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Make it Meaningful: Process

4 February 2021 by Clark Leave a Comment

In this fourth, and final, post about making it meaningful, I talk about process. You need to systematically acquire the necessary additional information to make learning experiences work. And, of course, to then use them. All explored more in the workshop.

And, as always, the text.


This is the fourth (and final) post about how to ‘make it meaningful‘. I‘ve talked about the key principle, some of the tips and tricks, explored how to tweak some of the elements, and here I want to talk a bit about the necessary process in creating experiences that matter. Here, I‘ll talk about analysis, brainstorming, and tuning.

In most respects, when we do analysis, we‘re largely focusing on the necessary cognitive elements. That is, what the learner needs to do, what the learner already knows. And the associated models, and examples. If we‘re really being good, we collect misconceptions as well. However, we need to go further for experience design. Yet, we have an advantage.

Usually, we see subject matter experts as ‘the enemy‘. They can be hard to get sufficient time with, they can be somewhat condescending, and they too often focus on knowledge. But for our purposes, they have an important advantage: they‘ve found this stuff (whatever it is) fascinating enough to spend the necessary time to become an expert in it!   That‘s valuable, because it gives us a handle on intrinsic interest.

If we can find what makes a domain interesting to one person, we can tap into that. We should be making it manifest in the learning experience. Then, if it‘s not of interest to the learner, maybe they‘re not the right person for this topic. If it‘s generic enough, the problem may be on our side!

We also want to find out what interests our learners. This forms the basis upon which we build worlds in which our stories occur. We want to wrap interesting contexts around the goals we‘re giving learners, but we can‘t do that without knowing what‘s ‘interesting‘!

Once we‘ve gathered the necessary information, then we need to start mapping out the elements of learning. And we should start with practice. There‘s the necessity of being creative around the design process. And this is where what‘s known about creativity matters.

I‘ve written before about brainstorming, and in brief, there are things that work and things that don‘t. We want to diverge and converge, exploring ideas broadly before evaluating them. And we need individuals to think on their own before sharing those ideas.  

Note that while we might have to do it alone, the best outcomes will come with a diverse team sharing the goal of creating a great learning experience. I‘d even suggest that teams where mostly you work alone carrying a design forward make a habit of connecting at certain points in the design process, and particularly at the space of getting creative around practice and the overall story settings.

Of course, that doesn‘t mean what you come up with will be right. Tuning should be built into your process. That is, prototyping, testing, and refining should be expected. Humans are a funny lot, and recognizing that our expectations and what actually happens won‘t necessarily converge.  

And you want to use the lowest fidelity prototype you can. You want to minimize investment in making ideas concrete early on, so that you‘ve less sunk costs to fret over. Look to be agile early one, trying things out and iteratively refining rather than coming up with an overarching plan and then implementing the whole thing.  

There‘s more, of course, but these are some of the areas where we need to modify what we do. There‘s more detail to this, of course, and if you‘re interested in the more, I‘ll encourage you to sign up for the workshop. This is the topic of the fourth and final week!   Of course, it‘s a full workshop, so in addition to the content, we‘ll have live sessions to workshop some ideas and discuss what we‘ve done, and assignments with personal feedback.   Hope to see you there!


All posts in the Make It Meaningful series:

First: Hook

Second: Tips’n’Tricks

Third: Elements

Four Process

Make it Meaningful: Elements

3 February 2021 by Clark Leave a Comment

This is the third of four posts about making learning meaningful. Here, I talk about the implications for some key learning elements.

And, as always, the text.


This is the third post about how to ‘make it meaningful‘. I talked about tricks and tips in the previous one, and here I want to talk about the implications for elements in creating experiences that matter. Here, I‘ll talk about Introductions, Examples, Practice, and Closings.

The introduction first, of course, hooks them in as we talked about in the first post. That might even happen before the learning experience introduction, though you will want to reiterate the WIIFM.   I like to use what I call a ‘motivating‘ example, that shows the consequences from having (or not) the skill(s) addressed. It‘s not a reference example that shows the whole process, but instead just makes clear the outcomes of this in a way the learner ‘gets‘.  

In addition to the cognitive necessity of reactivating relevant knowledge (which can be done in an engaging way), we want to also set appropriate expectations about the coming experience. A mismatch can undermine learner motivation. So, if there are things that they won‘t expect (unless that‘s deliberate), ensure that they have fair understandings.  

