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Clark Quinn’s Learnings about Learning

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Update on my events

17 June 2021 by Clark Leave a Comment

In January I posted about my upcoming webinars (now past), workshops, etc. As things open up again (yay, vaccines), some upcoming events will be happening live!  And, of course, virtual. In fact, one starts next week! So I thought it time to update you on the things I’ll be doing. Then we’ll get back to my regular posts ;). So here’s an update on my events.

First, starting next week, is the Learning Development Conference, by the Learning Development Accelerator (caveat: I’m on their advisory board). Last year, it was an experiment. They did several things very well: it was focused on evidence-based approaches, it created timings that worked for a broad section of the world’s populace (e.g. live sessions were offered twice, once early once late), and it had asynchronous content as well as synchronous. It also had ways to maintain contact and discussions. As a result, it was a success, leading to the Accelerator and this second event.

It’s for six weeks, and first I’ve got an asynchronous course on learning science (a subset of the bigger one I do as a blended workshop for HR.com/Allen Academy). I’m also doing two live sessions (at different times) on some of the new results from cognitive science. I’m already dobbed in for one debate, and they’ll likely call on me for more. There are also a suite of the top names in evidence-based L&D appearing doing either or both of live or asynchronous content.

Second, at the end of August, I’ll be speaking at ATD’s International Conference and Exposition. This is a live event in Salt Lake City. (My first since the pandemic!) Of course I’m speaking on learning science; the topic of my book with them. There could even be a book-signing event!  If you don’t know ATD’s ICE, it’s huge, both a blessing and curse. Lots of quality content (ok, mostly ;), almost too many people to find your friends, but lots of new friends to make, with broad coverage. Also, a big exposition (maybe smaller this year ;).

Third, I’ll be at the Learning Guild’s DevLearn again this year. This has always been one of the best conferences because the Guild runs good events (caveat: I’m their first Guild Master). They want it to grow, of course, but as yet it’s still be reasonably sized, and with quality content. For one, I’ll be speaking on learning science implications.

I’ll  also be running a pre-conference workshop on Making Learning Meaningful. And this is, I suggest, truly of interest. I’ve been seeing more and more examples of well-designed content that’s still lacking in engagement, and this workshop is all about that. It’s an area I’ve been actively exploring and synthesizing into practical implications. Like in the series I did on the topic here, I cover how to hook initial interest, then maintain it through the experience. Also considered are the implications for the elements of learning, and a process to make it practical.

I recommend all three (or I wouldn’t be inclined to speak at them). So that’s the current update on my events. Hope to see you at one or another!

New recommended readings

8 June 2021 by Clark Leave a Comment

My Near Book ShelfOf late, I‘ve been reading quite a lot, and I‘m finding some very interesting books. Not all have immediate take homes, but I want to introduce a few to you with some notes. Not all will be relevant, but all are interesting and even important. I‘ll also update my list of recommended readings. So here are my new recommended readings. (With Amazon Associates links: support your friendly neighborhood consultants.)

First, of course, I have to point out my own Learning Science for Instructional Designers. A self-serving pitch confounded with an overload of self-importance? Let me explain. I am perhaps overly confident that it does what it says, but others have said nice things. I really did design it to be the absolute minimum reading that you need to have a scrutable foundation for your choices. Whether it succeeds is an open question, so check out some of what others are saying. As to self-serving, unless you write an absolute mass best-seller, the money you make off books is trivial. In my experience, you make more money giving it away to potential clients as a better business card than you do on sales. The typically few hundred dollars I get a year for each book aren‘t going to solve my financial woes! Instead, it‘s just part of my campaign to improve our practices.

So, the first book I want to recommend is Annie Murphy Paul‘s The Extended Mind. She writes about new facets of cognition that open up a whole area for our understanding. Written by a journalist, it is compelling reading. Backed in science, it’s valuable as well. In the areas I know and have talked about, e.g. emergent and distributed cognition, she gets it right, which leads me to believe the rest is similarly spot on. (Also her previous track record; I mind-mapped her talk on learning myths at a Learning Solutions conference). Well-illustrated with examples and research, she covers embodied cognition, situated cognition, and socially distributed cognition, all important. Moreover, there‘re solid implications for the redesign of instruction. I‘ll be writing a full review later, but here‘s an initial recommendation on an important and interesting read.  

