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Clark Quinn’s Learnings about Learning

Training Organization Fails

19 August 2025 by Clark Leave a Comment

I’ve worked with a lot of organizations that train others. I’ve consulted to them, spoken to them, and of course written and spoken for them. (And, of course, others!) And, I’ve seen that they have a reliable problem. Over the years, it occurs to me that these failures stem from a pattern that’s understandable, and also avoidable. So I want to talk about how a training organization fails. (And, realize, that most organizations should be learning organizations, so this is a bigger plea.)

The problem stems from the orgs’ offering. They offer training. Often, certification is linked. And folks need this, for continuing education needs. What folks are increasingly realizing is that much of the learning they’re offering is now findable on the web. For free. Which means that the companies not seeing the repeat business. Even if required, they’re not seeing loyalty. And I think there’s a simple reason why.

My explanation for this is that the orgs are focusing on training, not on performance solutions. People don’t want training for training’s sake, by and large. Sure, they need continuing education in some instances, so they’ll continue (until those requirements change, at least). Folks’ll take courses in the latest bizbuzz, in lieu of any other source, of course.  (That’s currently Generative Artificial Intelligence, generically called AI; before that as an article aptly pointed out it was the metaverse, or crypto, or Web 3.0, …)

What would get people to do more than attend the necessary or trendy courses? The evidence is that folks persist when they find value. If you’re providing real value, they will come. So what does that take? I posit that a full solution would be comprised of three things: skill development, performance support, and community.

Part 1: Actual learning

The first problem, of course, could be their learning design. Too often, organizations are falling prey to the same problems that belabor other organizational learning; bad design. They offer information instead of practice. Sure, they get good reviews, but folks aren’t leaving capable of doing something new. That’s not true of all, of course (recently engaged with an organization with really good learning design), but event-based learning doesn’t work.

What should happen is that the orgs target specific competencies, have mental models, examples, and meaningful practice. I’ve talked a lot about good learning design, and have worked with others on the same (c.f. Serious eLearning Manifesto). Still, it seems to remain a surprise to many organizations.

Further, learning has to extend beyond the ‘event’ model. That is, we need to space out practice with feedback. That’s neglected, though there are solutions now, and soon to be available. (Elevator 9, cough cough. ;) Thus, what we’re talking about is real skill development. That’s something people would care about. While it’s nice to have folks say they like it, it’s better if you actually demonstrate impact.

Part 2: Performance support

Of course, equipping learners with skills isn’t a total solution to need. If you really want to support people succeeding, you need more than just the skills. Folks need tools, too. In fact, your skill development should be built to include the tools. Yet, too often when I ask, such orgs admit that this is an area they don’t address.

There are times when courses don’t make sense. There are cognitive limits to what we can do, and we’ve reliably built ways to support our flaws. This can range from things performed rarely (so courses can’t help), through information that’s too volatile or arbitrary, to things done so frequently that we may forget whether we’ve taken a step. There are many situations in pretty much any endeavor where tools make sense. And providing good ones to complement the training, and in fact using those tools as part of the training, is a great way to provide additional value.

You can even make these tools an additional revenue stream, separate from the courses, or of course as part of them. Still, folks want solutions, not just skill development. It’s not about what you do for them, but about who they become through you (see Kathy Sierra’s Badass!).

Part 3: Community

The final piece of the picture is connecting people with others. There are several reasons to do this. For one, folks can get answers that courses and tools are too coarse to address. For another, they can help one another. There’s a whole literature on communities of practice. Sure, there are societies in most areas of practice, but they’re frequently not fulfilling all these needs (and they’re targets of this strategic analysis too). These orgs can offer courses, conferences, and readings, but do they have tools for people? And are they finding ways for people to connect? It’s about learning together.

I’ve learned the hard way that it takes a certain set of skills to develop and maintain a community. Which doesn’t mean you shouldn’t do it. When it reaches critical mass (that is, becomes self-correcting), the benefits to the members are great. Moreover, the dialog can point to the next offerings; your market’s right there!