We also want to ensure that they understand what the outcomes will be. This does not mean sharing our design objectives, but instead the objectives that they care about. Rewrite them as (again) the WIIFM that they‘ll get out of it. The point being that basically we‘re opening the emotional as well as the cognitive story.

Examples are modeling the application of the model (which I‘m not covering here) to a context. These are important to help the learner understand how the skill gets applied to particular situations. From a cognitive standpoint, there are a number of elements such as showing the thinking and covering an appropriate suite of contexts. From an engagement perspective, however, these should be engaging stories (see the previous post). There should be a challenge, and the struggle of solving, and finally an outcome (including bad ones).  

The spread across contexts necessity plays out in practice, too. And, so too, does story. From an engagement perspective, as we discussed last week, we need appropriate challenge, and a settings that‘s both appealing to the learner and relevant to the goal. This is the biggest point at which creativity comes into play. Getting this right is key.

And, just as we opened the emotional experience with the introduction, we need to close it too. In addition to the usual ‘further directions‘ and re-contextualization of what they‘ve learned, we have some engagement aspects. We should acknowledge the learner‘s effort and accomplishments, and signify their transition to a new state of being. This could include connecting them to their new community of practice.

There‘s more, and this order is not the one you‘d use in design, but these are the critical elements. There‘re more details to this, of course And, if you‘re interested in the more, I‘ll encourage you to sign up for the workshop. This is the topic of the third week!   Of course, it‘s a full workshop, so in addition to the content, we‘ll have live sessions to workshop some ideas and discuss what we‘ve done, and assignments with personal feedback.   Hope to see you there! More in my next post.


All posts in the Make It Meaningful series:

First: Hook

Second: Tips’n’Tricks

Third: Elements

Four Process

Make it Meaningful: Tips ‘n’ Tricks

2 February 2021 by Clark Leave a Comment

This is the second of four posts where I’m talking about the next step beyond trivial engagement. Here I talk about some tips ‘n’ tricks that help us take our learning designs deeper in meaning.

And, as always, the text.


This is the second post about how to ‘make it meaningful‘. I talked about some tricks to maintain engagement in the previous one, and here I want to talk about what this means for the elements of learning. Here, I‘ll talk about story, challenge, exaggeration, and humor.  

First, a good experience has the characteristics of a lived story. To me, there are three major components: goal, role, and world. The goal is what the learner needs to achieve. (We choose this so that the learner won‘t achieve it unless or until they understand the necessary elements.) The role is the character that the learner is playing in trying to achieve this goal. They should be aligned. And the world is the context in which this is happening. The fantasy wrapping. Again, alignment.

The challenge to actually achieving the goal is important as well. This is what leads to learning and engagement. The alignment between Csikszentmihalyi‘s Flow and Vygotsky‘s Zone of Proximal Development lets us know that there‘re two extremes: ‘so difficult as to be frustrating‘ and ‘so easy as to be boring‘. In between is where learning, and engagement, happen. This increases as the learner‘s abilities do.

Another element to keep things from being boring is some exaggeration. That is, most of life is mundane, but our work is challenging. In the learning experience, however, what would seem challenging at work seems mundane because there is nothing really at stake.  

Thus, we can exaggerate: let‘s not work on just a patient, but the rebel leader‘s daughter, or not just a business deal, but the one that will save the company!   And, typically, we keep this down to about one level above real life, to not violate the willingness to suspend disbelief.

Finally, we can talk about humor. It‘s challenging to do, as it can be culturally specific, but appropriately applied humor can build trust and safety, and support greater exploration. And, if we realize business is a culture, we find some universals we can leverage. Timing matters, too, not just in the ‘letting a joke land‘ sense, but where and when humor‘s appropriate.  

There‘s more, but these tips ‘n’ tricks are typically missed opportunities. There‘re more details to this, of course. And, if you‘re interested in the more, I‘ll encourage you to sign up for the workshop. This is the topic of the second week!   Of course, it‘s a full workshop, so in addition to the content, we‘ll have live sessions to workshop some ideas and discuss what we‘ve done, and assignments with personal feedback.   Hope to see you there! More in my next post.


