Brent Schenkler points out this connection: using web 2.0 tracking software to find out who’s commenting to whom. It’s about a company with a technology that lets you track who’s talking about what and identify the top talkers (for marketing purposes; presumably to know who to seed with information/product). Brent’s interesting point is that such technology could be used internally to track who’s talking about what within the company, and it’s a great idea. He’s talking about measuring learning outcomes but I see it more as a knowledge management tool to see who knows what.
The problem I see is that the technology first requires you to identify a topic that you want to track. Of course, you could put in a series of words or phrases of interest to the company, but how do you find what’s emergent and new in the conversations? There are KM tools that check your email to see what you know (and with ways to avoid the obvious concern about having your email checked), but your blog posts and comments, wiki edits, etc are another way to look at what you talk about (and, presumably, know).
So, a very interesting and eye-opening perspective on how we might look for who really knows what.