There’s more, of course. Each of these areas drills down into considerable depth. Still, it’s worth addressing systematically. If you’re an org offering learning as a business, you need to consider this. Similarly, if you’re an L&D unit in an org, this is a roadmap for you as well. If you’re a startup and want to become a learning organization, this is the core of your strategy, too. It’s the revolution L&D needs ;). Not doing this is a suite of training organization fails.

My claim, and I’m willing to be wrong, is that you have to get all of this right. In this era of self-help available online, what matters is creating a full solution. Anything else and you’ll be a commodity. And that, I suggest, is not where you want to be. Look, this is true for L&D as a whole, but it’s particularly important, I suggest, for training companies that want to not just survive, but thrive in this era of internet capabilities.

Top 10 Learning Tools 2025

14 August 2025 by Clark 1 Comment

Every year, the inimitable Jane Hart collects what people say are their top 10 tools for learning. The results are always intriguing, for instance, last year AI really jumped up the list. You can vote using this form, or email your list to her via the address on that page. I’ve participated every year I’ve known about it, and do so again. Here’s my list. Realize this is for ‘learning’, not formal education per se. It’s whatever makes sense for you.

Writing

I write, a lot. It’s one way of my making sense of things. So…Microsoft Word remains my goto tool. Less and less so, of course. I’ve been using Google Docs to collaborate with others quite a bit, and am currently using Apple’s Pages for that purpose. Still, I think of Word as my ‘goto’ tool, at least for now. I don’t like Microsoft, and am trying to wean myself away, but I really really need industrial strength outlining, and no one else has measured up.

Apple’s Notes needs a mention. I use it, a lot. Several things are pinned to the top (including my SoMe canned responses, and shopping lists). I also share recipes with family members (on Apple devices), take notes on books and the like, keep a list of ‘to consume’ (books, movies). I also use Notability for biz notes, but it’s not as ubiquitous, and I may just shift everything to notes as there’ve been an increasing number of ‘offers’ to upgrade. Yuck.

And, of course, WordPress for this blog. Here’s where I share preliminary thoughts that end up appearing in articles, presentations, or books. It’s a way to share thinking and get feedback.

Diagramming

I’m still using OmniGraffle. I tried using Google’s Draw, and Apple’s Freeform, but… OmniGraffle’s positives are its user interface. It works the way I want to think about it. Sure, it’s probably changed my thinking to adapt to it too, but from the get go I found using it to be sweet. In fact, as I’ve recounted, I immediately redid some diagrams in it that I’d created in other ways previously just because it was so elegant. The downsides are not only that it’s Mac-only (I work with many other folks), but that it’s not collaborative. Diagramming is one of the ways I make sense of things.

Presentation

Apple’s Keynote remains my preferred presentation tool. I continue to use it to draft presentations. It defaults to my ‘Quinnovation’ theme, tho’ for reasons (working with others, handouts w/o color, builds, etc) I will use a plain white theme. I even have built a deck of diagram builds, so I can paste them into presos but have them to hand rather than having to remake them each time. It’s another way to share.

Connection

Apple Mail, for email, is an absolute necessity. I have to stay in touch with folks, and mail’s critical to coordinate and share.

I use Safari all the time as my browser, tho’ occasionally I have to have Chrome-compatibility, at which time I use Brave; Chrome-compatible but without Google’s intrusiveness. Takes me to Wikipedia, a regular trusted source for looking things up.

Zoom remains my ‘goto’ virtual meeting tool (all my meetings are virtual these days!). I of course use Microsoft’s Teams (but only through the browser now, was able to turf the app), and Google Meet, but only as others request. Of course, connecting with others is critical to learning.

Wow, I’m running out of time and space. Let’s see: Slack is a coordination tool I use a lot with the LDA, and Elevator 9. It’s also a way to share thinking, so it’s a learning tool too.

There’s more, so I guess I’ll use my last slot and aggregate my Social Media tools. That includes LInkedIn, Bluesky, and Mastodon. All three get notification of blog posts, but other than that each has its separate uses. LinkedIn is for biz connections, and reading what others are posting. Bluesky is mostly what Twitter used to be (before it became Xitter), fun, quantity. Mastodon’s more restrained in growth, but the underlying platform is really resistant to political/business corruption.

