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Clark Quinn’s Learnings about Learning

Conference Outcomes?

24 November 2022 by Clark Leave a Comment

Two months ago, I wrote about the L&D Conference we were designing. In all fairness, I reckon I should report on how it went, now that it’s finished. There are some definite learnings, which we hope to bring forward, both for the conference (should we run it again, which we intend), and for the Learning & Development Accelerator (LDA; the sponsoring org, of which I’m co-director with Matt Richter) activities as well. So here are some thoughts on the conference outcomes.

Our design was to have two tracks (basic and advanced) and a limited but world-class faculty to cover the topics. We also were looking not just to replicate what you get at typical face-to-face conferences (which we like as well), but to do something unique to the medium and our audience. Thus, we weren’t just doing one-off sessions on a topic. Instead, each was an extended experience, with several sessions spread out over days or weeks.

The results of that seemed to work well. While not everybody who attended one of the sessions on a topic attended all, there was good continuity. And the feedback has been quite good; folks appreciate the deep dive with a knowledgeable and articulate expert. This, we figure, is an important result that we’re proud of. If someone misses a session, they can always review the video (we’re keeping the contents available for the rest of the year).

Our social events, networking and trivia, didn’t do quite so well. The networking night did have a small attendance but the trivia night didn’t reach critical mass. We attribute this at least partly to it being a later thought, and not promoting from the get-go.

We struggled a bit with scheduling. First, we spread it across changes in countries that switch to/from daylight savings time. The platform we used didn’t manage that elegantly, and we owe a lot to a staffer who wrestled that into submission. Still, it led to some problems in folks connecting at the right time. On the other hand, having the courses spread out meant we didn’t collide, you could attend any sessions you want (the tracks were indicative, not prescriptive).

The platform also had one place to schedule events, but it was as web page. As a faculty member opined, they wished they could’ve loaded all the sesssions into their calendar with one click. I resonate with that, because in moments when I might’ve had spare bandwidth to attend a session, I’m more likely to look at my calendar rather than the event page. Not sure there’s an easy solution, of course. Still, folks were able to find and attend sessions.

We also didn’t get the social interaction between the sessions we’d hoped, though there was great interaction during the sessions. Faculty and participants were consistent in that perspective. There was a lot of valuable sharing of experiences, questions, and advice.

One thing that, post-hoc, I realize is that it really helps to unpack the thinking. The faculty we chose are those who’ve demonstrated an ability to help folk see the underlying thinking. That paid off well! However, we realize that there may be more opportunities. An interesting discussion arose in a closing event about the value of debates; where two folks who generally agree on the science find something to diverge on. Everyone (including the debaters), benefit from that.

We’re going to be looking to figure out how to do more unpacking, and share the ability to do the necessary critical thinking around claims in our industry. The LDA focuses on evidence-based approaches to L&D. That requires a bit more effort than just accepting status quo (and associated myths, snakeoil, etc), but it’s worth it for our professional reputation.

So those are my reflections on the L&D Conference outcomes. Any thoughts on this, from attendees or others?

Writing books

22 November 2022 by Clark 2 Comments

I write. A lot, obviously (7 books, numerous articles, this blog, white papers, …). As a colleague pointed out, I’m lucky it comes easy. For others, that’s not the case. However, someone recently asked how to get started. As another colleague who just published posted some thoughts on what they learned, I realize it may be appropriate to toss out some thoughts on writing books. (Not least because I’m Editor-in-Chief of LDA Press, which so far has only published my own book, but hope springs eternal… ;)

I know some of the barriers to writing a book, for sure. The overwhelming scope, for one. How do you manage it? Well, like you do all big projects, you break it down. The underlying idea, then an outline, before you ever start writing a chapter or anything. I have a colleague whose supervisor never started writing without first creating a diagram. You really do need to get your idea down. I start with an outline. It won’t stay the same, of course. I’ve moved chunks around, added sections, deleted sections, etc. Not only while creating it, but while writing to it!

Set your expectations appropriately. You should expect it to take months. Not full time, but for practitioners, writing full time isn’t feasible. Certainly for non-fiction. Reward yourself for progress, too. Be easy on yourself! Set small goals: “today, I’ll write section X of chapter Y”. If you don’t make it, it’s ok.

