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They’re ripping you off

7 January 2025 by Clark Leave a Comment

Ok, so I am grateful. But there may also be times to rant. (Maybe I’m grateful for getting it off my chest?) But I’m seeing a continual rise in how folks are looking to take advantage of me, and you. And I don’t like it. So, here are some of the ways they’re ripping you off!

So, first, it’s the rise in attempts to defraud you. That can be scams, phishing, or more. As I was creating this post, this was a repost on Bluesky:

Robocalls are seeing a massive increase lately. Keep in mind that efforts to stop caller-ID spoofing have largely had no real effect, because callers now use “throw away” numbers that verify correctly and then are abandoned after days or even hours. In fact, if you get an “unknown caller” on your phone, it’s likely NOT a spam call, because spammers can now so easily not bother spoofing or blocking their numbers, they just keep switching to different “legit” numbers that spam blocks usually don’t detect.

Email phishing is on the rise, and much of it now is bypassing SPF and DKIM checks (that Google and other large mailers started requiring for bulk mailings) due to techniques such as DKIM replay and a range of other methods. Fake PayPal invoices are flooding the Net, and they often are passing those checks meant to block them. It’s reported that many of these are coming from Microsoft’s Outlook, with forged PayPal email addresses. Easiest way to detect these is to look at the phone number they want you to call if you have a question — and if it’s not the legit PayPal customer service number you know it’s not really from PayPal. Getting you to call the scammers on the phone is the basis of the entire scheme.

It’s all getting worse, not better. – From Lauren Weinstein Lauren.vortex.com

Another one are Google Calendar announcements, and recently DocuSign frauds. Plus, of course, the continual fake invoices for Macafee, etc. I don’t know about you, but the earlier scam of pretending to be someone on LinkedIn has returned. I’m seeing a renewal of folks saying that I have an interesting profile, or that I’d be a good match for their company’s new initiative. Without knowing anything about me, of course.

Worse, I’m now seeing at least the former showing up in Bluesky (so I’m keeping Mastodon around; quinnovator on both), and even on Academia.edu! I hear about some attempts to crack down on the factories where they house (and exploit) folks to do this. Which, of course, just drives them to smaller and harder to find such activities. The tools are getting more powerful, making it easier.

The one that really gets me is the increasing use of our data to train language models. I was first alerted when a tool (no longer freely available) allowed me to check one of the AI engines. Sure enough, this blog was a (miniscule) percentage of it. In the column on the right, you can see I’m ok with my posts being fodder. Er, only if you aren’t making money, share alike, and provide attribution! Which isn’t the case; I haven’t had contact nor seen remuneration.

This is happening to you, too. As they say, if you’re not paying, you’re the product. If you use Generative AI (e.g. ChatGPT), you’re likely having your prompts tracked, and any materials you upload are fair game. Many of the big tools (e.g. Microsoft) that connect to the internet are also taking your data. Some may make not taking the default, but others aren’t. In short, your data is being used. Sure, it may be a fair exchange, but how do you know?

In short, they’re ripping you off. They’re ripping us off!  And, we can passively accept it, or fight. I do. I report phishing, I block folks on social media, and I tick every box I can find saying you can’t have my data. Do we need more? I like that the EU has put out a statement on privacy rights. Hopefully, we’ll see more such initiatives. The efforts won’t stop; shareholder returns are at stake after all, but I think we can and should stand up for our rights. What say you?

Looking forward

31 December 2024 by Clark Leave a Comment

Woman on the ocean, peering into the distance.Last week, I expressed my gratitude for folks from this past year. That’s looking back, so it’s time to gaze a touch ahead. With some thoughts on the whole idea! So here’s looking forward to 2025. (Really? 25 years into this new century? Wow!)

First, I’m reminded of the talk I heard once. The speaker, who’d if memory serves had written a book about predicting the future, explained why it was so hard. His point was that, yes, there are trends and trajectories, but he found that there was always that unexpected twist. So you could expect X, but with some unexpected twist. For instance, I don’t think anyone a year ago really expected Generative AI to become such a ‘thing’.