All posts in the Make It Meaningful series:

First: Hook

Second: Tips’n’Tricks

Third: Elements

Four Process

Make it Meaningful: Hook

1 February 2021 by Clark Leave a Comment

I believe that in addition to learning science, the other key element of Learning Experience Design is engagement. More than the trivial tarting-up, however, trying to make it meaningful. I’ve put together four posts covering some of the key elements, and this is the first. I’m talking about setting the ‘hook’ (and, really, the key element).

And, as always, the text.


In anticipation of my upcoming ‘Make it Meaningful‘ workshop through the Learning Development Accelerator, I wanted to provide an overview of the topic. I think it‘s important to share some of the elements that are on tap. There‘re four parts: 1. The Hook, 2. Elaborations, 3. Elements, and 4. Process.  

Today, I want to talk about the core principle that makes it work. To do so, I want to start with the structure that I suggest is at core what you need to initially hook folks. And that takes 3 separate elements that the learner needs to ‘get‘:

  1. You know, I do need this
  2. And, I don‘t already know it
  3. And, this experience will change that

That‘s it. I‘ll posit that if you can achieve this, you‘ll have a learner willing to start the learning experience. And, as a concomitant claim, that we can do this. Let me elaborate.

I think that we can get people to recognize that they need it. It‘s actually an implication from Deci & Ryan‘s Self-Determination Theory that Matt Richter of the Thiagi group helped me understand. I claim that we need learners to see the WIIFM, the What‘s In It For Me. And I‘ll suggest this comes from consequences, either the positive consequences of knowing it, or the negative ones of not knowing it. It‘s not as good, perhaps, as true intrinsic motivation, but it‘s good enough, and more reliable.

Then, you can‘t have them thinking they already know it. In general, that might not be a problem, but in certain circumstances it can be. For instance, in a truck-selling situation, the sales folks believed they already knew how. We had to make it very clear that they didn‘t before they were willing to engage. And, once they were aware, they were quite competitive in trying to rectify the situation.

Finally, learners have to believe that what you‘re doing will effectively accomplish this (in a reasonable fashion). And this may be particularly problematic, if they‘ve previously experienced engaging but not effective, or even worse, boring content.   You may have to do some extra work to convince them that you‘ve really changed!

Once you‘ve got your learners hooked, you‘ll have to deliver, but if you don‘t hook ‘em up front, it‘ll be of no avail. To paraphrase, you may be able to bring a learner to learning, but you can‘t make ‘em think. We‘ll talk about this in the next segment.  

So, get the WIIFM, and help them see that they need it. There‘re more details to this, of course. And, if you‘re interested in the more, I‘ll encourage you to sign up for the workshop. This is the topic of the first week!   Of course, it‘s a full workshop, so in addition to the content, we‘ll have live sessions to workshop some ideas and discuss what we‘ve done, and assignments with personal feedback.   Hope to see you there! More in my next post.


All posts in the Make It Meaningful series:

First: Hook

Second: Tips’n’Tricks

Third: Elements

Four Process

Buzzwords and Branding

26 January 2021 by Clark Leave a Comment

I was reflecting on a few things on terminology, buzzwords and branding in particular. And, as usual, learning out loud, here are my reflections.


The script:

So I’ve been known to take a bit of a blade to buzzwords (c.f. microlearning). And, I reckon there’s a distinction between vocabulary and hype. Further, I get the need for branding (and have been slack on my own part).  So, here I talk about buzzwords and branding.

First, vocabulary is important. I’m a stickler (I’m sure some would say pedantic ;) about conceptual clarity. We need to have clear language to distinguish between different concepts. (You shouldn’t say ‘cat’ when you mean ‘dog’, someone’s likely to get a wee bit confused!)

And, to be clear, there’s internal and external vocabulary. For instance, other people don’t really care about objectives, they just want outcomes. This internal vocabulary can be shortcuts, and help us minimize what we need to say to still communicate. Brevity is the soul of wit, after all.

And then there’s hype. The distinction, I reckon, is when we start tossing in buzzwords that are new, drawn from elsewhere, and promise great things. Adaptive and neuro- are two examples of buzzphrases that are open to interpretation but sound intriguing. Yet they require careful examination.

Then, there’s branding. You attach a label to something to identify it specifically. Harold Jarche’s Personal Knowledge Mastery (PKM), for instance, is a brand for a framework. So, too, would be Michael Allen’s SAM (Successive Approximation Model) and CCAF (Context-Challenge-Activity-Feedback). They’re ways to package up good ideas. And of course, t0 take ownership.

