I’ve had my head down on a couple of projects, but I can now announce one of them: the eLearning Guild’s Mobile Learning Research Report is now available. This is a timely release to help set the context for their upcoming mLearnCon mlearning conference. (And, yes, I’m speaking, running a pre-conference workshop, all the usual. :)
In it, I review the latest trends in the mobile market, and then synthesize the results of the Guild’s member surveys. Here’s the marketing blurb:
Mobile learning is not just a fad. It is instead a transformative opportunity both for learning, and the learning organization. Mobile learning means both augmenting formal learning, and moving to performance support, informal, and social learning as well. If you have not yet done so, it is now both possible and desirable to put in place a mobile experiment to create an mLearning strategy articulated with the overall learning, performance, and technology strategy.
The actual implementation of mLearning is growing faster in some capabilities than others. According to eLearning Guild research data collected from thousands of members worldwide, the use of mLearning for social networking and communication is more prevalent than it is for the development of custom applications, with 38.1% of organizations either implementing, designing, or building the business case for social networking and only 25.7% for custom application development. Of those who have conducted an mLearning implementation, 50% are seeing positive returns.
In this report, author Clark Quinn begins his examination of mobile learning by establishing a foundation with some context and a discussion of devices and major categories of application. Clark then analyzes eLearning Guild research data about how people are currently using mobile, and discusses implementation issues, before taking a look to the future.
The report is free for all paid members of the eLearning Guild, with plenty of other benefits. Check it out.