There was also the time that someone went back and looked at some predictions of the coming year, and evaluated them. That didn’t turn out so well, including for me! While I have opinions, they’re just that. They may be grounded in theory and 4+ decades of experience, but they’re still pretty much guesswork, for the reason above.

What I have done, instead, for a number of years now is try to do something different. That is, talk about what I think we should see. (Or to put it another way, what I’d like to see. ;). Which hasn’t changed much, somewhat sadly. I do think we’ve seen a continuing rise of interest in learning science, but it’s been mitigated by the emergence of ways to do cheaper and faster. (A topic I riffed on for the LDA Blog.) When there’s pressure to do work faster, it’s hard to fight for good.

So, doing good design is a continued passion for me. However, in the conversations around the Learning Science conference we ran late this year, something else emerged that I think is worthy of attention. Many folks were looking for ways to do learning science. That is, resolving the practical challenges in implementing the principles. That, I think, is an interesting topic. Moreover, it’s an important one.

I have to be cautious. When I taught interface design, I deliberately pushed for more cognition than programming. My audience was software engineers, so I erred on getting them thinking about thinking. Which, I think, is right. I gave practical assignments and feedback. (I’d do better now.) I think you have to push further, because folks will backslide and you want them as far as you can get them.

On the other hand, you can’t push folks beyond what they can do. You need to have practical answers to the challenges they’ll face in making the change. In the case of user experience, their pushback was internal. Here, I think it’s more external. Designers want to do good design, generally. It’s the situation pragmatics that are the barrier here.

If I want people to pay more attention to learning science, I have to find a way to make it doable in the real world. While I’m finding more nuances, which interests me, I have to think of others. Someone railed that there are too many industry pundits who complain about the bad practices (mea culpa). That is, instead of cheering on folks that they can do better. And I think we need both, but I think it’s also incumbent to talk about what to do, practically.

Fortunately, I have not only principle but experience doing this in the real world. Also, we’ve talked to some folks along the way. And we’ll do more. We need to find that sweet spot (including ‘forgiveness is easier than permission’!) where folks can be doing good while doing well.  So that’s my intention for the year. With, of course, the caveat above! That’s what I’m looking forward to. You?

Beyond Learning Science?

19 November 2024 by Clark Leave a Comment

The good news is, the Learning Science Conference has gone well. The content we (the Learning Development Accelerator, aka LDA) hosted from our stellar faculty was a win. We’ve had lively discussions in the forum. And the face to face sessions were great! The conference continues, as the content will be there (including recordings of the live sessions). The open question is: what next? My short answer is going beyond learning science.

So, the conference was about what’s known in learning science. We had topics about the foundations, limitations, media, myths, informal/social, desirable difficulty, applications, and assessment/evaluation. What, however, comes next? Where do you go from a foundation in learning science?

My answer is to figure out what it means! There are lots of practices in L&D that are grounded in learning science, but go from there to application. My initial list looks like this:

  1. Instructional design. Knowing the science is good, but how do you put it into a process?
  2. Modalities. When you’re doing formal learning, you can still do it face to face, virtually, online, or blended. What are the tradeoffs, and when does each make sense?
  3. Performance consulting. We know there are things where formal learning doesn’t make sense. We want gaps and root causes to determine the right intervention.
  4. Performance support. If you determine job aids are the answer, how do you design, develop, and evaluate them? How do they interact with formal learning?
  5. Innovation. This could (and should; editorial soapbox) be an area for L&D to contribute. What’s involved?
  6. Diversity. While this is tied to innovation, it’s a worthy topic on its own. And I don’t just mean compliance.
  7. Technology. There are lots of technologies, what are their learning affordances? XR, AI, the list goes on.
  8. Ecosystem. How do you put the approaches together into a coherent solution for performance? If you don’t have an ‘all singing, all dancing’ solution, what’s the alternative?
  9. Strategy. There’s a pretty clear vision of where you want to be. Then, there’s where you are now. How do you get from here to there?

I’m not saying this is the curriculum for a followup, I’m saying these are my first thoughts. This is what I think follows beyond learning science. There are obviously other ways we could and should go. These are my ideas, and I don’t assume they’re right. What do you think should be the followon? (Hint: this is likely what next year’s conference will be about. ;)

What L&D resources do we use?