I‘ll also alert you to Tania Luna‘s and LeeAnn Renninger‘s Surprise. This is an interesting and fun book that instead of focusing on learning effectiveness, looks at the engagement side. As their subtitle suggests, it‘s about how to Embrace the Unpredictable and Engineer the Unexpected. While the first bit of that is useful personally, it‘s the latter that provides lots of guidance about how to take our learning from events to experiences. Using solid research on what makes experiences memorable (hint: surprise!) and illustrative anecdotes, they point out systematic steps that can be used to improve outcomes. It‘s going to affect my Make It Meaningful  work!

Then, without too many direct implications, but intrinsically interesting is Lisa Feldman Barrett‘s How Emotions Are Made. Recommended to me, this book is more for the cog sci groupie, but it does a couple of interesting things. First, it creates a more detailed yet still accessible explanation of the implications of Karl Friston‘s Free Energy Theory. Barrett talks about how those predictions are working constantly and at many levels in a way that provides some insights. Second, she then uses that framework to debunk the existing models of emotions. The experiments with people recognizing facial expressions of emotion get explained in a way that makes clear that emotions are not the fundamental elements we think they are. Instead, emotions social constructs! Which undermines, BTW, all the facial recognition of emotion work.

I also was pointed to Tim Harford‘s The Data Detective, and I do think it‘s a well done work about how to interpret statistical claims. It didn‘t grip me quite as viscerally as the afore-mentioned books, but I think that‘s because I (over-)trust my background in data and statistics. It is a really well done read about some simple but useful rules for how to be a more careful reviewer of statistical claims. While focused on parsing the broader picture of societal claims (and social media hype), it is relevant to evaluating learning science as well.  

I hope you find my new recommended readings of interest and value. Now, what are you recommending to me? (He says, with great trepidation. ;)

How to be an elearning expert

1 June 2021 by Clark 3 Comments

I was asked (and have been a time or two before): “What’s the one most important thing you’d like to tell to be successful Ed Tech industry leader” Of course there wasn‘t just one ;). Still, looking at colleagues who I think fit that characterization, I find some commonalities that are worth sharing. So here‘s one take on how to be an elearning expert.

Let‘s start with that ‘one thing‘.   Which is challenging, since it‘s more than one thing! Still, I boiled it down into two components: know your stuff, and let people know.   That really is the core. So let‘s unpack that some more.   The first thing is to establish credibility. Which means demonstrating that you track and promote the right stuff.  

Some folks have created a model that they tout. Cathy Moore has Action Mapping, Harold Jarche has PKM, Con Gottfredson has the 5 moments of need, and so on.   It‘s good having a model, if it‘s a good, useful one (there are people who push models that are hype or ill-conceived at best). Note that it‘s not necessarily the case that these folks are just known for this model, and most of these folks can talk knowledgeably about much more, but ‘owning‘ a model that is useful is a great place to be. (I occasionally regret that I haven‘t done a good job of branding my models.) They understand their model and its contribution, it‘s a useful one, and therefore they contribute validly that way and are rightly recognized.

Another approach like this is owning a particular domain. Whether gaming (e.g. Karl Kapp), visuals (Connie Malamed), design (Michael Allen), mixed realities (Ann Rollins), AI (Donald Clark), informal (Jane Hart), evaluation (Will Thalheimer), management (Matt Richter), and so on, they have deep experience and a great conceptual grasp in a particular area. Again, they can and do speak outside this area, but when they talk about these topics in particular, what they say is worthy of your attention!

Then there are other folks who don‘t necessarily have a single model, but instead reliably represent good science. Julie Dirksen, Patti Shank, Jane Bozarth, Mirjam Neelen, and others  have established a reputation for knowing the learning science and interpreting it in accurate, comprehensible, and useful ways.  