That’s all I can think of. I welcome hearing your thoughts and seeing the results.

Beyond Design

12 August 2025 by Clark Leave a Comment

When you look at the full design process, I admit to a bias. Using Analysis-Design-Development-Implementation-Evaluation, ADDIE, (though I prefer more iterative models: SAM, LLAMA, …), I focus early. There are two reasons why, but I really should address them.  So let’s talk beyond ‘design’ and why my bias might exist. (It pays to be a bit reflective, or defensive?, from time to time.)

I do believe that it’s important to get the first parts right. I’ve quipped before that if you get the design right, there are lots of ways to implement it. To do that, you need to get the analysis and design right. So I focus there. And, to be sure, there’s enough detail there to suit (or befuddle) most. Also, lots of ways we go wrong, so there’s suitable room for improvement. It’s easy, and useful, to focus there.

Another reason is that implementation, as implied in the quip, can vary. If you have the resources, need, and motivation, you can build simulation-driven experiences, maybe even VR. There are different ways to do this, depending. And those ways change over time. For instance, a reliable tool was Authorware, and then Flash, and now we can build pretty fancy experiences in most authoring tools. It’s a craft thing, not a design thing.

Implementation does matter. How you roll things out is an issue. As Jay Cross & Lance Dublin made clear in Implementing eLearning, you need to treat interventions as organizational change. That includes vision, and incentives, and communication, and support, and… And there’s a lot to be learned there. Julie Dirksen addresses much in her new book Talk to the Elephant about how things might go awry, and how you can avoid the perils.

Finally, there’s evaluation. Here, our colleague Will Thalheimer leads the way, with his Learning Transfer Evaluation Model (LTEM). His book, Performance Focused Learner Surveys comes closest to presenting the whole model. Too often, we basically do what’s been asked, and don’t ask more than smile sheets at best. When, to be professional, we should have metrics that we’re shooting to achieve, and then test and tune until we achieve them.

Of course, there’re also my predilections. I find analysis and design, particularly the latter, to be most intellectually interesting. Perhaps it’s my fascination with cognition, which looks at both the product and process of design. My particular interest is in doing two things: elegantly integrating cognitive and ‘emotional‘ elements, and doing so in the best ways possible that push the boundaries but not the constraints under which we endeavor. I want to change the system in the long term, but I recognize that’s not likely to happen without small changes first.

So, while I do look beyond design, that’s my more common focus. I think it’s the area where we’re liable to get the best traction. Ok, so I do say that measurement is probably our biggest lever for change, but we’ll achieve the biggest impact by making the smallest changes that improve our outcomes the most. Of course, we have to be measuring so that we know the impact!

Overall, we do need the whole picture. I do address it all, but with a bias. There are others who look at the whole process. The aforementioned Julie, for one. Her former boss and one of our great role-models, Michael Allen, for another. Jane Bozarth channels research that goes up and down the chain. And, of course, folks who look at parts. Mirjam Neelen & Paul Kirschner, Connie Malamed, Patti Shank, they all consider the whole, but tend to have areas of focus, with considerable overlap. Then we go beyond, to performance support and social, and look to people like Mark Britz, Marc Rosenberg, Jay Cross, Guy Wallace, Nigel Paine, Harold Jarche, Charles Jennings, and more.

All to the good, we benefit from different perspectives. It’s hard to get your mind around it all, but if you start small, with your area, it’s easy to begin to see connections, and work out a path. Get your design right, but go beyond design as well to get that right (or make sure it’s being done right to not undermine the design ;). So say I, what say you?

The ‘right’ level

5 August 2025 by Clark Leave a Comment

So, I know I’ve talked about this before (not least, here), but it seems to continue to persist. What I’m talking about is the continuing interest in neuroscience for L&D. And, as has been said by others, it’s the wrong level of analysis. What, then, is the ‘right’ level? Here’re my thoughts, and I welcome yours.

