Jane McGonigal spoke on games to change the world at the Stevenson School in Pebble Beach.
At the Edge of India
A few months back, courtesy of my colleague Jay Cross, I got into discussions about the EdgeX conference, scheduled for March 12-14 in New Delhi. Titled the “Disruptive Educational Research Conference”, it certainly has intriguing aspects.
I was asked to talk about games, the topic of my first book. Owing to unfortunate circumstances (my friend and co-speaker on games had to change plans), it looks like I’ll also be talking about mobile (books two and three) which is exciting despite the circumstances.
However, what’s really exciting is the lineup of other people speaking. I’ve been a fan of George Siemens and Stephen Downes for years, and an eager but less focused follower of Dave Cormier and Alex Couros. And I’ve only met Stephen once, and am eager to meet the rest. I don’t really know the other speakers, but their positions and descriptions suggest that this is going to be a great event. Meeting new and interesting people is one of the reasons to go to a conference in the first place! And, of course, Jay will be there too.
I’ve been to India before, as one of my partners has it’s origins there, and it’s a fascinating place. Part of the conference is to look at how the latest concepts of learning play out in the Indian context, but given that it’s across K12, higher ed, and corporate, we’ll be talking principles that are across contexts.
Looking at disruptive concepts, with top thinkers, in an intriguing context, makes this an exciting opportunity, I reckon. I realize it may not make sense for many readers, but I’m hoping some will be intrigued enough to check it out, and there will be a steady stream of related materials. Already there are links from many speakers, and resources about the Indian education context. If you do go, please say hi!
Motivation & Gamification
The initial Learning 3.0 conference (well-done, Phillip, Julie, & Leah) was held in conjunction with The Motivation Show, a large conference (dwarfing our little group) and Expo on incentive and recognition programs. And it’s thought-provoking.
First, you have to know that while I understand sales commissions and rewards, because they *work*, I don’t like them. It seems to me to be rewarding a behavior of convincing people to buy things they might not otherwise do. And, yes, I know that there’s a move to solution selling (through one of my partners I’ve done a fair bit of work on sales), but still, solution selling hasn’t always worked (partly because it often isn’t implemented well: e.g. the incentives are still aligned with product selling).
So you can imagine my reaction as I walked the motivation expo hall on the last day. Aisle after aisle of vacation destinations, gourmet foods, luxury items, and more. It would’ve been a great shopping experience if you were well-heeled and this wasn’t focused on corporate buyers.
And I became curious. We’d heard that there are incentives for many things: health, safety, and more. I’d heard of rewarding innovation. I wondered if, as I cynically believed, this was largely for sales rewards instead of those other things. And while I couldn’t get the answer as clearly as I wanted, it wasn’t as bad as I’d thought.
What I found was that sales was something less than a quarter, consumer promotions roughly a quarter, business gifts roughly another quarter, and employee recognition rounded out the last quarter. So, 70-75% or so was on the transaction side and the rest was for employees. Moreover, talking to one of the recogntion system vendors, it became clear that this trend was new; that sales *had dominated, but they were moving to recognizing that this could apply more broadly (tho one of the venue folks noted that the show had shrunk from years before).
And I think it makes sense. Look, there are product and service designers working to come out with new and better products that better serve the market, and increase sales. And, as one of the attendees I shared lunch with noted, if the learning group offers improved sales training and product training, and it creates a delta in sales, why don’t they get a share?
Now, this whole incentive ‘motivation’ thing is “gamification”. They’re creating simple reward things that increase behaviors, but they’re extrinsic, not intrinsic (cf the distinction between gamification and what I call engagification). And, as Dan Pink’s “Drive” says (as did the keynote by the former CEO of Texas RoadHouse), intrinsic awards work better.