29 October 2024 by Clark 1 Comment

This isn’t a rhetorical question. I truly do want to hear your thoughts on the necessary resources needed to successfully execute our L&D responsibilities. Note that by resources in this particular case, I’m not talking: courses, e.g. skill development, nor community. I’m specifically asking about the information resources, such as overviews, and in particular tools, we use to do our job. So I’m asking: what L&D resources do we need?

A diagram with spaces for strategy, analysis, design, development, evaluation, implementation, evaluation, as well as topics of interest. Elements that can be considered to be included include tools, information resources, overviews, and diagrams. There are some examples populating the spaces.I’m not going to ask this cold, of course. I’ve thought about it a bit myself, creating an initial framework (click on the image to see it larger). Ironically, considering my stance, it’s based around ADDIE. That’s because I believe the elements are right, just that it’s not a good basis for a design process. However, I do think we may need different tools for the stages of analysis, design, development, implementation, and evaluation, even if don’t invoke them in a waterfall process. I also have categories for overarching strategy, and for specific learning topics. These are spaces in which resources can reside.

There are also several different types of resources I’ve created categories for. One is an overview of the particular spaces I indicate above. Another are for information resources, that drill into a particular approach or more. These can be in any format: text or video typically. Because I’m weird for diagrams, I have them separately, but they’d likely be a type of info resource. Importantly, one is tools. Here I’m thinking performance support tools we use: templates, checklists, decision trees, lookup tables. These are the things I’m a bit focused on.

Of course, this is for evidence-based practices. There are plenty of extant frameworks that are convenient, and cited, but not well-grounded. I am looking for those tools you use to accomplish meaningful solutions to real problems that you trust. I’m looking for the ones you use. The ones that provide support for excellent execution. In addition to the things listed above, how about processes? Frameworks? Models? What enables you to be successful?

Obviously, but importantly, this isn”t done! That is, I put my first best thoughts out there, but I know that there’s much more. More will come to me (already has, I’ve already revised the diagram a couple of times), but I’m hoping more will come from you too. That includes the types of resources, spaces, as well as particular instances.

The goal is to think about the resources we have and use. I welcome you putting in, via comments on the blog or wherever you see this post, and let me know which ones you find to be essential to successful execution. I’d really like to know what L&D resources do we use. Please take a minute or two and weigh in with your top and essential tools. Thanks!

A busy few weeks

22 October 2024 by Clark 1 Comment

Things always seem to come in fits and spurts. It may be relatively quiet (that is, lots to do but can schedule as suits) and then boom. What’s coming up are a busy a few weeks, and I thought I’d share. Because, of course, some may be relevant to you.

Next week isn’t. Relevant to you, that is. I’ll be off for a couple of days guiding a client strategy. I was just supposed to do a keynote, but…when I heard it was a strategy session I offered to help facilitate it. That said, I do think we’ve created a good plan. Fingers crossed.

The week after that is DevLearn, arguably my favorite F2F L&D conference. I’ll be speaking at 3PM on Thursday, 7 November on achieving impact with your interventions. Then I’ll be signing books at 9:30 AM on Friday the 8th near the conference bookstore. I’m coming in for the full thing, arriving Tuesday and leaving Saturday, but it won’t be my usual visit. I’ll be around, saying hi to old friends and meeting new, of course. I’ll also be introducing a colleague new to L&D around.

Then, and this is exciting, I’ll be spending the subsequent week (11-15 November) either participating in or presenting in sessions for our Learning Science conference.  I’m doing a couple (informal/social learning, and making learning ‘stick’) of our curated sessions on my own. Then I’m doing one on myths with my LDA co-director, Matt Richter. The rest of the conference, as mentioned is great folks and important topics. Content’s up front, and no conflicting sessions when we discuss the topics live.

I’ll have a week after that to recover, and then of course Thanksgiving week. I hope to see you live around LV, or online the subsequent week. I’ll try to keep posting here once a week, but things may be a wee bit more random what with a busy few weeks until mid-November. By December, somewhat back to normal except of course the holidays. In the meantime, as I say to my family: be good, stay safe, and have fun!