This is not to say neuroscience isn’t valuable. It objectively is. We gain insights that bolster some views, and nuance others. That’s important, for sure. We find out about mirror neurons, important for social learning. And, for instance, we can find that dopamine ramps up more for preferred motivators, and orients us in those directions. That’s interesting. It also suggests that we should make sure we’re involving people’s motivation for learning.

However, my point is that we know this already. Cognitive science tells us this. So, for instance, at the neural level, learning is about reinforcing patterns, strengthening connections between neurons at an aggregate level. That’s great. However, how we do that is by triggering patterns in conjunction, to strengthen them. How do we trigger patterns? With words, images, etc. Things that mean something. That’s cognitive!

There’s a level above, too, the social level. Here, we are presented with what others think. Which is useful to understand. But, for learning, we have to translate back to the cognitive level. That is, we need to think about how seeing how others interpreted the same signs, and what that means for ours. Social learning is valuable, but…while we enact it publicly, our understanding of why and how will depend on what we know.

For instance, brainstorming. Without a cognitive understanding, we won’t know how to do it right. We can learn, empirically, that we get better results when we think alone first before converging (and other aspects, like avoiding premature evaluation). Why? When we get to the cognitive analysis, we recognize that if we haven’t generated our own ideas first, others’ ideas can constrain our thinking.

Sure, I’m biased. I was steeped in the cognitive perspective. Yet, when I look at what works and why, I see the meaningful analysis coming from the cognitive level. Likewise, when I see people tout ‘neuro’ and ‘brain-based’, etc, all the results I hear are really cognitive ones. Certainly, ones that cognitive science has already shown benediction for.

So, I keep learning (another recommendation from cognitive science ;). And I have no doubt that we’ll learn things from neuroscience as that field matures. Still, for good prescriptions for learning design, cognitive is the ‘right’ level for analysis. Which means it’s the right level to study and understand. Please, ensure you do understand learning science before you design for others. That’s so you’ll create experiences that honor our learners by providing learning that works: is meaningful and effective. Which is really what we should be about. Those are my thoughts, what are yours?

Auto-marked generative?

29 July 2025 by Clark Leave a Comment

As I continue to explore learning science, and get ever-deeper, one idea came to me that I had to check out. So, we’re recognizing the difference between elaboration (getting material into long-term memory), and retrieval (getting it out). They’re different, and yet both valuable. However, generative (not Generative AI, btw) activities typically have learners create their own understandings as a goal of having them reprocess the information. Which makes them labor-intensive to evaluate. Sure, you could have GenAI evaluate and respond, but that’s problematic for several reasons. Is there another way? Can you have auto-marked generative activities?

Increasingly, from educators I’m hearing more about generative activities. These are elaboration processing, where learners express the material in their own way. I argue that this can be either connecting it to personal experiences, or connecting it to prior knowledge (playing some semantics here ;). The goal, however, is to deepen and extend the patterns across neural activity, increasing the likelihood of their activation.

Whether prose, diagram, or mindmap (yes, a form of diagram, but…), these are free-form, and thus need review. Someone needs to look at them, to ascertain whether they’re right or whether they represent a significant misunderstanding. I remember when Kathy Fisher (of semantic networking fame and software SemNet) talked about how she asked students about how water got from the digestive to the excretory system, and they (many?) ended up positing in their mind-maps an extra tube connecting the two. (Fun fact: no such tube exists, water is absorbed into the blood, and then filtered out via kidneys.) Of course, with this evidence, it’s easy to diagnose misconceptions, at the expense of sufficient human interaction.

I was thinking about writing retrieval practice mini-scenarios, and was led to wonder whether you could do the same for generative activities. That is, present alternatives, perhaps of the most common misconceptions, and have learners choose between different representations. One advantage, then, would be the ability to auto-mark understanding. It seems to me that they’ll still need to process each representation, to be able to choose one, so they’re doing processing. It could be a mindmap, diagram, or prose restatement. You’d also be able to diagnose, and remediate, misunderstandings.

