Learnlets

Secondary

Clark Quinn’s Learnings about Learning

Search Results for: engag

Overworked IDs

25 May 2021 by Clark 2 Comments

I was asked a somewhat challenging question the other day, and it led me to reflect. As usual, I‘m sharing that with you. The question was “How can IDs keep up with everything, feel competent and confident in our work” It‘s not a trivial question! So I‘ll share my response to overworked IDs.

There was considerable context behind the question. My interlocutor weighed in with her tasks:  

“sometimes I wonder how to best juggle everything that my role requires: project management, design and ux/ui skills, basic coding, dealing with timelines and SMEs and managers. Don‘t forget task analysis and needs assessment skills, making content accessible and engaging. And staying on top of a variety of software.”  

I recognize that this is the life of overworked IDs, particularly if you‘re the lone ID (which isn‘t infrequent), or expected to handle course development on your own. Yet it is a lot of different competencies. In work with IBSTPI, where we‘re defining competencies, we‘re recognizing that different folks cut up roles differently. Regardless, many folks wear different competency requirements that in other orgs are handled by different teams. So what‘s a person to do?

My response focused on a couple of things. First, there‘re the expectations that have emerged. After 9/11, when we were avoiding travel, there was a push for elearning. And, with the usual push for efficiency, rapid elearning became the vogue. That is, tools that made it easy to take PDFs and PPTs and put it up online with a quiz. It looked like lectures, so it must be learning, right?

One of the responses, then, is to manage expectations. In fact, a recent post addressed the gap between what we know and what orgs should know. We need to reset expectations.

As part of that, we need to create better expectations about what learning is. That was what drove the Serious eLearning Manifesto [elearningmanifesto.org], where we tried to distinguish between typical elearning and serious elearning. Our focus should shift to where our first response isn‘t a course!  

As to what is needed to feel competent and confident, I‘ve been arguing there are three strands. For one (not surprisingly ;), I think IDs need to know learning science. This includes being able to fill in the gaps in and update on instructional design prescriptions, and also to be able to push back against bad recommendations. (Besides the book, this has been the subject of the course I run for HR.com via Allen Academy, will be the focus of my presentation at ATD ICE this summer, and also my asynchronous course for the LDC conference.)  

Second, I believe a concomitant element is understanding true engagement. Here I mean going beyond trivial approaches like tarting-up drill-and-kill, and gamification, and getting into making it meaningful. (I‘ve run a workshop on that through the LDA, and it will be the topic of my workshop at DevLearn this fall.)

The final element is a performance ecosystem mindset. That is, thinking beyond the course: first to performance support, still on the optimal execution side of the equation. Then we move to informal learning, facilitating learning. Read: continual innovation! This may seem like more competencies to add on, but the goal is to reduce the emphasis (and workload) on courses, and build an organization that continues to learn. I address this in the  Revolutionize L&D book, and also my mobile course for Allen Interactions (a mobile mindset is, really, a performance ecosystem mindset!).

If you‘re on top of these you should prepared to do your job with competence and confidence. Yes, you still have to navigate organizational expectations, but you‘re better equipped to do so. I‘ll also suggest you stay tuned for further efforts to make these frameworks accessible.  

So, there‘re my responses to overworked IDs. Sorry, no magic bullets, I‘m afraid (because ‘magic‘ isn‘t a thing, sad as that may be). Hopefully, however, a basis upon which to build. That‘s my take, at any rate, I welcome hearing how you‘d respond.

What about books | conferences?

18 May 2021 by Clark Leave a Comment

Responding to a frequent question  yet again, I decided to post an answer to the “what about books | conferences?” question.

And, as usual, the transcript.


Once again, after talking about how learning requires meaningful practice, I was asked the seemingly timeless question: “but what about books” Similarly, I regularly get “what about conferences”   So, for the record, let me say when and why books and lectures make sense. And when not. Hopefully I won‘t have to answer another “what about books | conferences” question.

To start, learning is action and reflection. That is, learning ‘outside‘ formal instruction. We act in the world and reflect on it to cement the lesson. It‘s slightly more complicated, because certain things, e.g. Geary‘s biologically primary things, may not really need reflection. Further some things may be really challenging to learn on your own even with reflection. But basically, doing things and reflecting (which can be reading, experimenting, writing/representing), etc is the way we learn on our own.  