The second point is that these folks write and talk about their models and/or approaches. They‘re out there, communicating. It‘s about reliably saying the important things again and again (always with a new twist). A reputation doesn‘t just emerge whole-cloth, it‘s built step by step. They also practice what they preach, and have done the work so they can talk about it. They talk the talk and walk the walk. Further, you can check what they say.  

So how to start? There are two clear implications. Obviously, you have to Know. Your. Stuff! Know learning, know design, know engagement, know tech. Further, know what it means in practice!   You can focus deeply in one area, or generate one useful and new model, or have a broad background, but it can‘t just be in one thing. It‘s not just all your health content for one provider. What you‘re presenting needs to be representative and transferable.  Further, you need to keep up to date, so that means continually learning: reading, watching, listening.

Second, it‘s about sharing. Writing and speaking are the two obvious ways. Sure, you can host a channel: podcast, vlog, blog, but if you‘re hosting other folks, you‘re seen as well connected but not necessarily as the expert. Further, I reckon you have to be able to write and speak (and pretty much all of these folks do both well).   So, start by speaking at small events, and get feedback to improve. Study good presentation style. Then start submitting for events like the Learning Guild, ATD, or LDA (caveats on all of these owing to various relationships, but I think they‘re all scrutable). I once wrote about how to read and write proposals, and I think my guidance is still valid.

Similarly, write. Learning Solutions or eLearn Mag are two places to put stuff that‘s sensibly rigorous but written for practitioners.   Take feedback to heart, and deliberately improve. Make sure you‘re presenting value, not pitching anything. What conferences and magazines say about not selling, that your clear approach is what sells, is absolutely true.  

Also, make sure that you have a unique ‘voice’. No one needs the same things others are saying, at least in the same way. Have a perspective, your own take. Your brand is not only what you say, but how you say it.

A related comment: track some related fields. Most of the folks I think of as experts have some other area they draw inspiration from. UX/UI, anthropology, software engineering, there are many fields and finding useful insight from a related one is useful to the field and keeps you fresh.

Oh, one other thing. You have to have integrity. People have to be able to trust what you say. If you push something for which you have a private benefit, or something that‘s trendy but not real, you will lose whatever careful credibility you‘ve built up. Don‘t squander it!  

So that‘s my take on how to be an elearning expert. So, what have I missed?

Overworked IDs

25 May 2021 by Clark 2 Comments

I was asked a somewhat challenging question the other day, and it led me to reflect. As usual, I‘m sharing that with you. The question was “How can IDs keep up with everything, feel competent and confident in our work” It‘s not a trivial question! So I‘ll share my response to overworked IDs.

There was considerable context behind the question. My interlocutor weighed in with her tasks:  

“sometimes I wonder how to best juggle everything that my role requires: project management, design and ux/ui skills, basic coding, dealing with timelines and SMEs and managers. Don‘t forget task analysis and needs assessment skills, making content accessible and engaging. And staying on top of a variety of software.”  

I recognize that this is the life of overworked IDs, particularly if you‘re the lone ID (which isn‘t infrequent), or expected to handle course development on your own. Yet it is a lot of different competencies. In work with IBSTPI, where we‘re defining competencies, we‘re recognizing that different folks cut up roles differently. Regardless, many folks wear different competency requirements that in other orgs are handled by different teams. So what‘s a person to do?

My response focused on a couple of things. First, there‘re the expectations that have emerged. After 9/11, when we were avoiding travel, there was a push for elearning. And, with the usual push for efficiency, rapid elearning became the vogue. That is, tools that made it easy to take PDFs and PPTs and put it up online with a quiz. It looked like lectures, so it must be learning, right?

One of the responses, then, is to manage expectations. In fact, a recent post addressed the gap between what we know and what orgs should know. We need to reset expectations.