For example, you could ask:

How does water get from the digestive to the excretory system:

    • There’s a direct connection between the two, known as the aqueduct.
    • Water is absorbed into the blood and then filtered out via the kidneys.
    • There’s an organ that processes water from the former to the latter.

(A rough conceptualization; I’m sure a physiologist, could do better!)

I thought that perhaps I could ask someone who both talks about cognitive processing, researches instructional strategies, and in particular talks about generative activity. Professor Rich Mayer, who Ruth Clark introduced to us at the Learning Development Accelerator, was kind enough to respond, and we had a Zoom Chat. Not putting words in his mouth, it was my understanding that he agreed that this was a plausible model. I freely offer anyone to research this (including you, Rich!). Unless such are extant, in which case please point me to existing journal articles or the like.

There’s no telling whether this is useful, of course. Are auto-marked generative activities possible and plausible? Still, better to get the idea out there than not, it may end up being useful! Which, of course, is the ultimate goal. Thoughts?

Context and models

22 July 2025 by Clark Leave a Comment

One of the things I’ve recognized is that we don’t pay enough attention to context. It turns out to be a really important factor in cognition, as our long-term memory interacts with the current context to determine our interpretation. And, as such, makes our interpretations very ’emergent’. Thus, our training needs to ensure that we’re liable to make the right interpretation and so choose the right action. Do we do this well? And can artificial intelligence (AI), specifically generative AI (GenAI), help? Here’re some thoughts on context and models.

So, we’ve gone from symbolic models to sub-symbolic ones as we’ve moved to a ‘post-cognitive’ interpretation of our thinking. What’s been realized is that we’re not the formal logical reasoning beings that we’d like to think. Instead, we’re very much assembling our understanding on the fly as an interaction between context and memory. In fact, our emergent memory can be altered by the context, as Beth Loftus’ research demonstrated. Which means that, if we want specific interpretations and reactions (e.g. making decisions under uncertainty), we should be careful to ensure that we provide training across a suitable suite of contexts.

Now, active inference models of cognition suggest that we’re actively building models of how the world works. Thus, we’re abstracting across experiences to generate ever-more accurate explanations. Research on mental models suggests that they’re incomplete, not completely accurate, and, arguably most importantly, hard to get rid of if they’re wrong. Thus, providing good models beforehand is important, and work by John Sweller further suggests that examples showing models in context benefit learning. You can present the model, but ultimately the learner must ‘own’ it. So, it’s important to know the models and their range of applicability to facilitate that abstraction.

What is important to know, however, is that GenAI doesn’t build models of the world. This was an important (and, sadly, not self-generated) realization for me. The implication, however, is clear. I have maintained that GenAI can’t understand context, and thus can’t generate suitable practice environments. Which, of course, is to the good for designers, since it leaves them a role ;). Importantly, however, this framing also suggests that GenAI also can’t choose an appropriate suite of contexts for practice, since it doesn’t understand models and how they’re applicable (and when not). (Another designer role!)

I am all for using technology to complement our own cognition. However, that entails knowing what the true affordances of the technology are, and also what it can’t do. So, GenAI can help think of great settings for practice. Along with a person (an expert actually) to vet the suggestions, of course. It can think of things we might forget, or ones we haven’t thought of yet. It can, of course, also create ones that aren’t realistic. There’re potentially great opportunities, but we have to know what matters, and what doesn’t. Context and models matter. GenAI can’t understand them. You can take it from there.

From knowledge to performance

15 July 2025 by Clark Leave a Comment

For reasons, I’ve been looking at multiple-choice questions (MCQs). Of course, for writing them right, you should look to Patti Shank’s book Write Better Multiple-Choice Questions.  And there’s clearly a need!  Why? Because when it comes to writing meaningful MCQs, I’m wanting to move us from knowledge to performance. And the vast number of questions I found didn’t do that.