Which, as I‘ve argued before, suggests that instruction  be designed action and guided reflection. That is, instructors should be choosing meaningful activities and scaffolding reflection around it. When we‘re designing for novices [link], in particular, when the learner doesn‘t know what‘s important nor why, we need to do the whole enchilada (darn, now I‘m hungry).

Which also means that when we‘ve segued beyond novice to practitioner (and beyond), we begin to know what‘s important and why, and we just need it. We want resources that can fill in the gaps. We want support for reflection.

So now we can explain why we can attend conferences, read books and articles, and the like. When we‘re deeply engaged in something, whether work or a passion, reading a book, listening to someone tell their story, and the like, serves as the necessary adjunct to our activity! They provide the complement to our own endeavors; the reflection to our action!

Now, hopefully, we‘ll never again need to discuss this. Realistically, we can point people here when we‘ get “what about books | conferences”? At least, that‘s my story, what‘s yours?  

Deep learning and expertise

20 April 2021 by Clark 3 Comments

A colleague asked “is anyone talking about how deep learning requires time, attention, and focus” He was concerned with “the trend that tells us everything must be short.”   He asked if I‘d written anything, and I realize I really haven‘t. Well, I did make a call  for “slow learning” once upon a time, but it‘s probably worth doing it again.   So here‘s a riff on deep learning and expertise.

First, what do we mean by deep learning? Here, I‘m suggesting that the goal of deep learning is expertise. We‘ve automated enough of the component elements that we can use our conscious processes to make expert judgments in addressing performance requirements. This could be following a process, making strategic decisions such as diagnoses and prescriptions, and more. It can also require developing pre-conscious responses, such as we train airline pilots to respond to emergencies.  

Now, these responses can vary in their degree of transfer. Making decisions about how to remedy a piece of machinery that‘s misbehaving is different than deciding how to prioritize the new product improvements. The former is more specific, the latter is more generic. Yet, there are certain things that are relevant to both.  

Another issue is how often it needs to be performed. You can develop expertise much quicker with lots of opportunities to apply the knowledge. It‘s more challenging to achieve when there aren‘t as many times it‘s relevant in the course of your workflow. The aforementioned pilots are training for situations they never hope to see!

Before we get there, however, there‘s one other issue to address: how much has to go in the head, and how much can be in the world?   In general, getting information in the head is hard (if we‘re doing it right), and we should try to avoid it when possible. I argue  for backwards design, starting with what the performance looks like if we‘ve focused on IA (intelligence augmentation ), that is, looking for the ideal combination of smarts between technology (loosely defined) and our heads. As Joe Harless famously said “iInside every fat course there‘s a thin job aid crying to get out.”  

Once we‘ve determined that we need human expertise, we also need to acknowledge that it takes time! I put it this way: the strengthening of connections (what learning is at the neural level) can only be done so much in any one day before the strengthening function fatigues; you literally need sleep before you can learn more. And only so much strengthening can happen in that one day. So to develop strong connections, e.g. strong enough that it will be triggered appropriately, is going to have to be spaced out over time.  

This does depend on the pre-existing knowledge of the learner, but it was Anders Ericsson who posited the approximately 10K hours of practice to achieve expertise. That‘s both not quite accurate and not quite what he said, but as a rule of thumb it may be helpful. The important thing is that not just any practice will work. It takes what he called ‘deliberate practice‘, that is the right next thing for this learner. Continued, over time, as the learners‘ ability increases new practice focuses are necessary.

All that can‘t come from a course (no one is going to sit through 10000 hours!). Instead, if we follow the intent of the 70:20:10 framework, it‘s going to take some initial courses, then coaching, with stretch assignments and feedback, and joining a relevant community of practice, and….

We also can‘t assume that our learners will develop this as efficiently as possible. Unless we‘ve trained them to be good self-learners, it will take guided learning across their experience. Even if it‘s only at a particular point; most people who are pursuing a sport, hobby, what have you, eventually will take a course to get past their own limitations and accelerate development.

The short answer is that deep expertise doesn‘t, can‘t, come from a short learning experience. It comes from an extended learning experience, with spaced, deliberate, and varied practice with feedback. If you want expertise, know what it takes and do it. That‘s true whether you‘re doing it for yourself or you‘re in charge of it for others. Deep learning and expertise comes with hard work. (Also, let‘s make that ‘hard fun‘ ;).  

