Last summer (at the eLearning Guild’s ID conference), I heard Will Thalheimer talk about two different types of learning objectives. One is the familiar, Mager-style objectives we, as designers, use to guide the development of learning. The other, Will opined, is the objective you present for the learner. He articulated a thought that seemed obvious to me, but fortunately he’s got the data to back it up.
I say fortunately because it’s apparently not obvious to everyone that the objectives in the elearnign experience should be written for the learner! I continue to see objectives that as a learner, would immediately make my eyes glaze over and essentially diminish if not completely eradicate any benefit of the subsequent experience.
So, please, take a look at the objectives, rewrite them so that the learner ‘gets’ why they should care, and make sure you use language appropriate to the learner, not to the marketer or whoever else mires these in ‘bizbuzz’.