As part of that, we need to create better expectations about what learning is. That was what drove the Serious eLearning Manifesto [elearningmanifesto.org], where we tried to distinguish between typical elearning and serious elearning. Our focus should shift to where our first response isn‘t a course!  

As to what is needed to feel competent and confident, I‘ve been arguing there are three strands. For one (not surprisingly ;), I think IDs need to know learning science. This includes being able to fill in the gaps in and update on instructional design prescriptions, and also to be able to push back against bad recommendations. (Besides the book, this has been the subject of the course I run for HR.com via Allen Academy, will be the focus of my presentation at ATD ICE this summer, and also my asynchronous course for the LDC conference.)  

Second, I believe a concomitant element is understanding true engagement. Here I mean going beyond trivial approaches like tarting-up drill-and-kill, and gamification, and getting into making it meaningful. (I‘ve run a workshop on that through the LDA, and it will be the topic of my workshop at DevLearn this fall.)

The final element is a performance ecosystem mindset. That is, thinking beyond the course: first to performance support, still on the optimal execution side of the equation. Then we move to informal learning, facilitating learning. Read: continual innovation! This may seem like more competencies to add on, but the goal is to reduce the emphasis (and workload) on courses, and build an organization that continues to learn. I address this in the  Revolutionize L&D book, and also my mobile course for Allen Interactions (a mobile mindset is, really, a performance ecosystem mindset!).

If you‘re on top of these you should prepared to do your job with competence and confidence. Yes, you still have to navigate organizational expectations, but you‘re better equipped to do so. I‘ll also suggest you stay tuned for further efforts to make these frameworks accessible.  

So, there‘re my responses to overworked IDs. Sorry, no magic bullets, I‘m afraid (because ‘magic‘ isn‘t a thing, sad as that may be). Hopefully, however, a basis upon which to build. That‘s my take, at any rate, I welcome hearing how you‘d respond.

Deep learning and expertise

20 April 2021 by Clark 3 Comments

A colleague asked “is anyone talking about how deep learning requires time, attention, and focus” He was concerned with “the trend that tells us everything must be short.”   He asked if I‘d written anything, and I realize I really haven‘t. Well, I did make a call  for “slow learning” once upon a time, but it‘s probably worth doing it again.   So here‘s a riff on deep learning and expertise.

First, what do we mean by deep learning? Here, I‘m suggesting that the goal of deep learning is expertise. We‘ve automated enough of the component elements that we can use our conscious processes to make expert judgments in addressing performance requirements. This could be following a process, making strategic decisions such as diagnoses and prescriptions, and more. It can also require developing pre-conscious responses, such as we train airline pilots to respond to emergencies.  

Now, these responses can vary in their degree of transfer. Making decisions about how to remedy a piece of machinery that‘s misbehaving is different than deciding how to prioritize the new product improvements. The former is more specific, the latter is more generic. Yet, there are certain things that are relevant to both.  

Another issue is how often it needs to be performed. You can develop expertise much quicker with lots of opportunities to apply the knowledge. It‘s more challenging to achieve when there aren‘t as many times it‘s relevant in the course of your workflow. The aforementioned pilots are training for situations they never hope to see!

Before we get there, however, there‘s one other issue to address: how much has to go in the head, and how much can be in the world?   In general, getting information in the head is hard (if we‘re doing it right), and we should try to avoid it when possible. I argue  for backwards design, starting with what the performance looks like if we‘ve focused on IA (intelligence augmentation ), that is, looking for the ideal combination of smarts between technology (loosely defined) and our heads. As Joe Harless famously said “iInside every fat course there‘s a thin job aid crying to get out.”  

Once we‘ve determined that we need human expertise, we also need to acknowledge that it takes time! I put it this way: the strengthening of connections (what learning is at the neural level) can only be done so much in any one day before the strengthening function fatigues; you literally need sleep before you can learn more. And only so much strengthening can happen in that one day. So to develop strong connections, e.g. strong enough that it will be triggered appropriately, is going to have to be spaced out over time.  