Book hiccups

23 March 2021 by Clark Leave a Comment

As much as writing books is something I do (and I’m immodestly proud of the outcomes), they don’t always come out the way I expect. And that turns out to be true for almost every one!  So here, for the record and hopefully as both mea culpas and lessons learned, are my book hiccups. And you really don’t have to read this, unless you want some things to check for.

After my first book,  Engaging Learning, came out, someone asked me “how do I know it’s really your book?” He had a valid point, because while there was a bio, there was no picture of me. Somehow, I just expected it (and if memory serves, they’d asked for one). Yet it didn’t appear on the dust jacket nor on the author page. In fact, the only Wiley book that  did have my picture ended up being the next one.

Shortly after my next book came out,  Designing mLearning,  I got an email asking for clarification. The correspondent pointed to a particular diagram, and asked what I meant. It turns out, in editing (they’d outsourced it, I understand), someone had reversed the meaning of a caption for a diagram! Worse, I hadn’t caught it. At this time I can no longer find what it was, but it was an unhappy experience.

For my third book,  The Mobile Academy, I asked my friend and colleague John Ittelson to write the preface. And somehow, it wasn’t in the initial printing!  That was a sad oversight, but fortunately they remedied it very quickly.

I had been upset by how expensive the first two books were. Consequently, I was pleased to find out that my fourth,  Revolutionize  Learning & Development, that I really wanted to see do well, was priced much more reasonably. Of course, then I found out why; it was made with paper that wasn’t of the best quality. At least it’s affordable, and I continue to hear from people who have found it useful.

I’m happy to say that the next one,  Millennials, Goldfish & Other Training Misconceptions  has been hiccup free. After switching to ATD Press (they’d been a co-publisher of the previous book), they did a great job with the design, taking my notion of humorous sketches for each topic and executing against it graphically. It’s been well-recognized.

Unfortunately, as I just found out after getting my mitts on the most recent one,  Learning Science for Instructional Designers,  two of the four blurbs I solicited from esteemed colleagues don’t show up in the book!  They do show up on the ATD site, at least (and of course they’re on my own page for the book). I didn’t get a copy of the back cover beforehand, so I couldn’t have checked. My apologies to them. I checked, and it turns out having to do with a space issue because of book formatting. 🤷  Other than that, I’m  as  happy with this book as the last (that is, really happy)!

I can say that I’ve always tried to write in a way that focuses on the aspects that relate to our mental architecture. The goal is that as the technology changes, the implications are still appropriate. Our brains aren’t changing as fast at the tech! I guess I’m just not ready to accept planned obsolescence, so I’m keeping them available.

So there you have it, the book hiccups that can come with publishing. If you’ve made it this far, at least I hope you have some more things to check to make sure your books come out as good as possible.

 

How I write

16 March 2021 by Clark 1 Comment

I’d queued up this topic for a post, and then a conversation with a friend and colleague moved it to the front. We were talking about our process, and he pointed me to an article that nicely catalyzed my thinking. So here’s a brief post about how I write my books (written, of course).

The article my friend pointed me to was titled: “The Simple Way To Outline A Nonfiction Book”, and it’s nicely resonant, and a bit deeper, than my own approach. If you’re thinking about writing a book, I think this is very good advice. And the author even provides a template to get you started. And you should be thinking about writing. It does a couple of things: it forces you to think through your topic, and if it comes to fruition, it gives you some collateral. Be aware: the advice I’ve found to be true is that you make more money giving the book away. It’s a better business card!

So what the article suggests, and what aligns with what I do, is outline. That is, I outline the whole book. He suggests first doing the table of contents, generating your chapters first, then elaborating each. I do a bit more, creating a multi-level outline (often as much as up to five levels, though the innermost level often is just notes to myself what I’ll put in that section). However, this isn’t a one pass thing, it’s iterative. I’ll revisit it a time or two beforehand, and then as I write sometimes I restructure.

Which is why I need industrial strength outlining in my writing package. I want to be able to manipulate the whole document, moving sections. Which is why I use Microsoft Word, I just haven’t found that Pages can do it. Similarly, Google Docs is too awkward, and I never got my mind around Scrivener.