To start, I’ll point, as I often do, to Pooja Agarwal’s research (plays to my bias ;). She found that asking high-level questions (e.g. application questions, or mini-scenarios as I like to term them) leads to ability to answer high-level questions (e.g., to do). What wasn’t necessary were low-level knowledge questions. She tested low alone, high alone, and low + high. What she found that was to pass high tests, you needed high questions. Further, low questions didn’t add anything. I’ll also suggest that our needs, for our learners and our organizations, are the ability to apply knowledge in high-level ways.

Yet, when I look at what’s out there, I continually see knowledge questions. They violate, btw, many principles of good multiple questions (hence Patti’s book ;). These questions often have silly or obvious alternatives to the right answer. They include the wrong length responses, and too many (3 is ideal, usually, including the right answer). We also see a lack of feedback, just ‘right’ or ‘wrong’, not anything meaningful. We also see too many questions, or incomplete coverage, and arbitrary criteria (why 80%?). Then, too, the absolutes (never/always, etc), which isn’t the way to go. Perhaps worst, they don’t always focus on anything meaningful, but query random information that was in no way signaled as important.

Now, I suppose I can’t say that knowledge questions should be avoided. There might be reasons to ensure they’re there for diagnostic reasons (e.g. why are learners are getting this wrong). I’d suggest, however, that such questions are way overused. Moreover, we can do better. It’s even essentially easy (though not effortless).

What we have learners do is what’s critical for their effective learning, If we care (and we should), that means we need to make sure that what they do leads to the outcomes our organizations need. Which means that we need lots of practice. Deliberate practice, with desirable difficulty, spaced out over time. We need reactivation, for sure. But what we do to reactivate dictates what we’ll be able to do. If we ask people knowledge questions, they’ll be able to answer knowledge questions. But that has been shown to not lead to their ability to apply that knowledge to make decisions: solve problems, design solutions, generate better practices.

So, we can do better. We must do better. That is, if we want to actually assist our organizations. If we’re talking skilling (up-, re-, etc), we’re talking high-level questions. On the way, perhaps (and recommended), to more rigorous assessment (branching scenarios, sims, mentored practice, coaching, etc), Regardless, we want what we have learners do be meaningful, When we’re moving from knowledge to performance, it’s critical, And that’s what I believe we should be doing.

(BTW, technology’s an asset, but not a solution. As I like to say:

If you get the design right, there are lots of ways to implement it; if you don’t get the design right, it doesn’t matter how you implement it. )

Continually learning

8 July 2025 by Clark Leave a Comment

picture of a dictionary page with the word 'learning' highlightedI’ve been advising Elevator 9 on learning science. Now, while I advise companies via consulting, this is a different picture. For one, they’re keen to bake learning science into the core, which is rare and (in my mind) valuable. It’s also a learning opportunity for me. I’m watching all the things a startup has to deal with that I’ve avoided (I didn’t get the entrepreneurial gene). It’s also turning out to have a really interesting revelation, which is worth exploring. I like continually learning, and this is just such an opportunity.

To start, I’ve advised lots of companies over the years. This includes on learning design, product design, market strategy, and more. Of course, with me you always get more than anticipated (like it or not ;), because I’ve eclectic interests. I also collect models, and when they match, you’ll hear about it. (To be fair, most clients have welcomed my additional insights; it’s an extra bonus of working with me! :) It’s also fun, since I also educate folks as I go along (“working with you is like going to graduate school”). Rarely, however, have I been locked into the development. I come in, give good advice, and get out. Here, it’s not the same.

I’m always a sponge, learning as well as sharing. Here, however, I’ve had involvement for a longer time; from their first no-code version and now serious platform development (in User Acceptance Testing phase, which means we’re about to launch; exciting!). From CEO David Grad, through COO Page Chen, and then all the folks that have been added from tech, to sales and marketing, UI, and more, I’ve been usually at least peripherally involved and exposed. It’s fascinating, and I’m really learning the depths that each element takes, and of course it’s far more than my naive ideas had initially conceived.

There are two major elements to their solution. One is wrapping extended reactivation around training events. The second is taking the collected data and making it available as evidence of the learning trajectory. My role is essentially in the first; for one, there are lots of nuances going into the quantity and spacing of learning. While there’s good guidance, we’re making our best principled decisions, and then we’ll refine through testing. I’m also guiding about what those reactivation activities should be. We are extending learning, not quite to the continual, but certainly to the necessary proficiency.