This does depend on the pre-existing knowledge of the learner, but it was Anders Ericsson who posited the approximately 10K hours of practice to achieve expertise. That‘s both not quite accurate and not quite what he said, but as a rule of thumb it may be helpful. The important thing is that not just any practice will work. It takes what he called ‘deliberate practice‘, that is the right next thing for this learner. Continued, over time, as the learners‘ ability increases new practice focuses are necessary.

All that can‘t come from a course (no one is going to sit through 10000 hours!). Instead, if we follow the intent of the 70:20:10 framework, it‘s going to take some initial courses, then coaching, with stretch assignments and feedback, and joining a relevant community of practice, and….

We also can‘t assume that our learners will develop this as efficiently as possible. Unless we‘ve trained them to be good self-learners, it will take guided learning across their experience. Even if it‘s only at a particular point; most people who are pursuing a sport, hobby, what have you, eventually will take a course to get past their own limitations and accelerate development.

The short answer is that deep expertise doesn‘t, can‘t, come from a short learning experience. It comes from an extended learning experience, with spaced, deliberate, and varied practice with feedback. If you want expertise, know what it takes and do it. That‘s true whether you‘re doing it for yourself or you‘re in charge of it for others. Deep learning and expertise comes with hard work. (Also, let‘s make that ‘hard fun‘ ;).  

If not the myths person, then…?

9 February 2021 by Clark Leave a Comment

There’s a potential belief that I’m the ‘myths‘ person, and I’ve both principled and practical reasons to try to counter that. Here’s my thinking.

And, as always, the text.


I’ve a dilemma. These days, if someone posts some learning myth, people tend to let me know. And I don‘t really mind, but I do worry that it buckets me as the ‘myths‘ person. Despite the book, that‘s not really my role. Another way to bucket me would be the learning science person (my next book). That‘s better, but maybe still not quite accurate. So what the <x> person am I?

Yes, I did write a book about myths. But the purpose there was to point out bad things we‘re doing, so we can instead do better things. In fact, that‘s included: what you should do instead. It‘s really about better design, not about myths.

Similarly, the learning science book coming out is a primer on the underlying cognitive science and the implications for learning design. With the emphasis on learning design, not learning science. It concludes with two chapters on the implications and the important bits. So it‘s not about learning science per se, but as a basis for what we do with it.

Really, what I am is a learning science translator, not a myths debunker. Practically, that‘s because there‘s essentially no money in being a myths debunker. They might hire a talk, but what‘s the business model? Are you going to hire me to come in and debunk your myths? Er, that‘d be no. But there‘s a principled reason, too.  

It‘s about redesigning your learning design processes to better incorporate learning science (and avoid myths). The evidence is that the processes aren‘t well done, because we see too much bad learning. And the rationales are myriad: lack of knowledge, focus on efficiency, tool orientations, and more. Consequently, the services are similarly varied: workshops on learning science-informed design, consulting on the minimal changes to keep impacts on budget low but increase the effectiveness of the outcomes, and of course beyond: to performance consulting, informal learning, and more.

Because, L&D should properly be aligned with learning (and cognitive) science. And there are many ways to improve. That‘s what I‘m about, and that‘s why I‘m here. You can think of it as learning engineering (applied learning science), but that‘s a term still in flux in terms of meaning, since it also can mean the folks who spin the bits on complex platforms for adaptive learning, or the folks who analyze data to improve outcomes.  

I‘ve been recently calling myself a learning experience design strategist. Which is conceptually accurate, and yet unwieldy (since no one knows what it means). Yet it‘s about being strategic in learning experience design: creating processes that successfully integrate learning science with engagement to create outcomes that are effective, even transformative.