I also have written about what makes a good book. Well-written (that is, easy to read), sensible layout, evidence-based, new perspective. A book shouldn’t be written just to exist, it should have a purpose. You learn a lot from writing a book. JD Dillon, who recently wrote The Modern Learning Ecosystem, documented his learnings. They included that it’s never finished, stories are more fun to write than tech jargon, releasing is harder than writing (depends on how you do it, I’d suggest)., and if you’re not uncomfortable, you’re not going far enough. I added: the value of editors/reviewers, creating a structure first, and nicking away a bit at a time.

You probably should not try to write a book as your first project.With speaking, you should speak within your org or to local chapters, before moving to bigger venues. Same with writing. Start small. Blog posts, or newsletter posts within your org or for your local chapter. Like drawing, I suspect, it’s just keep writing! And, importantly, get feedback! Feedback you can trust. It’s clear some folks have never paid attention to how people perceive their writing!

It sounds like a grind, but there are tangible benefits. First, you get known as someone who has an opinion worth hearing! Further, you may be invited to speak, and certainly have a basis to propose speaking. You may be asked to write more. On the other hand, you’re unlikely to get rich from your book. The old adage applies: you make more money giving it away; it’s a better business card!

Do try to get a good editor. In the publishing world, there are usually several. First, there’s your acquisition editor, who works with you to get a viable proposal to get approval. Then there’s your development editor, who works with you to stay on track and develop a clear narrative with useful examples, diagrams, and more. There’ll be copy-editing, of course, and reading initial proofs if formal. Finally, there’s your marketing editor to help get the word out and build sales.

It’s not for everyone. It’s hard. And, again, you need a unique tangible contribution. If you have one, however, don’t miss the opportunity to share it. There are real benefits. Speak and write about it small, first, to ensure it’s viable, but then, look to write it up. I hope this diatribe about writing books makes sense. Hopefully, it’ll inspire some new ones as well.

 

Wisdom into practice

15 November 2022 by Clark Leave a Comment

Many moons ago, I wrote about a personal quest. Recognizing that what I was doing is making people smarter ‘in the moment’, I looked for a stretch goal. That was making people wiser over time. The question, how is that working? Have I been putting wisdom into practice?

First, let me state for the record that I’m not claiming to be a wise person. It’s an aspiration, not a status ;). Moreover, I know my flaws all too well. Instead, I’m talking about what might be wise behavior, and how I might be helping.

As the broader picture, I’m talking about working ‘wiser‘. I’ll suggest it’s about better aligning with how our brains think, work, and learn. It’s also about being explicit about what values we’re invoking in making our decisions.

I do espouse this, but I realize that, in practice, I’m doing something else. I’m working to help us, the L&D community, be wiser. That includes being wise in our decisions, and in our designs as well. This manifests in several ways.

For one, it is about helping educate about learning science, and how it should be the foundation for what we do. We should create designs that reflect about what’s known to support effective learning. We also need design processes that deliver on this. This goes beyond just learning design, of course, and it should go into our performance support (e.g. job aid) design, task design, and informal learning as well.

In a broader sense, it’s also about values. What do we care about? We should, first, care about creating an environment where people can not just survive, but thrive. It’s also about being scientific. That includes measuring what we’re doing. Going further, it’s also about being strategic, such as recognizing the opportunity to move beyond optimal execution, and look to facilitating formal and informal learning.

I think making people wiser over time is an interesting challenge to think about how we might stretch what we do. However, I’m thinking that helping us all be wiser in how we approach our tasks and roles is really what I’m here to do, pragmatically. I guess that’s how I’m putting wisdom into practice. What more could and should I, or we, be doing?

 

Web 3.0 and whither the LMS

1 November 2022 by Clark 2 Comments

At the recent DevLearn conference, I was part of a Guild Master panel on emerging technologies. It featured notables such as Julie Dirksen, Mark Lassoff, Megan Torrence, Ron Price, Chad Udell, Karl Kapp, and Jane Bozarth, all hosted by Mark Britz. Not surprisingly, I guess, the topic went to the future of the LMS. In a session the next day, Dr. Jen Murphy of QIC talked insightfully (as she does) about the Metaverse, and compared it to Web 3.0. The conjunction of discussion prompted me to reflect on the intersection, considering Web 3.0 and whither the LMS.