I think I’ll stand by my belief that sales incentives can end up creating a situation where people are rewarded for getting people to do things that they’re not inclined to do. And while some may argue that it is in the best interest (e.g. getting people to be safe, or exercise, or eat better, which I’d argue folks largely would like to do), in general I reckon most folks wouldn’t like to buy things that they might not otherwise purchase. And for those who think I’m being too harsh on sales, let me ask what they think would happen if those incentives went away and sales folks were on salary only. Would you have happier consumers?
Look, I’m still happy to do the best I can to make sales training and product skills the best it can be (and I’ll suggest that the design principles I espouse will do that as well as it can be done), because it is largely independent of the rewards structure. I just want that, as a society, we might want to look at the tradeoffs. When teachers impact society in more important ways (granted, in my opinion), I think we might want to be looking at increasing their performance more than sales folks. Reckon?
Quinnovation ‘to go’
The travel schedule is booting up again, and I’ll be hither and yon speaking about this and that for a good part of the coming two months. More specifically:
- From 2-3 Oct I’ll be running a two day elearning strategy workshop at Learning 3.0 in Chicago. If you want to get above the individual tactics and see how the pieces fit together, and work on a plan for you and your org, I hope to see you there. Then on Tuesday the 4th, I’ll be talking about creating Engaging Learning.
- Then, on 12 Oct in Laguna Niguel at the CLO Fall Symposium, I’ll be joining with my ITA colleagues Jay Cross and Jane Hart to talk about controversial issues for CLOs. This will be fun and worthwhile, as we will be aiming at some sacred cows.
- It’s off to Las Vegas at the beginning of November for DevLearn, where I’ll be running a mobile learning strategy session on the the 1st. If you want to get beyond just designing a one-off, and look at the broader picture of how to make mobile a part of your solution, it’s the place to be.
- That’s followed by Learning 2011 in Orlando Nov 6-9, where I’ll be hosting an author session for Designing mLearning.
- I’m still not done, as I head later that week to DC to speak to the local ASTD chapter with a talk on mobile learning and a social learning workshop. That latter will talk about both formal and informal learning, as well as looking at the different tools.
- And, to cap it off, I’ll be presenting at the Canadian Society for Training & Development’s annual conference in Toronto on Friday the 18th of November, looking forward and more broadly at the role of learning in the organization.
That may seem like a lot (and it is), but traveling on only one continent will seem easy after this past May-August ;). I hope to see you at one or more of these learning events!
WIIFL
What’s In It For Learners?
In organizations, we talk about addressing WIIFM (What’s In It For Me). As a key component of motivation, we want to connect to individuals viscerally. With my focus on engagement in learning, I’ve felt it’s important to address the conative (anxiety, motivation, etc) of learners as well.
What I’ve meant by this has included having introductions that viscerally capture the consequences of the knowledge (positive or negative, dramatically or comically; I’ve a predilection for comically negative), help them connect the learning to the broader context of the world, help them understand why it’s important for them, remove anxiety, etc. I believe we need to open up learners emotionally as well as the well-known benefits of activating relevant knowledge cognitively.
I was just writing up a list of what would need to change for schools to be effective, and as I was riffing on epistemology (having learners understand and take responsibility for learners), it occurred to me that we needed to address the WIIFM, and I realized it’s about WIIFL. We need to explicitly address what makes the learning experience valuable to learners. I’m sure we’ve all heard learners say something like “I’ll never use this”. If it’s true, bin it. If it’s not, then help them see it.
On a set of content I was lead on the design of (math), I created the spec for our introductions to show how the content would get used in real life, and then we worked through meaningful examples and practice items. In another set of content I created the engagement for, we used a professional cartoonist to create a comic that introduced every section.
We don’t emphasize enough helping learners understand why they should care, so is it any wonder why they question the WIIFM? And it’s not presenting the learning objectives that we use to design, it’s a more coherent story that uses, essentially, marketing to get them to get it.
Ask yourself, if and when you’re creating a learning experience: WIIFL. If you do, you can either eliminate unneeded content, or help learners connect in a motivating way. If you don’t, you risk learners tuning out and staying away. Which isn’t a worthwhile investment of time and money.