There are lots of things I do:  

  • Improve learning design processes to make learning more engaging and effective
  • Architect design approaches to address learning needs
  • Understand new technologies’ ability to enhance   learning experiences
  • Educate clients, audiences, and employees about the nuances of learning design
  • Review designs to improve effectiveness and engagement  
  • Convince clients (internal and/or external) and audiences about the value of learning science-based approaches
  • Interpret learning science and engagement research into practical guidelines

All of these are focused on being strategic about learning design. And I struggle to find another term: learning architect, learning strategist, and more. Still, there are several colleagues who are myths debunkers and learning science translators, and I‘ll suggest that you should follow, listen to, and most importantly, hire us. So, I’m not the myths person, but we do need more people applying learning science appropriately, and getting help to do so well. So whatever you want to term my role (suggestions welcome ;), do apply what we‘re talking about. Here‘s to better learning design!

Make it Meaningful: Elements

3 February 2021 by Clark Leave a Comment

This is the third of four posts about making learning meaningful. Here, I talk about the implications for some key learning elements.

And, as always, the text.


This is the third post about how to ‘make it meaningful‘. I talked about tricks and tips in the previous one, and here I want to talk about the implications for elements in creating experiences that matter. Here, I‘ll talk about Introductions, Examples, Practice, and Closings.

The introduction first, of course, hooks them in as we talked about in the first post. That might even happen before the learning experience introduction, though you will want to reiterate the WIIFM.   I like to use what I call a ‘motivating‘ example, that shows the consequences from having (or not) the skill(s) addressed. It‘s not a reference example that shows the whole process, but instead just makes clear the outcomes of this in a way the learner ‘gets‘.  

In addition to the cognitive necessity of reactivating relevant knowledge (which can be done in an engaging way), we want to also set appropriate expectations about the coming experience. A mismatch can undermine learner motivation. So, if there are things that they won‘t expect (unless that‘s deliberate), ensure that they have fair understandings.  

We also want to ensure that they understand what the outcomes will be. This does not mean sharing our design objectives, but instead the objectives that they care about. Rewrite them as (again) the WIIFM that they‘ll get out of it. The point being that basically we‘re opening the emotional as well as the cognitive story.

Examples are modeling the application of the model (which I‘m not covering here) to a context. These are important to help the learner understand how the skill gets applied to particular situations. From a cognitive standpoint, there are a number of elements such as showing the thinking and covering an appropriate suite of contexts. From an engagement perspective, however, these should be engaging stories (see the previous post). There should be a challenge, and the struggle of solving, and finally an outcome (including bad ones).  

The spread across contexts necessity plays out in practice, too. And, so too, does story. From an engagement perspective, as we discussed last week, we need appropriate challenge, and a settings that‘s both appealing to the learner and relevant to the goal. This is the biggest point at which creativity comes into play. Getting this right is key.

And, just as we opened the emotional experience with the introduction, we need to close it too. In addition to the usual ‘further directions‘ and re-contextualization of what they‘ve learned, we have some engagement aspects. We should acknowledge the learner‘s effort and accomplishments, and signify their transition to a new state of being. This could include connecting them to their new community of practice.

There‘s more, and this order is not the one you‘d use in design, but these are the critical elements. There‘re more details to this, of course And, if you‘re interested in the more, I‘ll encourage you to sign up for the workshop. This is the topic of the third week!   Of course, it‘s a full workshop, so in addition to the content, we‘ll have live sessions to workshop some ideas and discuss what we‘ve done, and assignments with personal feedback.   Hope to see you there! More in my next post.


All posts in the Make It Meaningful series:

First: Hook

Second: Tips’n’Tricks

Third: Elements

Four Process

Make it Meaningful: Tips ‘n’ Tricks

2 February 2021 by Clark Leave a Comment

This is the second of four posts where I’m talking about the next step beyond trivial engagement. Here I talk about some tips ‘n’ tricks that help us take our learning designs deeper in meaning.

And, as always, the text.


This is the second post about how to ‘make it meaningful‘. I talked about some tricks to maintain engagement in the previous one, and here I want to talk about what this means for the elements of learning. Here, I‘ll talk about story, challenge, exaggeration, and humor.  