To start, I’m not one proposing that the LMS should or will wither. I’ve suggested that courses make sense, particularly for novices. That said, they’re not full development plans. So it’s worth looking, and thinking, deeper. The conversation on the panel suggested the evolution of the LMS, and I think that’s an apt way to think about it.

What prompted this was Dr. Murphy’s comparison of Metaverse to Web 3.0. She argued that Web 3.0 was about user-control of content. That is, it’s about things like P2P, e.g. blockchain, NFT, etc. I’ve had a different view (now over a decade old, admittedly), that we’d moved from producer-generated content, through user-generated content, and the next would be system-generated content. AI can parse content (that people have painstakingly hand-crafted). Then systems can use models and rules to individualize the experience. That’s what web content is doing already.

So, have things changed? The recognition I see is that folks are concerned with identity and rights. Which I applaud, to be clear. The statement is that by having clear documentation, we can reward individual contributions instead of someone owning all the transactions. The latter of which would be part of a ‘system-generated’ web, for sure. Maybe my 3.0 is really 2.5? Or maybe theirs should be 4.0. Not sure I care…

What does matter is what that implies for courses. Obviously, if courses aren’t enough, we need a bigger picture. An associated question is who should own it? I see a development path as having many components. Even courses should be broken up for spacing, and have a follow-on for ongoing feedback whether digitally delivered and/or a coach. There was an LMS that actually allowed you to mix things into your paths: so you could interview someone, or read a book, or…other things besides courses. Made sense.

The other part aligns more closely with the user-controlled vision. I believe (and have stated, not that I can find it) that I think that ultimately, the community should own the path into membership. That is, just as we should determine the path into membership of L&D, a group in sales should determine what the necessary component skills are. They may need facilitation of this, but us ‘owning’ it isn’t right. We should merely be supporting the endeavor.

Again, it doesn’t really matter whether it’s labeled Web 3.0 or not, but I think that having a mechanism to track development, owned by the associated community (or communities) is useful. It’s not really a Learning Management System (you can’t really ‘manage’ learning), but it can include courses, and it is worthwhile. So those are my thoughts on Web 3.0 and whither the LMS, what’re yours?

Fewer myths, please

18 October 2022 by Clark 4 Comments

I had the pleasure of being the opening keynote at the People Matters L&D conference in Mumbai this past week, with a theme of ‘disruption’. In it, I talked about some particular myths and their relation to our understanding of our own brains. Following my presentation, I sat through some other presentations. And heard at least one other myth being used to flog solutions. So, fewer myths, please.

My presentation focused on the evidence that we’re still operating under the assumption that we’re logical reasoners (which I pointed out, isn’t apt). I mentioned annual reviews, bullet points presos, unilateral decisions, and more. I also cited evidence that L&D isn’t doing well, so it is a worry. Pointing to post-cognitive frameworks like predictive coding, situated & distributed cognition, and more, I argued that we need to update our practices. I closed by urging two major disruptions: measurement, and implementing a learning culture in L&D before taking it out to the broader org.

In a subsequent presentation, however, the presenter (from a sponsoring org) was touting how leadership needed to accommodate millennials. I’m sorry, but there’s considerable evidence that ‘generation differences’ are a myth. The boundaries are arbitrary, there’re no significant differences in workplace values, and every effect is attributable to age and experience, not generation. (Wish I could find a link to the ‘eulogy for millennials myth’ two academics wrote.)

Another talk presented a lot of data, but ultimately seemed to be about supporting user preferences. Sorry, but user preferences, particularly for novices, aren’t a good guide. There was also a pitch for an ‘all-singing, all-dancing’ solution. Which could be appealing, if you’re willing to live with the tradeoffs. For instance, locking into whatever features your provider is willing to develop, and living without best-0f-breed for all components.

Yes, it’s marketing hype. However, marketing hype should be based on reality, not myths. I can get promising a bit more than you can deliver, and focusing on features you’re strong on. I can’t see telling people things that aren’t true. My first step in dealing with the post-cognitive brain is to know the cognitive and learning sciences, so you’ll know what’s plausible and what’s not. Not to PhD depth, but to have a working knowledge. That’s the jumping off point to much that’s the necessary disruption, revolution, that L&D needs to have. And fewer myths, please!

Misusing affordances?

