Andy McAfee gave us a lively and informative presentation on his view of Enterprise 2.0. Punctuated by insightful examples, he defined Enterprise 2.0 as “”use of emergent social software platforms by organizations in pursuit of their goals”, and characterized it more simply as ‘bringing web energy into organizations’.
Along the way, he emphasized points about emergent behavior, inherent altruism, emergent process, developing innovation, the intelligence of crowds, and real business benefits. A 20% improvement in innovation was one concrete result. He also warned us of the ways to snatch victory from the jaws of defeat.
BTW, Cammy Bean’s has posted a prose recitation of the talk. With no further ado:
Interesting.
Does the diagram work as a useful way of encapsulating the talk for someone who was there? Because, speaking as someone who wasn’t, I find it almost entirely content-free. Just kind of a collection of buzz-phrases in thought bubbles, more or less randomly connected.
I’m not trying to criticise his talk – which obviously I didn’t hear – or his points – which I still have no idea about – but the diagram as a method of conveying information is a total failure to this sample size of one. Possibly more useful as a refresher mechanism for people who got the talk in its original form?
Rob, I found your comment thought-provoking enough that I actually wrote a post responding. Thanks for the comments!