First, a good experience has the characteristics of a lived story. To me, there are three major components: goal, role, and world. The goal is what the learner needs to achieve. (We choose this so that the learner won‘t achieve it unless or until they understand the necessary elements.) The role is the character that the learner is playing in trying to achieve this goal. They should be aligned. And the world is the context in which this is happening. The fantasy wrapping. Again, alignment.

The challenge to actually achieving the goal is important as well. This is what leads to learning and engagement. The alignment between Csikszentmihalyi‘s Flow and Vygotsky‘s Zone of Proximal Development lets us know that there‘re two extremes: ‘so difficult as to be frustrating‘ and ‘so easy as to be boring‘. In between is where learning, and engagement, happen. This increases as the learner‘s abilities do.

Another element to keep things from being boring is some exaggeration. That is, most of life is mundane, but our work is challenging. In the learning experience, however, what would seem challenging at work seems mundane because there is nothing really at stake.  

Thus, we can exaggerate: let‘s not work on just a patient, but the rebel leader‘s daughter, or not just a business deal, but the one that will save the company!   And, typically, we keep this down to about one level above real life, to not violate the willingness to suspend disbelief.

Finally, we can talk about humor. It‘s challenging to do, as it can be culturally specific, but appropriately applied humor can build trust and safety, and support greater exploration. And, if we realize business is a culture, we find some universals we can leverage. Timing matters, too, not just in the ‘letting a joke land‘ sense, but where and when humor‘s appropriate.  

There‘s more, but these tips ‘n’ tricks are typically missed opportunities. There‘re more details to this, of course. And, if you‘re interested in the more, I‘ll encourage you to sign up for the workshop. This is the topic of the second week!   Of course, it‘s a full workshop, so in addition to the content, we‘ll have live sessions to workshop some ideas and discuss what we‘ve done, and assignments with personal feedback.   Hope to see you there! More in my next post.


All posts in the Make It Meaningful series:

First: Hook

Second: Tips’n’Tricks

Third: Elements

Four Process

Make it Meaningful: Hook

1 February 2021 by Clark Leave a Comment

I believe that in addition to learning science, the other key element of Learning Experience Design is engagement. More than the trivial tarting-up, however, trying to make it meaningful. I’ve put together four posts covering some of the key elements, and this is the first. I’m talking about setting the ‘hook’ (and, really, the key element).

And, as always, the text.


In anticipation of my upcoming ‘Make it Meaningful‘ workshop through the Learning Development Accelerator, I wanted to provide an overview of the topic. I think it‘s important to share some of the elements that are on tap. There‘re four parts: 1. The Hook, 2. Elaborations, 3. Elements, and 4. Process.  

Today, I want to talk about the core principle that makes it work. To do so, I want to start with the structure that I suggest is at core what you need to initially hook folks. And that takes 3 separate elements that the learner needs to ‘get‘:

  1. You know, I do need this
  2. And, I don‘t already know it
  3. And, this experience will change that

That‘s it. I‘ll posit that if you can achieve this, you‘ll have a learner willing to start the learning experience. And, as a concomitant claim, that we can do this. Let me elaborate.

I think that we can get people to recognize that they need it. It‘s actually an implication from Deci & Ryan‘s Self-Determination Theory that Matt Richter of the Thiagi group helped me understand. I claim that we need learners to see the WIIFM, the What‘s In It For Me. And I‘ll suggest this comes from consequences, either the positive consequences of knowing it, or the negative ones of not knowing it. It‘s not as good, perhaps, as true intrinsic motivation, but it‘s good enough, and more reliable.

Then, you can‘t have them thinking they already know it. In general, that might not be a problem, but in certain circumstances it can be. For instance, in a truck-selling situation, the sales folks believed they already knew how. We had to make it very clear that they didn‘t before they were willing to engage. And, once they were aware, they were quite competitive in trying to rectify the situation.

Finally, learners have to believe that what you‘re doing will effectively accomplish this (in a reasonable fashion). And this may be particularly problematic, if they‘ve previously experienced engaging but not effective, or even worse, boring content.   You may have to do some extra work to convince them that you‘ve really changed!