From there, he has a template for chapters as well. It reflects what I’ve seen in many non-fiction books, starting the chapter with a story that sets up the topic. I haven’t been able to get that formulaic, but it might be better!  I tend to write to the outline, but I’m not always telling a story to start, but I do try to set the stage with some interesting element.

Different books have emerged differently. My first,  Engaging Learning, on designing serious games, just flowed. Probably because I’d been thinking about the topic for over a decade… My second one,  Designing mLearning, was much more incremental. I’d write some, then think of something else to add up above, and then maybe a restructure of a bit, and continue, and add a bit more above, and… It was quite the effort to get to the end!  The others have varied.

My most recent effort (I’m working on a ‘Make it Meaningful’ text; how it manifests is still an open question) is an interesting case, since I’ve restructured it somewhat once already, and I think it needs a more major overhaul.  It’s partly that I’m still exploring (and people are lobbing interesting things my way). Also, it’s partly that in trying to incorporate some of my earlier stuff, I was inconsistent. It’s just that even with structure like an outline, you write in spurts, and they don’t always proceed smoothly.

Even in my more immediately forthcoming book,  Learning Science for Instructional Designers, I’d find  that I’d written about the same concept in two different places. While a text is linear, the ideas are interconnected, and can appear more than once in any path through. However, you have to choose one, and saying the same thing again is redundant.

By the way, some of that awareness comes after writing. I’ll admit that it’s an incredible ego crush to get back feedback from the editors: copy and proof. I feel stupid with all the (virtual) red ink I get! Yet, I also see how my writing changes from session to session, and having someone pull it together and point out some reliable flaws helps me improve. I completely value my editors, and am so grateful to them.

Your mileage may vary. If you don’t have a process and structure, however, you’ll struggle more than if you do. Recognize you’ll struggle, at first, and that you should allocate appropriate time. Also, each book is unique and will require its own flow, so also allocate time to discover that on subsequent efforts. Also recognize that even if you block off regular time slots to work, and set goals for those slots (and I don’t do either, by the way, I grab time when I can), you’ll still need to allocate time for revisions and even restructuring.

However, the real value is sharing your learnings. I’ve argued before that you should speak at conferences. If your ideas persist to create a coherent whole, you should consider putting them into book form. Further, if you’ve ambitions to stand out, it’s a useful way. So you should write. In your own way, of course. This is just how I write, but writing, I believe, is a good thing.

 

 

Animation thoughts

9 March 2021 by Clark 4 Comments

Sparked by a conversation, I generate some animation thoughts.

And, as always, a transcript.


In a conversation the other day, my colleague mentioned how she was making a practice of creating animations. I found this interesting, because while I think animations are important, I don‘t do them all that much (or so I thought). Particularly intriguing was the notion of what principles might guide animations, including when to use them. I was prompted to reflect, and so here are some animation thoughts.

First, let‘s be clear what I mean. I‘ve argued that we don‘t use graphic novel/comic formats enough, and that likewise applies to cartoons. Which are also known as animations. Yet, that‘s not really what I‘m talking about. I think we could use them more, but that‘s another reflection.

Instead, here I‘m talking about animated diagrams. And I think there are times when these are not just engaging, but cognitively important. Diagrams map conceptual relationships to spatial ones, and can add additional coding with color and shape. Animations add the dimension of time, so these relationships can change. In my categorization, these are dynamic diagrams, useful when the conceptual relationships change in important ways depending on other factors.

Interestingly, in the conversation, it came up what one form of her animations were diagram builds.  I use diagrams a lot, not only to communicate, but as a tool for my own understanding! And, I‘d done some builds, but after Will Thalheimer‘s Presentation Science course I realized I needed to do that more systematically (and now do so).  Building diagrams is helpful. Cognitively, a diagram can be overwhelming if there are too many elements. By starting at one point, and gradually adding in other elements, you can prevent cognitive overload. And in a presentation, in particular, you want to highlight important points.  

However, I also think that there are things worth indicating how they work dynamically. Like how a content system would work, e.g. context and rules combining to pull content out by description. Or how coordinates change based upon trigonometric values. I haven‘t done much of this, for the simple reason that I don‘t have a good animation tool. And, yes, I‘m aware that you do motion in PowerPoint and/or Keynote, but I haven‘t gotten into it. Time for a skill upgrade!