This is where it’s getting interesting. I realized the other day that most of what learning science talks about is formal learning: practice before performance. Yet, here, we’re actually moving into applying the learning into the workplace, and having learners look at the impact they’re having. In many ways, this looks more like coaching. That is, we’re covering the full trajectory. Which means we have to base principles beyond just formal learning. This is serious fun! Our data collection, as a consequence, goes beyond just the cognitive outcomes, but also looks at how the experience is developing.

Sure, there are tradeoffs. The market demands that we incorporate artificial intelligence, and they’re not immune to the advantages. We’re also finding that, pragmatically, the implications can get complex really fast, and that we have to make some simplifying assumptions. Of course, they’re also needing to develop a minimally viable product first, after which they’ll see what direction extensions go. It’s not the ideal I would envision, but it’s also a solution that’s going to really meet what’s needed.

So, I’m continually learning, and enjoying the journey. We’ll see, of course, if we can penetrate awareness with the solution, which should be viable, and also handle the general difficulties that bedevil many startups. Still, it’s a great opportunity for me to be involved in, and similarly it’s one that can address real organizational needs.

Where’s quality?

1 July 2025 by Clark 4 Comments

I get it, when you’ve a hammer, the whole world looks like a nail. Moreover, there’s money on the table, and it’d be a shame not to grab onto it. Still, there’s also integrity. And, frankly, I fear that we’re going down the wrong path. So I’ll rail again, by asking “where’s quality?”

So, a colleague recently provided a link to a report by a well-known analyst. In the report, they call for an AI revolution for L&D. And, yes, I do believe L&D needs a revolution, I wrote a whole book about it. However, I fear that the direction under advisement is focusing on the wrong thing. So here’s what the initial post summarized about the article:

* Despite significant investment, many companies are utilizing outdated learning models that do not deliver substantial business impact.

* Learning needs to be dynamic, personalized, and focused on enablement.

* Chief Learning Officers (CLOs) should re-establish themselves as leaders within the enterprise, focusing not just on learning but on employee enablement.

* Artificial intelligence (AI) offers the potential to speed up content creation, lower costs, and improve operational efficiency, which allows Learning and Development (L&D) to adopt a wider and more strategic role.

Do you see anything wrong with this? I actually agree  with the first point, and probably the third. However, I think we can make a strong case that the second is not the primary issue. And very clearly the fourth point identifies what’s wrong in the second, at least before the last phrase.

So, first, when we invoke learning, we should be very careful to do it right. There are claims that up to 90% of our investment in training is going to waste. However, it’s not because our learning designs aren’t ‘dynamic, personalized, and focused on enablement’, it’s because our learning isn’t designed according to what research says works. Now, our learning needs change as our abilities improve. We start knowing what we need and why. There’re also times when performance support can be more effective than courses. Courses can still be valid, if they’re done well.

That’s the point I continue to make: I maintain that we’ll save more money and have more impact if we focus on good learning design before we invest in fancy technology. That includes AI. We want meaningful practice (which I suggest is still a role for designers, as AI doesn’t understand context), not information dump. Knowledge <> ability to perform. What we need is practice of doing. At least for novices. But beyond that, only effective self-learners will be truly able to leverage information on their own to learn. Even social learning gets better when we understand learning.

So, learning needs to be evidence-informed, first. Then, and only then, can it be dynamic, personalized, etc. Even knowing when and how to use AI as performance support counts (a more valid role, tho’ there needs to be scrutiny of the advice somehow, as AIs can give bad advice). Sure, CLO’s do need to be leaders in the enterprise, but that comes from understanding cognition and learning, and then using those to better enable innovation as well as optimizing performance. Enablement’s fine as a premise, but it’s got to come from understanding. For instance, you can’t get employees contributing just because you put in AI, you need to create a learning culture. (Putting AI into a Miranda organization isn’t going to magically fix the problem.)