This latter step, I confess, I’ve failed on. The alignment in Engaging Learning and the different categories of mobile are two places I dropped the ball. I recently tried a brief attempt to remedy another, when I released the Performance Ecosystem Maturity Model.

I  do have the 4C’s of Mobile, but while that turns out to be useful, it’s not the most important characterization. In a conversation with someone the other day, he asked what I called the mobile framework I mentioned and he found useful. And I didn’t have an answer. I’ve talked about it before, but I didn’t label it. And yet it’s kind of the most important way to look at mobile! I use it as the organizing framework when I talk about mobile (really, the performance ecosystem):

  • Augmenting formal learning
  • Performance support (mobile’s natural niche)
  • Social (more the informal)
  • Contextual (mobile’s unique opportunity)

I wasn’t sure what to brand this, so for the moment it’s the Four Modes of mLearning (4M? 4MM?).

And for games, that alignment I mentioned I briefly termed the EEA: Effectiveness-Engagement Alignment. The point is that the elements that lead to effective education practice, and the ones that lead to engaging experiences, have a perfect alignment. It’s been a good basis for design for me. But, again, that labeling came more than a decade after the book first came out.

Ok, so I was counting on the ‘Quinnovation’ branding. And that’s worked, but it’s not quite enough to hang products on. So…I’m working on it. (And it may be that having ‘Learnlets’ separate from Quinnovation is another self-inflicted impediment!)

Still, I think it’s important to distinguish between buzzwords and branding. And they shouldn’t be the same (trademarking ‘microlearning’, anyone ;). Again, vocabulary is important, for clarity, not hype. And branding is good for attribution. But they’re not the same thing. Those are my thoughts, what are yours?

Update on my webinars

19 January 2021 by Clark Leave a Comment

I know, I know, I’ve been doing a lot of updates: books, workshops, and now webinars. I promise I’ll get back to my regular posting on learning things, but the benefit of these, unlike books or courses, is that they’re free. And several are coming up! So I thought I’d at least let you have a chance. So, here’s an update on my webinars.

First, I’ll be talking for eLearning Learning on the 27th of January at 11AM PT (2PM ET). They were interested in discussing about the impact on Covid, and of course I’m taking it in an aspirational direction. I’m presenting about how we’re not well aligned with how we think, work, and learn, and what that looks like in general, and in particular online.

Then, I’m doing a ‘make it meaningful’ presentation for iSpring on 25 Feb at 9AM PT (noon ET). The coordinates to sign up are here.   It aligns with their theme and I’ll get into some top-level issues.

Then, on 18 March, at 10AM, I’ll talk with Barbara Covarrubias Venegas on facilitating innovation. Since here topic is on virtual space, I suspect we’ll focus there. It’s a LinkedIn Live event, you can see it as one of her list of interviews.

Finally, at 10 AM PT (1PM ET) on Thursday the 13th (not Friday), I’ll be talking learning science for ATD.  That, as yet, doesn’t have a page AFAIK. More info as it emerges.

(BTW, there’s a recording of my webinar last week on learning science.)

This actually presents a pretty fair coverage of my areas of focus, so if any one (or more) is of interest, here’s a chance to see my thoughts. My general focus, as I like to quip, is on those things L&D isn’t doing, and what they’re doing badly. Which is most everything! 😁  I’m sure more webinars will eventuate, but that’s it for now. So there you go, an update on my webinars. Hope to see you there!

Update on my workshops

13 January 2021 by Clark Leave a Comment

Just as I did an update on my books, it’s time to also let you know about some workshop opportunities. Together, I think they create a coherent whole. They’re scattered around a bit, so here I lay out how they fit together, how they’re run, what they cover, and how you can find them. They’re not free, but they’re reasonably priced, with reputable organizations. So here’s an update on my workshops.

First, they’re three pieces of the picture. I talk about two things, generally. It comes from my cheeky quip that L&D isn’t doing near what it could and should, and what it  is doing, it’s doing badly. So, that first part is about the larger performance ecosystem, and the second part is about learning experience design (LXD). And, that latter part actually pulls apart into two pieces.