There are problems with animations, and guidelines. John Sweller‘s cognitive load plays out with Dick Mayer‘s work on multimedia research (as captured in his book with Ruth Clark: eLearning and the Science of Instruction), as indicated above. Thus, you shouldn‘t try to have people read text while watching visual dynamics (use audio). Also, you should help people focus attention by removing extraneous details and/or highlighting the appropriate focus.  

The general principles of media apply as well. Accessibility suggests some alternate representations. Timing suggests having a pause ability for any animation longer than a certain time, and of course the ability to replay. Similarly, the animation design should use appropriate white space, highlighting, and other aspects that make it visually clear and appealing.  

Overall, I‘d suggest that there are times when animations are the best option for conveying dynamic conceptual information. To use them, however, you have to take into account our cognitive limitations. So, these are some of my animation thoughts. I welcome yours.  

If not the myths person, then…?

9 February 2021 by Clark Leave a Comment

There’s a potential belief that I’m the ‘myths‘ person, and I’ve both principled and practical reasons to try to counter that. Here’s my thinking.

And, as always, the text.


I’ve a dilemma. These days, if someone posts some learning myth, people tend to let me know. And I don‘t really mind, but I do worry that it buckets me as the ‘myths‘ person. Despite the book, that‘s not really my role. Another way to bucket me would be the learning science person (my next book). That‘s better, but maybe still not quite accurate. So what the <x> person am I?

Yes, I did write a book about myths. But the purpose there was to point out bad things we‘re doing, so we can instead do better things. In fact, that‘s included: what you should do instead. It‘s really about better design, not about myths.

Similarly, the learning science book coming out is a primer on the underlying cognitive science and the implications for learning design. With the emphasis on learning design, not learning science. It concludes with two chapters on the implications and the important bits. So it‘s not about learning science per se, but as a basis for what we do with it.

Really, what I am is a learning science translator, not a myths debunker. Practically, that‘s because there‘s essentially no money in being a myths debunker. They might hire a talk, but what‘s the business model? Are you going to hire me to come in and debunk your myths? Er, that‘d be no. But there‘s a principled reason, too.  

It‘s about redesigning your learning design processes to better incorporate learning science (and avoid myths). The evidence is that the processes aren‘t well done, because we see too much bad learning. And the rationales are myriad: lack of knowledge, focus on efficiency, tool orientations, and more. Consequently, the services are similarly varied: workshops on learning science-informed design, consulting on the minimal changes to keep impacts on budget low but increase the effectiveness of the outcomes, and of course beyond: to performance consulting, informal learning, and more.

Because, L&D should properly be aligned with learning (and cognitive) science. And there are many ways to improve. That‘s what I‘m about, and that‘s why I‘m here. You can think of it as learning engineering (applied learning science), but that‘s a term still in flux in terms of meaning, since it also can mean the folks who spin the bits on complex platforms for adaptive learning, or the folks who analyze data to improve outcomes.  

I‘ve been recently calling myself a learning experience design strategist. Which is conceptually accurate, and yet unwieldy (since no one knows what it means). Yet it‘s about being strategic in learning experience design: creating processes that successfully integrate learning science with engagement to create outcomes that are effective, even transformative.

There are lots of things I do:  

  • Improve learning design processes to make learning more engaging and effective
  • Architect design approaches to address learning needs
  • Understand new technologies’ ability to enhance   learning experiences
  • Educate clients, audiences, and employees about the nuances of learning design
  • Review designs to improve effectiveness and engagement  
  • Convince clients (internal and/or external) and audiences about the value of learning science-based approaches
  • Interpret learning science and engagement research into practical guidelines

All of these are focused on being strategic about learning design. And I struggle to find another term: learning architect, learning strategist, and more. Still, there are several colleagues who are myths debunkers and learning science translators, and I‘ll suggest that you should follow, listen to, and most importantly, hire us. So, I’m not the myths person, but we do need more people applying learning science appropriately, and getting help to do so well. So whatever you want to term my role (suggestions welcome ;), do apply what we‘re talking about. Here‘s to better learning design!

Make it Meaningful: Elements

3 February 2021 by Clark Leave a Comment

This is the third of four posts about making learning meaningful. Here, I talk about the implications for some key learning elements.

And, as always, the text.


This is the third post about how to ‘make it meaningful‘. I talked about tricks and tips in the previous one, and here I want to talk about the implications for elements in creating experiences that matter. Here, I‘ll talk about Introductions, Examples, Practice, and Closings.