Chris Dede Keynote Mindmap
Chris Dede opened the Innovations in eLearning keynote with a speech that very much resonated with me and reflected things I’ve been blogging about here since Learnlets started, but has had the opportunity to build. His closing comment is intriguing: “infrastructures shape civilization”.
He talked about teaching skills to deal with wicked problems and developing new literacies, using MultiUser Virtual Environments.
Engagification
The latest ‘flavor of the month’ is so-called gamification. Without claiming to be an expert in this area (tho’ with a bit of experience in game design), I have to say that I’ve some thoughts both positive and negative on this.
So what is ‘gamification’? As far as I can tell, it’s the (and I’m greatly resisting the temptation to put the word ‘gratuitous’ in here :) addition of game mechanics to user experiences to increase their participation, loyalty, and more. Now, there are levels of game mechanics, and I can see tapping into some deeper elements, but what I see are relatively simple things like adding scoring, achievements (e.g. badges), etc. A colleague of mine who released a major learning game admitted that they added score at the end to compensate for the lack of ability to tune further and needing to release to appease investors. I get it; there are times that adding in gamification increases bottom lines in meaningful ways. But I want to suggest that we strive a little bit higher.
In Engaging Learning, I talked about the elements that synergistically lead to both better effectiveness of education practice, and more engaging experiences. These weren’t extrinsic like ‘frame games’ (tarted-up drill-and-kill), but instead focused on aligning with learner interests, intrinsic elements of the task, and more. This means finding out what drives experts to find this intriguing, a role that learners can play that’s compelling, meaningful decisions to make, appropriate level of challenges, and more. That’s what I’m shooting for.
The benefits of intrinsic motivation instead of extrinsic have been studied since the late 70’s in work by Tom Malone and Mark Lepper. In short, you get better outcomes when people are meaningfully engaged rather than trivially engaged. Dan Pink’s book Drive lays out a wealth of related research that suggests we need to avoid rewards for rote performance and instead should be focusing on helping folks do real tasks. I can’t remember where I first heard the term ‘engagification’, but that’s just what I’m thinking of.
To me, it’s the right way take gamification, focus on intrinsic motivation. If we’re gamifying, we’re covering up for some other deficiency, I reckon. Yes, there may be times that intrinsic motivation is hard to find (e.g. to get fit), but that probably means we haven’t tried hard enough yet. I recall recently hearing about gamifying kids math problems; yes, but rote problems are the wrong thing to drill. Can’t we find the intrinsic interest in math, solving real problems (like the ones they’ll see in the real world, not on tests)? I reckon we could, and should. It would take more effort initially, but the payoff ought to be better.
Perhaps gamify if you have to, but only after you’ve first tried to engagify. Please.
Alternate Pedagogies and Experiences
In writing about mobile for higher education, other than meeting learner administrative and information needs, I obviously focused more on the formal learning roles mobile devices could facilitate. And one of the things that has been of interest to me is looking differently at pedagogies.
In the traditional view, we activate the learner’s interest, we present them with the concept, we provide examples, we have them practice (with feedback), and we conclude the learning experience. I think this makes sense cognitively, but it doesn’t make sense when we start considering the learner’s emotional side. Unless we open up the learner emotionally, I reckon the rest of the effort won’t stick. We can do this with the intro, but there are other approaches.
Navigable/adaptive
For one, we don’t need to stick to the traditional order. At least with elearning, we can make the order navigable, allowing the learner to choose what they want to see. We took that approach when we developed a course on speaking to the media (which had some other innovations too) back around 1997. It was also seen at UNext. We provided a ‘follow the bouncing ball’ path for uncertain learners, but anecdotally we found half the audiences, presumably confident self-learners, explored in other approaches than the recommended approach.
This approach also provides the necessary structure to support adaptive systems, which can present different objects at different times. We used this approach when developing the Intellectricityâ„¢ system that adapted the learning experience based upon learner characteristics.