Let me be clear: my argument is not Gen AI bad vs Gen AI good. No, it’s learning science involved versus not. I am fine if we start using AI, Gen or otherwise,, but after we’ve made sure we’re doing the right things first. Let me pose a hypothetical: for $30K, would you rather have 3 courses versus 10? What if those 3 courses were designed to actually have an impact, versus 10 that are pretty and full of information, but won’t move a single meaningful needle the organization? Sure, I’ve made up the numbers, but the reality is that we’re talking about achieving real outcomes versus making folks feel good; I’ll suggest “it’s pretty and people like it” is no substitute for improving the outcome.

This makes the last line above more problematic: we don’t need to speed up content creation. Content dump <> learning. Lowering costs and improving efficiency is all good, but after you’ve ensured adequate effectiveness. And no one seems to be talking about that. That’s why I’m asking “where’s quality?” It’s not being discussed, because AI is the next shiny object: “there’s plenty of money to be made”. Anyone else sensing a bubble? And that’s without even considering IP ethics, environmental impact, security, and VC funding. The business model is still up in the air. Hence, my question. Your thoughts?

As an aside, there’s a quote in the paper that illustrates their lack of deep understanding: “As our attention spans shorten”. Ahem. While there’s a credible argument made by Gloria Marks, I still suggest it’s not a change in our cognitive architecture, but instead availability and familiarity. We can still disappear for hours into a novel, movie, or game. It’s a fallacious basis for an argument. 

Truth in advertising: I was tempted to title this “WTAH”, but…I decided that might be too incendiary ;). Hence, “Where’s quality?” Still, you can imagine my mood while reading and then writing this.

Writing for learning

24 June 2025 by Clark Leave a Comment

Fountain pen writing on lined paper.We write for lots of reasons. It’s all about communication, but with different purposes, there should be different writing. Just for books, the language in a thriller should be different than for thoughtful stories. Writing for ads is different than writing for science. And, writing for learning is different than writing for other purposes. What am I talking about?

What research tells us, as Ruth Clark lets us know, is that we learn better from conversational language. Formal language, such as in an encyclopedia, or a textbook, doesn’t work for elearning or how an instructor talks to an audience. You want to be informal, personal, and more. Yet too often our prose is tedious.

Dialog, in particular, should be authentic to the speaker. I quail when I see characters spouting language straight out of an instructional manual or, worse, a marketing spiel. Good character development goes beyond stereotypes and develops some personality. This should come through in their language. Writing dialog, then, isn’t what most designers have been trained in. Which means that designers shouldn’t write dialog, or at least get external support whether training, even just peer review.

Writing for learning needs to be clear, of course. It also needs to be accurate. And yet, it shouldn’t be onerous to read. If there are barriers to comprehension, you’re putting in unnecessary barriers to your learning outcome. Really, you’re managing cognitive load. Obtuse language impedes processing, and learning is processing-intensive enough!

I’ve talked before about the importance of emotion in learning, for motivation, keeping anxiety under control, building confidence, and more. Writing is one of the most compact forms of media for communicating, and so we want our language to address these issues as well. Conversational language helps reduce anxiety by being familiar, and shows relatedness, part of the Self-Determination Theory of motivation. When folks believe we care about them, they’re more inclined to succumb to our ministrations.

Writing for learning is one of the elements necessary for the appropriate use of media. We should use the right media for the message (with a caveat about the value of novelty), and then we should apply the right media correctly. That is, ensuring we apply the appropriate expertise. We can make changes, such as my common example of Ken Burn’s compelling use of still images in his video documentary of the Civil War, but even then there are accommodations. In short, writing for learning has some particular constraints, and we as designers should be aware of them.

There’s more, of course. What you write in an introduction is different than what’s presented about a model, than the narrative for an example, for the instructions versus the description of the context for retrieval practice, etc. Knowing what the role is, and the appropriate writing, becomes habit with experience, but like all learning, models and feedback help accelerate the path there. You need to know not just what to write, but how and when. Those are my thoughts, what are yours?

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