Learning Science Conference 2024

15 October 2024 by Clark Leave a Comment

I believe, quite strongly, that the most important foundation anyone in L&D can have is understanding how learning really works. If you’re going to intervene to improve people’s ability to perform, you ought to know how learning actually happens! Which is why we’ve created the Learning Science Conference 2024.

We have some of the most respected translators of learning science research to practice. Presenters are Ruth Clark, Paul Kirschner, Will Thalheimer, Patti Shank, Nidhi Sachdeva, as well as Matt Richter and myself. They’ll be providing a curated curriculum of sessions. These are admittedly some of our advisors to the Learning Development Accelerator, but that’s because they’ve reliably demonstrated the ability to do the research, and then to communicate the results of theirs and others’ work in terms of the implications for practice. They know what’s right and real, and make that clear.

The conference is a hybrid model; we present the necessary concepts asynchronously, starting later this month. Then from 11- 15 November, we’ll have live online sessions led by the presenters. These are at two different times to accommodate as much of the globe as we can! In these live sessions we’ll discuss the implications and workshop issues raised by attendees. We will record the sessions in case you can’t make it. I’ll note, however, that participating is a chance to get your particular questions answered! Of course, we’ll have discussion forums too.

We’ve worked hard to make this the most valuable grounding you can get, as we’ve deliberately chosen the topics that we think everyone needs to comprehend. I suggest there’s something there for everyone, regardless of level. We’re covering the research and implications around the foundations of learning, practices for design and evaluation, issues of emotion and motivation, barriers and myths, even informal and social learning. It’s the content you need to do right by your stakeholders.

Our intent is that you’ll leave equipped to be the evidence-based L&D practitioner our industry needs. I hope you’ll take advantage of this opportunity, and hope to see you at the Learning Science Conference 2024.

Is “Workflow Learning” a myth?

24 September 2024 by Clark 5 Comments

There’s been a lot of talk, of late, about workflow learning. To be fair, Jay Cross was talking about learning in the flow of work way back in the late 1990s, but the idea has been recently suborned and become current. Yet, the question remains whether it’s real or a mislabeling (something I’m kind of  anal about, see microlearning). So, I think it’s worth unpacking the concept to see what’s there (and what may not be). Is workflow learning a myth?

To start, the notion is that it’s learning at the moment of need. Which sounds good. Yet, do we really need learning? The idea Jay pointed to in his book Informal Learning, was talking about Gloria Gery’s work on helping people in the moment. Which is good! But is it learning? Gloria was really talking about performance support, where we’re looking to overcome our cognitive limitations. In particular, memory, and putting the information into the world instead of in the head. Which isn’t learning! It’s valuable, and we don’t do it enough, but it’s not learning.

Why? Well, because learning requires action and reflection. The latter can just be thinking about the implications, or in Harold Jarche’s Personal Knowledge Mastery model, it’s about experimenting and representing. In formal learning, of course, it’s feedback. I’ve argued we could do that, by providing just a thin layer on top of our performance support. However, I’ve never seen same!  So,  you’re going to do, and then not learn. Okay, if it’s biologically primary (something we’re wired to learn, like speaking), you’re liable to pick it up over time, but if it’s biologically secondary (something we’ve created and aren’t tuned for, e.g. reading) I’d suggest it’s less likely. Again, performance is the goal. Though learning can be useful to support comprehending context and  making complex decisions, what we’re good at.

What is problematic is the notion of workflow and reflection in conjunction. Simply, if you’re reflecting, you’re by definition out of the workflow! You’re not performing, you’re stopping and thinking. Which is valuable, but not ‘flow’. Sure, I may be overly focused on workflow being in the ‘zone’, acting instead of thinking, but that, to me, is really the notion. Learning happens when you stop and contemplate and/or collaborate.

So, if you want to define workflow to include the reflection and thoughtful work, then there is such a thing. But I wonder if it’s more useful to separate out the reflection as things to value, facilitate, and develop. It’s not like we’re born with good reflection practices, or we wouldn’t need to do research on the value of concept mapping and sketch noting and how it’s better than highlighting. So being clear about the phases of work and how to do them best seems to me to be worthwhile.