I see LXD as the elegant integration of learning science with engagement. Thus, you need to understand learning science (and the associated elements). Then, you  also  need to understand what makes an engaging experience. So, two workshops address each of these.

The learning science workshop is being run under the auspices of HR.com (brokered through the Allen Academy). It’s under their professional education series, called Effective Learning Strategies. It’s a five week course (with a delayed sixth week). There are readings, a weekly session, and assignments. You can earn a certificate. In it I cover the basics of cognitive science, the learning outcomes, social/cultural/emotional elements, and the implications for design. It’s just what you need to know, and very much aligned with my forthcoming book!

The second part of the story is about the engagement side. While I’ve tried to boil down learning science into the necessary core, there are other resources. This isn’t well covered. And note, I’m  not talking about tarted-up drill-and-kill, gamification, ‘click to see more’, etc. Instead, I’m going deep into building, and maintaining: motivation, reducing anxiety, and more. Formally, it’s the Make It Meaningful workshop. This is a four week course, with videos to present the information, then live sessions to practice application, and takeaway assignments from the Learning Development Accelerator. It’s based upon the learnings from my book on designing learning games,  Engaging Learning,  but I’ve spent months this past summer making it more general, going deeper, validating the newest information, and making it accessible and comprehensible.

The final story is the performance ecosystem workshop. In what may seem a silly approach, it manifests as a course on mobile! However, once you recognize that mobile is about pretty much everything but courses (and can do contextual, which is an important new direction). It makes sense. When I was writing the mobile book, the intent was that it be a stealth approach to shift the L&D mindset away from just courses. Which, of course, was made more clear with my Revolutionize L&D book. So I hope you can see that this course, too, has a solid foundation. It’s about courses, performance support, informal and social learning, contextual opportunities, and strategy, in six weeks of online sessions, with a tiny bit of reading, and interim assignments. It’s by the Allen Academy directly.

Together, I think these three workshops provide the knowledge foundations you need to run a L&D operation. Two talk about what makes courses that are optimally engaging and effective, and one looks at the rest of the picture. Evidence suggests there’s a need. And I’ve worked hard to ensure that they’ve got the right stuff. So that’s an update on my workshops. I welcome your thoughts and feedback.  (And, yes, I’d like to pull them all together in one place, but I haven’t found a platform I like yet; stay tuned!)

 

Habits and variety

6 January 2021 by Clark Leave a Comment

Having heard it’s good for maintaining cognitive ability, I like to vary things. And, to keep doing things right, I like habits. Are these mutually exclusive? Maybe, but here’re some thoughts on habits and variety.

It’s been touted that a great way to fend off the diminishment of cognitive capability is to do things differently. So, for instance, turning off the hall light before going down the hall on your way to bed. That is, finding your way in the dark. And, in general, trying things different ways. The notion is, this continual active cognitive challenge keeps your thinking ability from decaying. And that’s a good thing.

On the other hand, habits are helpful. For instance, having a regular approach to brushing your teeth. If you’ve established a good approach regularly, muscle memory can carry you through a late bedtime. And, in general, habits can help us make sure we do certain things that are good for us.

Is there a reconciliation? Here’s my just brainstorming, but I think that  when you have a good awareness of the habit, varying it is a good procedure. You’re actively problem-solving, versus throwing yourself off balance at a bad time. So, taking on a challenge clear-headedly is good.

Now, we know that, for instance, training for emergencies and unexpected situations leads to better learning. That’s why varying practice is helpful. So wouldn’t unexpected challenges be even better? Probably, but I reckon we get enough of these in life anyway!  That time you find out that you’re out of tea unexpectedly. Or when your car won’t start. Then we have challenges. And despite our best habits, the world seems to find ways to thwart our plans.

Now, changing bad habits to good ones is even harder. And then there’s the difference between habits and ritual. But those’er topics for another time.

So there are my thoughts on habits and variety. Do it, when you can devote enough cognitive resources to still be successful. That’s my approach, at least. There’s enough randomness in my life otherwise!

(And, yes, I’m not filming this one. Got to it too late! The world, thwarting my plans…)

Updates on my books

1 January 2021 by Clark Leave a Comment

At this calendar inflection, it’s interesting to note how time flies. I was somewhat amazed to find out that my first three books were already out of print! And there are two reasons to keep them out there. For one, because there’s still some interest (I get pinged occasionally). Two, I wrote them based on principles of how our brains work, to be technology-independent (e.g. mobile still is changing so  fast). So I reckon they’re still relevant. (A review of one I came across said just that.) As a consequence, I sought the return of the rights. Here’re updates on my books.