The introduction first, of course, hooks them in as we talked about in the first post. That might even happen before the learning experience introduction, though you will want to reiterate the WIIFM.   I like to use what I call a ‘motivating‘ example, that shows the consequences from having (or not) the skill(s) addressed. It‘s not a reference example that shows the whole process, but instead just makes clear the outcomes of this in a way the learner ‘gets‘.  

In addition to the cognitive necessity of reactivating relevant knowledge (which can be done in an engaging way), we want to also set appropriate expectations about the coming experience. A mismatch can undermine learner motivation. So, if there are things that they won‘t expect (unless that‘s deliberate), ensure that they have fair understandings.  

We also want to ensure that they understand what the outcomes will be. This does not mean sharing our design objectives, but instead the objectives that they care about. Rewrite them as (again) the WIIFM that they‘ll get out of it. The point being that basically we‘re opening the emotional as well as the cognitive story.

Examples are modeling the application of the model (which I‘m not covering here) to a context. These are important to help the learner understand how the skill gets applied to particular situations. From a cognitive standpoint, there are a number of elements such as showing the thinking and covering an appropriate suite of contexts. From an engagement perspective, however, these should be engaging stories (see the previous post). There should be a challenge, and the struggle of solving, and finally an outcome (including bad ones).  

The spread across contexts necessity plays out in practice, too. And, so too, does story. From an engagement perspective, as we discussed last week, we need appropriate challenge, and a settings that‘s both appealing to the learner and relevant to the goal. This is the biggest point at which creativity comes into play. Getting this right is key.

And, just as we opened the emotional experience with the introduction, we need to close it too. In addition to the usual ‘further directions‘ and re-contextualization of what they‘ve learned, we have some engagement aspects. We should acknowledge the learner‘s effort and accomplishments, and signify their transition to a new state of being. This could include connecting them to their new community of practice.

There‘s more, and this order is not the one you‘d use in design, but these are the critical elements. There‘re more details to this, of course And, if you‘re interested in the more, I‘ll encourage you to sign up for the workshop. This is the topic of the third week!   Of course, it‘s a full workshop, so in addition to the content, we‘ll have live sessions to workshop some ideas and discuss what we‘ve done, and assignments with personal feedback.   Hope to see you there! More in my next post.


All posts in the Make It Meaningful series:

First: Hook

Second: Tips’n’Tricks

Third: Elements

Four Process

Make it Meaningful: Tips ‘n’ Tricks

2 February 2021 by Clark Leave a Comment

This is the second of four posts where I’m talking about the next step beyond trivial engagement. Here I talk about some tips ‘n’ tricks that help us take our learning designs deeper in meaning.

And, as always, the text.


This is the second post about how to ‘make it meaningful‘. I talked about some tricks to maintain engagement in the previous one, and here I want to talk about what this means for the elements of learning. Here, I‘ll talk about story, challenge, exaggeration, and humor.  

First, a good experience has the characteristics of a lived story. To me, there are three major components: goal, role, and world. The goal is what the learner needs to achieve. (We choose this so that the learner won‘t achieve it unless or until they understand the necessary elements.) The role is the character that the learner is playing in trying to achieve this goal. They should be aligned. And the world is the context in which this is happening. The fantasy wrapping. Again, alignment.

The challenge to actually achieving the goal is important as well. This is what leads to learning and engagement. The alignment between Csikszentmihalyi‘s Flow and Vygotsky‘s Zone of Proximal Development lets us know that there‘re two extremes: ‘so difficult as to be frustrating‘ and ‘so easy as to be boring‘. In between is where learning, and engagement, happen. This increases as the learner‘s abilities do.

Another element to keep things from being boring is some exaggeration. That is, most of life is mundane, but our work is challenging. In the learning experience, however, what would seem challenging at work seems mundane because there is nothing really at stake.  

Thus, we can exaggerate: let‘s not work on just a patient, but the rebel leader‘s daughter, or not just a business deal, but the one that will save the company!   And, typically, we keep this down to about one level above real life, to not violate the willingness to suspend disbelief.

Finally, we can talk about humor. It‘s challenging to do, as it can be culturally specific, but appropriately applied humor can build trust and safety, and support greater exploration. And, if we realize business is a culture, we find some universals we can leverage. Timing matters, too, not just in the ‘letting a joke land‘ sense, but where and when humor‘s appropriate.  