Look, we should use performance support where we can. It’s typically cheaper and more effective than trying to put information into the head. We should also consider adding some learning content on top of performance support in times where people knowing why we’re doing it as much as what we should do is helpful. Learning should be used when it’s the best solution, of course. But we should be clear about what we’re doing.

I can see arguments why talking about workflow learning is good. It may be a way to get those not in our field to think about performance support. I can also see why it’s bad, leading us into the mistaken belief that we can learn while we do without breaking up our actions. I don’t have a definitive answer to “is workflow learning a myth” (so this would be an addition to the ‘misconceptions’ section of my myths book ;). What I think is important, however, is to unpack the concepts, so at least we’re clear about what learning is, about what workflow is, and when we should do either. Thoughts?

The Damage Done

20 August 2024 by Clark Leave a Comment

There’ve been a recent discussions about misinformation. One question is, what does it hurt? When you consider myths, superstitions, and misconceptions (the breakdown in my book on L&D problems), what can arise? Let’s talk about the damage done.

So, let’s start with myths. These, I claim, are things that have been shown not to have value by empirical research. There are studies that have examined these claims, and found them to not have data to support them. For instance, accommodating learning styles is a waste. Yes, we know people differ in learning, but we don’t have a reliable base. Moreover, people’s choices to work for (or against) their style don’t make a difference in their learning. Some of the instruments are theoretically flawed as well as psychometrically invalid.

What’s the harm? I’ll suggest several ways in which myths harm us. For one, they can cause people to spend resources (money & time)  addressing them that won’t have an impact. It’s a waste! We can also characterize people in ways that limit them; for instance if they think they learn in a particular way, they may avoid a topic or invest effort in an inappropriate way to learn it. Investing in unproven approaches also perpetuates them, propagating the beliefs to others.

Superstitions, as I define them, are beliefs nobody would claim to believe, yet somehow persist in our practices. For instance, few will claim to believe that telling is sufficient to achieve behavior change. Yet, we continue to see information presentation and knowledge test, such as “awareness” training. Why? This is a waste of effort. There aren’t outcomes from these approaches. Typically, they are legacies of expectations from previous decades, yet business practices haven’t been updated. Still, to the extent that we continue these practices, even while decrying them, we’re again wasting time and money. Maybe we tick boxes and make people happy, but we can (and should) do better.

The final category is misconceptions. These are beliefs that some hold, and others decry. They aren’t invalid, but they only make sense in certain circumstances. I suggest that those who defy them don’t have the need, and those who tout them are in the appropriate circumstance. What matters is understanding when they make sense, and then using them, or not, appropriately. If you avoid them when they make sense, you may make your life harder. If you adopt them when they’re not appropriate,  you could make mistakes or waste money.

At the end of the day, the damage done is the cost of wasting money and time. Understanding the choices is critical. To do so best, you can and should understand the underlying cognitive and learning sciences. You should also track the recognized translators of research into practice who can guide you without you having to read the original academese. To be professional in our practice, we need to know and use what’s known, and avoid what’s dubious. Please!

Sleep & Walking

6 August 2024 by Clark 2 Comments

We interrupt our regularly scheduled blog for this public service announcement. We will resume normal broadcasting after this brief message.

My late friend, Jay Cross, once wrote a post that said something to the effect of: “if you want to have better health, lose weight…<and a litany of other health benefits>…start walking.”  My reasons are in addition to that, actually. I also believe strongly in sleep. (Let me be clear, not sleep walking, of which I have no knowledge.) So here’re some thoughts on sleep & walking.

First, let’s talk sleep. I don’t know why (self-justification?), but I’ve regularly tracked the research on sleep. And, I find some robust results:

  • Most of us really are best off with 8 hours of sleep
  • Reading in the same place you sleep means you don’t read nor sleep as well
  • Keeping a regular sleep schedule helps
  • Naps are good

Also, of course, most people don’t do this. Personally, I try. It used to be about optimizing performance, but these days it’s more about maintaining performance! I can nap, though I usually don’t need to because of the first three. Also, I do try to get my eight hours (and am generally successful). I definitely don’t read in bed (tho’ occasionally I’ll get up to write something down so it’s off my brain and I can go back to sleep). And I try to be pretty regular in my sleep. I’m just following what’s recommended, and it seems to work. There’s more I’m not necessarily so good at, of course.