11 October 2022 by Clark Leave a Comment

Affordances is a complex term. Originally coined by Gibson, and popularized by Norman, it’s been largely used in terms of designing interfaces. Yet, it’s easy to misinterpret. I may have been guilty myself! In the past, I used it as a way to characterize technologies. Which isn’t really the intent, as it’s about sensory perception and action. So maybe I should explain what I mean, so you don’t think I’m misusing affordances.

To be clear, in interface design, it’s about the affordances you can perceive. If something looks like it can slide (e.g. a scrollbar), it lets you know you might be able to move the target of a related window in a field. Similarly a button affords pushing. One of the complaints about touch screens is that as people work to overload more functions on gestures. There might be affordances you can’t perceive: does a two-fingered swipe do anything differently than a single-finger swipe?

In my case, I’m talking more about what a technology supports. In my analysis of virtual worlds and mobile devices, I was looking to see what their core capabilities are, and so what we might naturally do with them. Similarly with media, what are their core natures?

So, for instance, an LMS’s core affordance is managing courses. Video captures dynamic context.  You might be able to do course management with a spreadsheet and some elbow grease, or you can mimic video with a series of static shots (think: Ken Burns) and narration, but the purpose-designed tool is likely going to be better. There are tradeoffs. You can graft on capabilities to a core, still an LMS won’t naturally serve as a resource repository or social media platform.

It’s an analytical tool, in my mind. You should end up asking: what’s the DNA? For example, you can match the time affordance of different mobile devices to the task. You can determine whether you need a virtual world or VR based upon whether you truly need visual or sensory immersion, action, and social (versus the tradeoffs of cost and cognitive overhead).

With an affordance perspective, you can make inferences about technologies. For instance, LXPs are really (sometimes smart) portals. AI (artificial intelligence)’s best application is IA (intelligence augmentation). AR’s natural niche, like mobile, is performance support. This isn’t to say that each can’t be repurposed in useful ways. AR has the potential to annotate the world. LXPs can be learning guides for those beyond novice stage. AI can serve in particular ways like auto-content parsing (more an automation than an augmentation). Etc.

My intent is that this way of thinking helps us short-circuit that age-old problem that we use new technologies first in ways that mimic old technologies (the old cliche of tv starting out by broadcasting radio shows). It’s a way to generate your own hype curve for technologies: over-enthusiasm leading to overuse, disappointment, and rebirth leveraging the core affordances. Maybe there’s a better word, and I’ve been misusing affordances, but I think the concept is useful. I welcome your thoughts.

Prompted by prep for the advanced seminar on instructional tech for the upcoming Learning & Development Conference.

Myth Persistence

4 October 2022 by Clark 2 Comments

It’s been more than a decade (and probably several), that folks have been busting myths that permeate our industry. Yet, they persist. The latest evidence was in a recent chat I was in. I didn’t call them out at the time; this was a group I don’t really know, and I didn’t want to make any particular person defensive or look foolish. Sometimes I will, if it’s a deliberate attempt at misleading folks, but here I believe it’s safe to infer that it was just a lack of understanding. I’ll keep calling them out here, though. However, the myth persistence is troubling.

One of the myths was learning preferences. The claim was something like that with personalization we could support people’s preferences for learning. This is, really, the learning styles myth. There’s no evidence that adapting to learners’ preferred or identified styles makes a difference. Learner intuitions about what works is not well correlated with outcomes.. So this wasn’t a sensible statement.

There were several comments on unlearning. There is some controversy on this, some people saying that it’s necessary for organizations if not individuals. I still think it’s a misconception, at least. That is, your learning doesn’t go away and something replaces it, you have to actively practice the new behavior in response to the same context to learn a new way of doing things. It’s people, after all, and that’s how our cognitive architecture works!

Gamification also got a mention. Again, this is more misconception perhaps. That is, it matters how you define it. We had Karl Kapp on the LDA’s You Oughta Know session, talking about gamification (and micro learning). He talks about understanding that it’s more than just points and leaderboards. Yes, it is. However, that term leads people quickly to that mindset, hence my resistance to the term. However, the chat seemed to suggest that gamification, in combination with something else (memory fails), was a panacea. There are no panaceas, and gamification isn’t a part of any major advance. It’s a ‘tuning’ tool, at best.

A final one was really about tech excitement; with all the new tools, we’ll usher in a new era of productivity. Well, no. The transformation really is not digital. That is, if we use tech to augment our existing approaches, we’re liable to be stuck in the same old approaches. Most of which are predicated on broken models of human behavior. The transformation should be humane, reflecting how we really think, work, and learn. Without that, digitization isn’t going to accomplish as much as it could.