You could get two of the expired books as ebooks, but now Amazon also has a paperback option. I’ve been able to put all three up as both! The covers have changed, of course, since I don’t know as to rights for the images used. And, I’ve priced them way down (Happy New Year! :)  Anyways, here’re links (they literally came through over the past couple of days) that take you to both options:

The Mobile Academy: mLearning for Higher Education

Designing mLearning: Tapping into the Mobile Revolution for Organizational Performance

Engaging Learning: Designing e-Learning Simulation Games

Of course, two of my books aren’t yet out of print. You can still get them both:

Millennials, Goldfish, and other Training Misconceptions: Debunking Learning Myths & Superstitions

Revolutionize Learning & Development: Performance and Innovation Strategy for the Information Age

And my forthcoming one is now available for pre-order!

Learning Science for Instructional Designers: From Cognition to Application

So those are the updates on my books.

For the record, these are all Amazon Associate links, for which I get a cut: support your friendly and helpful consultant!

Separate content from description

29 December 2020 by Clark 3 Comments

Once again facing folks who aren’t using styles, I was triggered to think more deeply about the underlying principle. That is, to separate content from description. It’s a step forward in what we can do with systems to bring about a more powerful human-aligned system.

And, as always, here’s the text, in case you (like me) prefer to read ;).


I‘ve ranted before about styles, but I want to make a slightly different pitch today. It‘s not just about styles, it‘s about the thinking behind it. The point is to separate content from description.

So, the point about styles is that they‘re a definition of formatting. You have elements of documents like headings at various levels, and body text, and special paragraphs like quotes, and so on. Then you have features, like font size, bolding and italics, color, etc. And what you see, too often, is people hand-formatting documents, choosing to do headers by increasing the font size, bolding, etc. And, importantly, having to go through and change them all manually if there‘s a desire for a change in look.  

The point of styles is instead merely to say this is a heading 1, this is a figure, this is a caption, and so on. Then, you separately say: heading 1s will be font size 16 bold and left-justified. Figures and captions will be centered, in font size 12. And so on. Then, should someone want to change how the document‘s formatted, you just change the definition of heading 1, and all the heading ones change.  

It goes further. You can define that all heading ones have a page break before (e.g. a new chapter in a book). And you can define new styles, like for a callout box (e.g. colored background), etc. You can have different heading ones for a book than for a white paper. And some styles can be based on others. So your headings can use the same font as your body text, and if you want it all to change, you change the source and the rest will change.  

Which is wonderful for writing, but the concept behind this is what‘s really important to get your head around. That is, separating out role from description. That‘s what‘s led me to be keen on content systems. The notion of pulling up content by description instead of hardwiring together content into an experience is the dream.  

It‘s all about beginning to use semantics, that is the meaning of things, as a manipulable tool. Many years ago, I led a project creating an adaptive learning system. We were going to have content objects defined by topic, and learning role, and tagged in terms of media, difficulty, and more. So you could   say: “pull a video on an example of diversity set in a sales office”. Our goal, with a suite of rules about what when to move up or back in difficulty, was to specify what learning content the learner should see next, etc.  

This is how adaptive platforms work. When Amazon or Netflix make a recommendation for you, there‘s not someone watching your behavior, instead it‘s a set of rules matching your particular actions to content recommendations. If you‘ve ordered a lot of British mysteries, and you haven‘t seen a particular series that lots of other people like, it‘ll be likely to be offered to you.  

This is the opportunity of the future. We can start doing this with learning (and coaching)!   We can start pulling together your learning goals, job role, current progress, current location (in time and space), etc, and offer you particular things that are appropriate for you. And, like our learning system, it might be recommendations of content, but you can choose others, or ignore, or…As Wayne Hodgins used to say, present the ‘right stuff‘: the right content to the right person at the right time in the right way….

The point being, just like styles, if we stop hardwiring things together, hand-formatting learning experiences, we can start offering personalized and even adaptive learning. Yes, there are technical backend issues, and more rigor in development, but this is the direction we can, and should, go. At least, that‘s my proposal, what say you?

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