When it comes to walking, I don’t get it every day. That’s ok, because I try to exercise 5 days a week, and 3 of those are to use my torture device, er, exercise machine. Which I now do for 30 minutes 3 times a week, per the doc who asked for that much time at >100 beats per minute. As well as two strength things and some physio things to counteract my sedentary work life. I was doing 20+ minutes, with High Intensity Interval Training (10 of those mins are 30 secs intense, 30 secs not), and that’s still the case. I just extended the cool down.

The other two days a week I walk (sometimes more if we do it on our weekend). I have a set route, so my mind can be free. Annie Murphy Paul, whose book The Extended Mind I cited in my recent ‘post cognitive’ presentation (requires free membership) for the LDA, talks about the benefits of being out in nature. Of course, my walk is through my neighborhood, but it’s a bit wild (no sidewalks; wild animals can be spotted such as turkeys, hawks, quail, the occasional coyote).

My rationale for walking, however, in addition to health, is time to think! I come up with blog post topics, resolve questions, and more. Further, I don’t have headphones on, deliberately, so I’m aware but also allow what comes to mind. I also walk on the left side of the road, to face oncoming traffic, both a good idea and the law. (Too often I see folks walking with earphones, on the wrong side of the road, sometimes even with animals on a leash or a kid in a stroller! Yikes!)

We know that having time to reflect works. Being outside is also a boon. Together, it’s valuable time to think, as well as a healthy activity. I encourage you to follow good sleep practices and get in some walking (or equivalent, if there’re reasons that’s not possible). I’ve heard that walking conversations are also productive, but I work from home, so…

We now return you to your regularly scheduled blog, already in progress.

Emotions

30 July 2024 by Clark 2 Comments

Emotion matters. Yes, largely it’s a cultural construct, as Lisa Feldman Barrett tells us. Still, they can help or hinder learning. When designing games or creating meaningful learning, they matter. But they also affect us in our daily activities.

So, my previous post, on misinformation, is personal. I’ve frustration that family members are buying into some of it. I try to maintain a calm demeanor, but it’s challenging. Still, it’s a battle I’ve not yet given up on. Yet, I’m also not immune to the larger effects of emotion.

A curve showing low performance for low and high arousal, but a peak of performance in between.What we know, from the Yerkes-Dodson Curve, is that a little bit of arousal (read: emotion) can help, but too much can hurt. What isn’t clear from my conceptual rendering is what amount is the ‘right’ amount of arousal for optimal performance. I’ll suggest that for learning, it’s pretty low, as learning is stressful (another synonym for arousal). And I do suggest we manipulate emotions (which I admit is shorthand for motivation, anxiety, and confidence, which aren’t the regular definition) to successfully achieve learning outcomes.

However, even general functioning gets difficult when things are stressful. When I look at the design of casinos, for instance, (a way to cope with the too many times I have to go to Vegas for conferences), I note that they deliberately have low information, lights, no clocks, as an information-sparse environment. It is deliberate, so that you’re more focused on the enticements. They want you confused because you’re then more vulnerable to predations.

I fear that there’s a bit of this in our culture. For instance, fear sells: more alarmist headlines lead to more engagement. Which is good for the news business, but perhaps bad for us in several ways. For one, there’s a vested interest in focus on the alarming, not the bigger picture. Similarly, twisting stories to get emotional engagement isn’t unknown. That can be entertaining, but when it’s the information we depend on is manipulated, it’s problematic. Reducing support for education similarly reduces the intelligence people can apply to analysis.

I struggled to focus to find a topic this week, and I realize it’s because of the informational turmoil that’s currently in play. So, I thought I’d write about it (for better or worse ;).  Exaggeration of issues for the sake of clicks and sales, I’ll suggest isn’t a good thing. I’m willing to be wrong, but I worry that we’re over-excited. Our emotions are being played on, for purposes that are not completely benign. That’s a worry. That’s what’s worrying me, what about you?

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