Problem-based
The approach I typically refer to as the problem-based approach (similar approaches are seen in case-based, project-based, and service learning) essentially puts the problem, an overarching practice, first. By showing the learner the type of problem this learning experience will help you address, you build in the emotional side. Now they’re understanding why this is important, and are motivated to go explore the concept, examples, and perhaps do trial practices before it matters. This is the pedagogy that drives the interest in serious games, embedding meaningful practice in a compelling context.
The problem-based approach more closely mimics the motivation learners will feel when faced with real performance contexts, and makes the content more meaningful. Engaging the learner in meaningful practice provides experience for reflection, and shifts the instructor to be a facilitator and guide instead of a content presenter.
The point, of course, is to think more broadly about the learning experience, tapping into intrinsic motivation, whether for learning or for the problem, and start embedding what we know about the emotional side of learning into the learning experience.
Quinnovation Does Australia
My itinerary for my upcoming Australian visit has largely converged. I land on the 22nd of May at around 6:30 AM, but that will give me what will likely be a grueling day of staying awake to get on schedule, and then depart on the 1st of June, no doubt weary but happy. In between is a lot of really interesting things I’m looking forward to:
I’m excited about the Australasian Talent Conference (discount code: ‘CQ11’), covering the entire talent management space, which looks to be a great event:
24th: I will be running two half-day workshops:
Mobile
Performance Technology Strategy
25th: I will be sharing the stage with Prof. Sara de Freitas of the Serious Games Institute, talking about, not surprisingly, serious games
26th: I will lead a general session talking about social media
Then, on the 27th, I’ve the pleasure of heading down to the University of Wollongong to talk with my friend and colleague Prof. Sandra Wills and audience about her book on online role playing and mine on mobile learning.
To cap off the visit, the E-learning Network of Australia will be hosting me to offer two different workshops:
30th: a half day on deeper instructional design
31st: a full day on game design
(You can do either or both, but unless you have sufficient background in the former, you probably shouldn’t take the latter alone. The ElNet team includes my friend Anne Forster, and looks like they’re generating an exciting community for elearning folks in Australia.)
Hopefully, I’ll see some of my Aussie friends from UNSW and elsewhere over the intervening weekend, and maybe even catch a surf if all the necessary elements align. Looking forward to a visit to my second home, and hope to see you at one of these events!
Me, ‘to go’ and on the go
Owing to a busy spring pushing the new book on mobile, I’ve been captured in a variety of ways. If you haven’t already seen too much of me talking mobile, here are some of the available options:
- Cammy Bean did an audio interview of me for Kineo (cut into sensible size chunks)
- Terrance Wing and Rick Zanotti hosted me for a #elearnchat video interview
- I also have given a series of webinars on mobile for a variety of groups, here’s a sample.
Also, with the Internet Time Alliance, we gave a webinar on Working Smarter.
Coming up in the near future:
As I mentioned before, I’ll be in Sydney for the Australasian Talent Conference talking games and social learning, and workshopping mobile and elearning strategy.
In addition, however, I’ll also be running a deeper ID session and then a game design workshop on the same trip with Elnet on the 30th and 31st of May and an event at the University of Wollongong (more soon).
In June, I’ll be presenting at the DAU/GMU Innovations in eLearning conference that’s always been an intimate and quality event.
Also in June, I’ll be running my mobile design workshop and presenting on several different topics at the eLearning Guild’s exciting new mobile learning conference, mLearnCon.
And I’ll be participating virtually with a mobile event with the Cascadia Chapter of ASTD also in June.
In August, I’m off to Madison Wisconsin to keynote the Annual Conference on Distance Teaching and Learning, as well as running a pre-conference workshop.
There’s more to come:
- The CSTD annual conference in November in Toronto.
- The Metro DC ASTD chapter in November as well.
- Other things still on the bubble; stay tuned!
All of these events have great promise regardless of my participation, and I encourage you to check them out and see if they make sense to you. If you attend one, do introduce yourself (I’m not aloof, just initially shy). Hope to catch up with you somewhere.