So, there’s significant myth persistence. I realize change can be hard and take time. Sometimes that’s frustrating, but we have to be similarly persistent in busting them. I’ll keep doing my part. How about you?

Better RFPs, Please

27 September 2022 by Clark Leave a Comment

I regularly rant about the quality of the learning designs we see. Knowledge dump and information test, I rail, is not going to lead to meaningful outcomes. Consequently, I work to promote more learning science in what we do. However, I have to acknowledge that frequently, the problem isn’t in the designer, but in the requester. Too often, there are RFPs (emblematic, they’re equivalent to the internal request for ‘a course on X’) that are asking for designers to take content and essentially put it up on the screen with a quiz (and window dressing). So we need better RFPs, please.

Ideally, RFPs would be expecting a good process. That includes a number of steps, from analysis through to deliver. For instance, to expect due diligence in analysis, with either clear metrics of success, or expectations of an appropriate process. That latter would include where appropriate individuals (experts, supervisors, performers) work with the team to identify ideal performance, gaps, and the causes.

Similarly in design, there’d be an expectation of iterative development and review, with testing. Where’s the expectation of meaningful practice, where the lowest level of practice is mini-scenarios (better written multiple choice questions) through full scenarios, to even serious games? We need identification of misconceptions and specific feedback as well.

Yet, the RFPs that come out often focus on cost, visual design, and an expectation that PPTs and PDFs are a sufficient basis to build a course. I recently suffered through a droned presentation of bullet points and unclear diagrams, followed by quiz questions that a) focused on random knowledge that wasn’t emphasized during the presentation and b) provided as feedback only ‘right’ or ‘wrong’. Let me assure you that little meaningful learning came from that experience.

While we need to push ourselves to be better, we also need to educate our clients (internal or external). They need to educate themselves, too. Orgs will get the courses they ask for. However, will the ask have any impact? Too often, unfortunately, the answer is no. There’s a quote in the article The Great Training Robbery that estimates suggest only 10% of the multi-billions spent on training has any impact. That’s a staggering loss. While there are many contributors, it behooves us to try to address them all. For one, can we have better RFPs, please?

Designing a conference

22 September 2022 by Clark Leave a Comment

When I agreed to join as co-director of the Learning & Development Accelerator, I’d already attended their first two conferences. Those had been designed to reflect the circumstances at the time, e.g. the pandemic. In addition, there was a desire on the part of Matt Richter & Will Thalheimer (the original directors) to reflect certain values. Matt and I are running the event again, but times have changed. That means we have to rethink what’s being done. So here’s my thinking about designing a conference.

First, the values Matt and Will started with included being as global as possible, and being virtual. The former was reflected in having presentations given twice, once early in the US day, and then again later. That supported everything from Europe, Africa, and the Mideast to Asia and Australia. The virtual was, at least partly, a reaction to the lack of desire to travel and meet face to face, but also to provide options for those who might struggle.

We’re definitely still focusing on being virtual. Folks who would find it challenging to arrange travel for whatever reason can attend this event. There’s also the environmental considerations. Yes, technology requires resources, but not as much as collective travel. While there’s also a desire to meet different time needs, we’ve found less demand for multiple times. However, we will be recording sessions that are synchronous, so they can be viewed at convenient times. We also are spreading it over six weeks, so that there’s time to consume as much as you want. Further, faculty can choose when they’re offering ;).

The original design was focused on evidence-based L&D (which remains a key guiding principle for the LDA). Matt & Will solicited their presenters based upon their representation, but the agenda was largely what those folks wanted to present. Which, in many ways, reflects what other conferences do. In this new era, we wondered what would make a compelling proposition when you can travel to F2F events. We decided that we wanted to step away from ‘what we get’, and focus on ‘what the audience needs’.

This event, then, has a curriculum, across two tracks, designed to address specific needs. There’s also a different pedagogy than most conferences.We also have specific faculty, rather than presenters based upon submissions. Of course, there are tradeoffs. At least we can share our thinking.

