At a private event, I had a chance to hear Kaihan Krippendorff talk about thinking differently about innovation. He used an 8P’s model as a framework to illustrate how to think differently.
He started by pointing out that the myth of entrepreneurial innovation is overblown, and that innovation comes from moving outside ‘business as usual’.
In an engaging way, he used several examples for each of the Ps to show how companies succeeded by rethinking around this element (speaking too fast to capture them!).


One of the ongoing barriers, however, was the rolling. Really, you want to dip the tortillas in the sauce before you roll them. Diana Kennedy (early source for Comida Mexicana) says you’re supposed to dip them in sauce and then in hot oil, but it’s too messy and even more work. It really slows things down. The question was, is it necessary? Diana Kennedy had also talked about some versions used stacked tortillas, and I finally decided to try it out. I made a batch where I placed the tortillas as a layer, then layered the other ingredients (onions, meat, cheese, and napping with some of the sauce). (Put some sauce in the bottom to keep the tortillas from sticking.) I broke up the tortillas in a way that made it easy to cover. The kids complained about them not being rolled, but I loved how much faster and easier it was. And they tasted just fine. I was sold.