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The Role of a Storyboard?

23 May 2023 by Clark 1 Comment

In a recent conversation, the issue of storyboards came up. It was in the larger context of representations for content development. In particular, for communicating with stakeholders (read: clients ;). The concern was how do you communicate the content versus representing the experience. So, the open question is what is the role of a storyboard?

So, there are (at least) several elements that are important in creating a learning experience. One is, of course, the domain. What are the performance objectives? Moreover, how are you providing content support. Specifically, what models are you using, and what examples. Then, of course, there’s the practice. Ideally, practice aligns with the performance objectives, and the models and examples support the practice.

There’s also the experience flow. How are you hooking learners up front? We are concerned with balancing the quantity of content with the actual practice, keeping engagement throughout.

In both cases, we need to communicate these to the clients. Too often, of course, clients raise concerns about making sure ‘the content’ is covered. In many cases, they really don’t understand that less is better, and have a large amount they’ve heard from subject matter experts (SMEs). Not knowing, of course, that SMEs have access to what they know about the domain, but less about what they do! Thus, they’re looking to make sure the content’s covered.

There will also be concern about the experience. This, likely not ideally, comes after assurance about the content. I personally have experienced situations where stakeholders say ‘ok’ to a storyboard, but then balk at the resulting experience. Some (surprisingly high) proportion of folks can’t infer an experience from a storyboard.  This has been echoed by others.

The question is what is the role of a storyboard. In game design, there is a (dynamic) design document that captures everything as it develops. Is this the right representation to communicate the experience? It  communicates to developers, but is it good for clients? I argue that we want more iterative representations, for instance getting sign-off on what we’ve heard from the analysis and documenting what will be the focus of the design. We also want to separate out the domain from the experience.

Overall, I advocate representing the experience, for instance in (mocked up) screenshots with narration to represent a sample interaction. That can accompany the storyboard, but when folks have to sign-off on an experience, and they can’t get it from the usual representations, you’ll need an augment. I wonder whether we should fight against presenting the content that’ll be covered.

We should show the objectives, models, and examples, but fight against content ‘coverage’. Cathy Moore does a good job in her ‘Action Mapping’ to argue that what the minimum is to achieve success on appropriate performance tasks is a good goal. I agree, as does learning science. The role of a storyboard is to capture development for developers. It may not be the right communication tool for stakeholders. I welcome your thoughts.

Curriculimb

9 May 2023 by Clark 3 Comments

Ok, so I’m going to go out on a limb here, and talk a wee bit about what I’ve been learning about designing curricula. I care about doing it right (and probably haven’t always). It’s not the average course that’s the issue, but big ones, or multiple courses addressing skill gaps. It’s been challenging to find a systematic approach, which is why I’m teetering on a curriculimb.

So, the issue is how to develop a curriculum. I know in higher ed (I was there once) it tends to be a process of figuring out what content they need, and distributing across courses. It’s probably more art than science, where you move stuff around until it feels like you’ve got the right sized amount of content for each subject and it covers the ‘right stuff’. How people meet the criteria can vary. In a more research institution, I could design my HCI course my way. In more teaching-focused institutions, people may actually be given course syllabi to teach to!

My problem is when I have an uncertain amount of content, say for a large domain, and I want to develop specific capabilities. On principle, we should work backwards from the final performance. Which might include some very rich types of capabilities, so we might have a lot of concepts and practice involved. We’d need to create a large map. We might even break it up into conceptual stages (e.g. with programming: learning conditionals and then loops), and addressing them separately.

You probably also need to provide some practice to deal with misconceptions. That is, where are folks likely to get off track and maybe discouraged? Then you want to create practice for that. The things you’d rather they learned before it matters.

When I looked for good principles around this, it seemed like most of what I found basically said it’s iterative, there are no overarching principles (except work backwards and iterate ;). Which was less than satisfying, and some evidence-based practice would be nice.

Now, one of the things I was pondering in the dark of the night was how AI could help. I’ve been hearing how it can parse content and create maps. However, I also realized that to do so, it needs well-structured content. Kind of a circular argument. I think we need people to define it then AI can align it.

Again, right now it seems more like an art than a science. And I get that; it’s a lot like designing in engagement: create a first best guess and then test. Still, there are some solid results in engagement that give us some grounds for the first pass. I feel less like that at the next level up. So, I’m out on a curriculimb, and welcome help getting down!

Misleading Malarkey

25 April 2023 by Clark 2 Comments

Recently, I saw a claim that was, well, a tad extreme. Worse, I think it was wrong, and possibly harmful. Thus, I feel it’s right to address it, to avoid misleading malarkey.

So, here’s the claim that riled me up:

Short-form edutainment is the most effective teaching method for both children and adults. TikTok and YouTube shorts will ultimately replace high schools and universities. Employment sector will phase out LMS systems and replaced with AI-powered compliance tools. If you are considering instructional design as a career, you may want to become a YouTuber or TikToker instead.