There‘s more, but these tips ‘n’ tricks are typically missed opportunities. There‘re more details to this, of course. And, if you‘re interested in the more, I‘ll encourage you to sign up for the workshop. This is the topic of the second week!   Of course, it‘s a full workshop, so in addition to the content, we‘ll have live sessions to workshop some ideas and discuss what we‘ve done, and assignments with personal feedback.   Hope to see you there! More in my next post.


All posts in the Make It Meaningful series:

First: Hook

Second: Tips’n’Tricks

Third: Elements

Four Process

Make it Meaningful: Hook

1 February 2021 by Clark Leave a Comment

I believe that in addition to learning science, the other key element of Learning Experience Design is engagement. More than the trivial tarting-up, however, trying to make it meaningful. I’ve put together four posts covering some of the key elements, and this is the first. I’m talking about setting the ‘hook’ (and, really, the key element).

And, as always, the text.


In anticipation of my upcoming ‘Make it Meaningful‘ workshop through the Learning Development Accelerator, I wanted to provide an overview of the topic. I think it‘s important to share some of the elements that are on tap. There‘re four parts: 1. The Hook, 2. Elaborations, 3. Elements, and 4. Process.  

Today, I want to talk about the core principle that makes it work. To do so, I want to start with the structure that I suggest is at core what you need to initially hook folks. And that takes 3 separate elements that the learner needs to ‘get‘:

  1. You know, I do need this
  2. And, I don‘t already know it
  3. And, this experience will change that

That‘s it. I‘ll posit that if you can achieve this, you‘ll have a learner willing to start the learning experience. And, as a concomitant claim, that we can do this. Let me elaborate.

I think that we can get people to recognize that they need it. It‘s actually an implication from Deci & Ryan‘s Self-Determination Theory that Matt Richter of the Thiagi group helped me understand. I claim that we need learners to see the WIIFM, the What‘s In It For Me. And I‘ll suggest this comes from consequences, either the positive consequences of knowing it, or the negative ones of not knowing it. It‘s not as good, perhaps, as true intrinsic motivation, but it‘s good enough, and more reliable.

Then, you can‘t have them thinking they already know it. In general, that might not be a problem, but in certain circumstances it can be. For instance, in a truck-selling situation, the sales folks believed they already knew how. We had to make it very clear that they didn‘t before they were willing to engage. And, once they were aware, they were quite competitive in trying to rectify the situation.

Finally, learners have to believe that what you‘re doing will effectively accomplish this (in a reasonable fashion). And this may be particularly problematic, if they‘ve previously experienced engaging but not effective, or even worse, boring content.   You may have to do some extra work to convince them that you‘ve really changed!

Once you‘ve got your learners hooked, you‘ll have to deliver, but if you don‘t hook ‘em up front, it‘ll be of no avail. To paraphrase, you may be able to bring a learner to learning, but you can‘t make ‘em think. We‘ll talk about this in the next segment.  

So, get the WIIFM, and help them see that they need it. There‘re more details to this, of course. And, if you‘re interested in the more, I‘ll encourage you to sign up for the workshop. This is the topic of the first week!   Of course, it‘s a full workshop, so in addition to the content, we‘ll have live sessions to workshop some ideas and discuss what we‘ve done, and assignments with personal feedback.   Hope to see you there! More in my next post.


All posts in the Make It Meaningful series:

First: Hook

Second: Tips’n’Tricks

Third: Elements

Four Process

« Previous Page
Next Page »

Clark Quinn

The Company

Search

Feedblitz (email) signup

Never miss a post
Your email address:*
Please wait...
Please enter all required fields Click to hide
Correct invalid entries Click to hide

Pages

  • About Learnlets and Quinnovation

The Serious eLearning Manifesto

Manifesto badge

Categories

  • design
  • games
  • meta-learning
  • mindmap
  • mobile
  • social
  • strategy
  • technology
  • Uncategorized
  • virtual worlds

License

Previous Posts

  • November 2025
  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006
  • August 2006
  • July 2006
  • June 2006
  • May 2006
  • April 2006
  • March 2006
  • February 2006
  • January 2006

Amazon Affiliate

Required to announce that, as an Amazon Associate, I earn from qualifying purchases. Mostly book links. Full disclosure.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.