Once you‘ve got your learners hooked, you‘ll have to deliver, but if you don‘t hook ‘em up front, it‘ll be of no avail. To paraphrase, you may be able to bring a learner to learning, but you can‘t make ‘em think. We‘ll talk about this in the next segment.  

So, get the WIIFM, and help them see that they need it. There‘re more details to this, of course. And, if you‘re interested in the more, I‘ll encourage you to sign up for the workshop. This is the topic of the first week!   Of course, it‘s a full workshop, so in addition to the content, we‘ll have live sessions to workshop some ideas and discuss what we‘ve done, and assignments with personal feedback.   Hope to see you there! More in my next post.


All posts in the Make It Meaningful series:

First: Hook

Second: Tips’n’Tricks

Third: Elements

Four Process

Buzzwords and Branding

26 January 2021 by Clark Leave a Comment

I was reflecting on a few things on terminology, buzzwords and branding in particular. And, as usual, learning out loud, here are my reflections.


The script:

So I’ve been known to take a bit of a blade to buzzwords (c.f. microlearning). And, I reckon there’s a distinction between vocabulary and hype. Further, I get the need for branding (and have been slack on my own part).  So, here I talk about buzzwords and branding.

First, vocabulary is important. I’m a stickler (I’m sure some would say pedantic ;) about conceptual clarity. We need to have clear language to distinguish between different concepts. (You shouldn’t say ‘cat’ when you mean ‘dog’, someone’s likely to get a wee bit confused!)

And, to be clear, there’s internal and external vocabulary. For instance, other people don’t really care about objectives, they just want outcomes. This internal vocabulary can be shortcuts, and help us minimize what we need to say to still communicate. Brevity is the soul of wit, after all.

And then there’s hype. The distinction, I reckon, is when we start tossing in buzzwords that are new, drawn from elsewhere, and promise great things. Adaptive and neuro- are two examples of buzzphrases that are open to interpretation but sound intriguing. Yet they require careful examination.

Then, there’s branding. You attach a label to something to identify it specifically. Harold Jarche’s Personal Knowledge Mastery (PKM), for instance, is a brand for a framework. So, too, would be Michael Allen’s SAM (Successive Approximation Model) and CCAF (Context-Challenge-Activity-Feedback). They’re ways to package up good ideas. And of course, t0 take ownership.

This latter step, I confess, I’ve failed on. The alignment in Engaging Learning and the different categories of mobile are two places I dropped the ball. I recently tried a brief attempt to remedy another, when I released the Performance Ecosystem Maturity Model.

I  do have the 4C’s of Mobile, but while that turns out to be useful, it’s not the most important characterization. In a conversation with someone the other day, he asked what I called the mobile framework I mentioned and he found useful. And I didn’t have an answer. I’ve talked about it before, but I didn’t label it. And yet it’s kind of the most important way to look at mobile! I use it as the organizing framework when I talk about mobile (really, the performance ecosystem):

  • Augmenting formal learning
  • Performance support (mobile’s natural niche)
  • Social (more the informal)
  • Contextual (mobile’s unique opportunity)

I wasn’t sure what to brand this, so for the moment it’s the Four Modes of mLearning (4M? 4MM?).

And for games, that alignment I mentioned I briefly termed the EEA: Effectiveness-Engagement Alignment. The point is that the elements that lead to effective education practice, and the ones that lead to engaging experiences, have a perfect alignment. It’s been a good basis for design for me. But, again, that labeling came more than a decade after the book first came out.

Ok, so I was counting on the ‘Quinnovation’ branding. And that’s worked, but it’s not quite enough to hang products on. So…I’m working on it. (And it may be that having ‘Learnlets’ separate from Quinnovation is another self-inflicted impediment!)

Still, I think it’s important to distinguish between buzzwords and branding. And they shouldn’t be the same (trademarking ‘microlearning’, anyone ;). Again, vocabulary is important, for clarity, not hype. And branding is good for attribution. But they’re not the same thing. Those are my thoughts, what are yours?

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