The faculty are folks we know and trust to present evidence-based content. You won’t hear promotion for snake oil, like learning styles. We have a pretty impressive lineup, frankly, of people we think are world-class. This includes folks like Ruth Clark, Mirjam Neelen & Paul Kirschner, Karl Kapp, Julie Dirksen, Kat Koppett, Stella Lee, Nigel Paine, Will Thalheimer, and Thiagi. On top of, of course, Matt and myself. Reality means that a few folks we would’ve liked to have couldn’t commit, but this is a a broad and reputable group.

The tracks are basics and advanced. We want to be able to serve multiple audiences. The intent is that the basic track has the core knowledge an L&D person should know. As best we can, as we negotiate with the faculty, of course. Then, the advanced topics are things that are emergent and need addressing. Of course, there’s no commitment that you have to stay in one or another. As with other conferences, you can pick and choose what to view.

We’re also not just having presentations; we’ve asked the faculty to provide development. That is, we’re intending several rounds of content, activity, and feedback, spread out over several days or weeks. We don’t want people to hear good ideas, and maybe take them back. We want folks to take action! We’re also designing in the opportunity for mentoring.

Of course, there’ll be some social events, and other ways to not only hear content and apply it, but to mingle with faculty and other attendees. We want to foster some community. Also, we’re intending to somewhat front load stuff so that we can adapt. If we hear that we need to do something we haven’t planned, we’re looking to have leeway to address it. The nice thing about being small is the ability to be flexible!

None of this is saying you don’t get much of the same from conferences (except, perhaps, the design). I’ve been on conference program committees, and know conference organizers as well. They typically get more proposals than they can accept, so they can choose a suite that reflect things for various ranges of experience and cover important topics. They may not, however, know all the submitters, and take chances on a few. I laud that, actually, because we can’t know if a new approach or person is worthwhile without experimentation. Still, there is the chance for gaps, and for bad presentations/presenters. They’re also, except for the pre-conference workshops (e.g. my Make It Meaningful one at the upcoming DevLearn), one-off events.

We’re taking a chance on our format, too. We haven’t done it before. It may not work, though we have good reasons to believe it will. So, we hope to see you at the Learning & Development Conference, Oct 10 – Nov 18, if the above thinking about designing a conference sense. We think it does, we hope you do, too.

Projects That Didn’t Fly

20 September 2022 by Clark Leave a Comment

I’ve had the pleasure of leading the design of a number of projects that have had some impact. These include a mobile app a company could point to. Also a game that helped real kids. Even a context-sensitive performance support system that was worth a patent. Then, of course, are the projects that didn’t, for whatever reason, see the light of day.  So here are some reflections on a few projects that didn’t fly.

Back in the mid-90s, I was part of a government-sponsored initiative in online learning, and we were looking for a meaningful project. We made a connection to two folks with a small company that taught about communicating to the press. They could’ve come out with a book, but they wanted to do something more interesting. We collaborated on an online course on speaking to the media. I partnered with an experienced digital producer, and backstopped with a university-based media team. We had a comic skit writer, and cartoonists, to augment our resources. The result was technically sophisticated, educationally sound, and engaging both visually and in prose. It never flew, however, as we didn’t partner it with a viable business model. Which was reflective of the times.

Then, at the end of the 90’s, I was asked to lead a team developing an adaptive learning system. The charge was to help learners understand themselves as learners. I had a stellar team: software engineer, AI expert, psychometrician, learning science guru, visual designer, and an interface designer. The model was to do an initial profile, then present you with learning elements (concepts, examples, practice, etc) and update your model based on your performance. There was even a machine learning component to improve the models as we went along. We actually got a first draft up and running (10 elements in the student model), before ego and greed undermined and killed it. The lessons learned, of course, have continued to inform me, including, for instance, my calls for content systems.

Then, around the mid-2000s, I was given the task to devise a content model for a publisher.  They wanted to develop once and populate a variety of business products. Drawing on previous experience, I developed a robust model, which started from individual elements and supplemented and aggregated them in a systematic way. This also ended sadly. In this case, the software side never reached fruition.

There are lots of reasons good intentions can go awry.  In my case, it wasn’t going to be on a lack in the learning design ;). What I’ve learned, however, is that learning design isn’t the only element that matters. There’s vision, and execution, and partners, and more. All are ways in which things can go wrong. Yet, that doesn’t mean we shouldn’t try. It just means that we should, to the extent of our abilities, also try to ensure the success of the other comments. It’s worth exploring projects that didn’t fly so as to see how future ones might.

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