, through a product and service economy, to what they termed an ‘experience economy’: where people paid for quality experiences. You can see this in themed cruises & restaurants, Apple’s product strategy, Disney, etc.  I think it’s a compelling argument, but what really struck me was their next step. They argued that what was due next was a ‘transformation economy’, where people paid for experiences that change them (in ways that they desire or value).

And I argue that that’s what my book  Engaging Learning was all about, how to create serious games, which really are experiences with an end in sight. The point here is not to tout the book, but instead to tout that a meld of experience design and learning design, learning experience design, is the path to this end.

There are things about experience design that instructional design largely ignores: emotion, multiple senses, extended engagement.  While I feel that not enough has been written systematically about experience design (interface design yes, but not the total cross-media picture, e.g. Disney’s Imagineering), their intuitive approaches acknowledge recognizing the ebb and flow of emotions – motivation, anxiety – and beliefs about one’s role (epistemology, there I said it).

On the other hand, learning design is (properly done) grounded in cognitive science, with empirical results, but is incomplete in breadth.  We know what we do, but our view is so  limited!

Together, the whole is greater than the sum of the parts.  It’s about thinking beyond content, it’s about contextualizing, designing to “bewitch the mind and ensnare the senses”.  Really, it’s about creating a magic experience that transcends content and truly is transformative.  Are you ready to take that next step?

Learning Design isn’t for the wimpy

24 September 2012 by Clark 4 Comments

I’ve had my head down on a major project, a bunch of upcoming speaking engagements, some writing I’ve agreed to do, and…(hence the relative paucity of blog posts).  That project, however, has been interesting for a variety of reasons, and one really is worth sharing: ID isn’t easy.  We’ve been given some content, and it’s not just about being good little IDs and taking what they give us and designing instruction from it.  We could do it, but it would be a disaster (in this case, that’s what we’re working from, a too-rote too-knowledge-dump course).  And it’s too often what I’ve seen done, and it’s wrong.

SMEs don’t know how they do what they do.  Part of the process of becoming expert is compiling away the underlying thinking that goes on, so it moves from conscious to subconscious.  So when the time comes to work with SMEs about what’s needed, they a) make up stories about what they do, or b) resort to what they’ve learned (e.g. knowledge). It’s up to the ID to push back and unpack the models that guide performance.  Yet that’s hard, particularly when they’re not domain experts, and SMEs have issues.

It takes a fair bit of common sense (remarkable by how uncommon it is), and willingness to continually reframe what the expert says and twist it until it’s focused on how they make decisions. There’re formal processes call Cognitive Task Analysis when you need them, but a ‘discount CTA’ approach (analogous to Nielsen’s ‘discount usability‘) would be appropriate in many cases.Such an approach includes getting some really good examples of both successes and failures of the task under consideration, and working hard to extract the principles that guide success.  But SMEs can’t be order takers; they have to be willing to fight to understand what decisions do learners need to make that they can’t make now, and how to make those decisions.

It really helps to either have a deep background in the field, or a broad background.  You can get the former by teaching ID to  a SME, or having an ID work in a particular field for a long time.  The latter works if you’re more in the ‘gun for hire’ mode. You then need, however, a broad knowledge that you can draw upon to make some reasonable inferences. That’s what I typically do, as my deep expertise is in learning design, but fortunately I’m eternally curious (used to lie on the floor with a volume of the World Book spread out in front of me). Model-based and systems thinking help immensely.

You really have to work hard, use your brain, draw upon real world knowledge  and  go to the mat with the material.  If you’re not willing to do this, you’re not cut out to be a learning designer. There’s much more, understanding the way we learn, experience design, and more, but this is part of the full picture.

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