If you’ve tuned in at all, you’ll know that I’m a fan of engagement, properly construed.  Heck, it’s the topic of my most recent book! So, talking about the value of engagement in learning is all to the good. However…

…this claim goes over the top. Most notably, there’s the claim that edutainment is the most effective teaching method. If only! That puts me off, because teaching should yield a learning outcome, and just watching video shorts won’t do that (under most circumstances). Not surprisingly, I asked for research.

The author pointed to a study where mice genetically low on dopamine learned better when given dopamine. Yes, but the study had the mice do more than just watch videos, they performed tasks! I tried to go deeper, saying that engagement may be desirable, but it’s not sufficient. Without practice, watching entertaining and informative material (e.g. edutainment) isn’t a path to learning outcomes.

The conversation was derailed by my comment that edutainment had gotten a bad name from games. In the 80s, in an industry I was in, this was the case! I was accused of having a ‘gamification’ mindset! (Ahem.)  I tried steering the conversation back to the point it’s not about gamification, it’s about engagement combined with practice.

Interestingly, there was an almost parallel conversation about how engagement wasn’t the same as learning (which I pointed to in the exchange). The general take is that engagement is desirable but insufficient. Yes! Yet here we see the claim that engagement is all we need!

I believe in engagement for learning. I just don’t believe that by itself it will lead to learning. Learning science supports both the value of engagement, and the necessity of practice and feedback. That’s all. But claims like the above are misleading malarkey. It may be we’re talking an outrageous marketing claim (infamy is better than not being known at all?), but when it misleads, it’s a problem. Am I missing something?

Missing LXD Workshop

20 April 2023 by Clark Leave a Comment

We interrupt your regularly scheduled reading for this commercial announcement:

What is Learning Experience Design (LXD)? Further, why should you care? Finally, (and arguably most important) what does it mean you should do differently? Those, to me, are important questions. My short answer is that LXD is the elegant integration of learning science and engagement. Which, to me, implies some important nuances on top of what’s traditionally done in instructional design (ID). How to address it? There’s actually quite a lot in LXD, but it’s also a lot of overlap with traditional ID practices and processes. I reckon the easiest (and best) way to address it is to talk about the delta. That is, what’s different between the two. So, in my role for Upside Learning, I developed a missing LXD workshop. We ran it internally to good outcomes, and now, you can take it!

I believe that the difference starts with objectives; you can’t make a meaningful experience if you don’t have learners acquiring relevant new skills (not just an information dump). From there, there are nuances on designing individual practice activities, and then aggregated into practices (that is, putting practices together). Moving on, we look at the content elements of models and examples, and then the emotional aspects of learning. The workshop closes by looking at a design process that accommodates these. Recognizing that folks don’t want to throw out their whole process to start anew, it works from a generic model.

In the workshop, I cover each of those topics in a week; so it’s a six week experience. In between, I ask attendees to do some interim processing to both cement their understanding and to change their practices. Each week we’ll cover underlying concepts, see examples of what we’re talking about, actively process the information, and do a major application task.

To make this available more broadly, Upside’s partnered with the Learning Development Accelerator (LDA) to deliver it. Full disclosure: I’m co-director of the LDA, and Chief Learning Strategist for Upside Learning (in addition to my ongoing role for Quinnovation). (So, it’s all about me! :) Seriously, I think this puts together the tools I believe are necessary to lift our industry.

To be clear, since the advance notice timeframe puts this in summer, we’re offering it in Asia time-frames first (tho’ anyone is welcome!):

Australian Eastern Standard Time: July 7, 14, 21, 28, August 4 and 11 from 12h00 to 14h00 each day
Singapore Time: July 7, 14, 21, 28, August 4 and 11 from 10h00 to 12h00 each day
India Standard Time: July 7, 14, 21, 28, August 4 and 11 from 07h30 to 09h30 each day
New York Time: July 6, 13, 20, 27, August 3 and 10 from 22h00 to 24h00 each day

We’re offering it for US$100 to LDA members, and US$350 to non-members (for only $40 more, you get the full LDA offerings as well).

We’re planning to offer the missing LXD workshop again at a later date at East Coast/Europe friendly times (probably at a steeper price, we’ll have worked the bugs out ;). You can find out more at the LDA site. It’s got learning science and engagement bundled up into a coherent whole, for those who’ve already been doing ID and want to lift their game. I hope you’ll find it worth your while.

We now return you to your regularly scheduled reading until next week at the usual time.

Process and Product

14 March 2023 by Clark Leave a Comment

Of late, I’ve been talking a fair bit about my take on learning experience design (LXD). To me, it’s the elegant integration of learning science with engagement. Of course, I’m biased, as my two most recent books are specifically to those ends! I don’t claim it’s automatic, but I do believe that with practice, it gets easier. You need to address both process and product, of course.

Our goals are, ultimately, to achieve learning outcomes, typically retention and transfer. That is, retaining skills over time ’til needed and transferring to all appropriate (and no inappropriate) situations. This requires, cognitively, sufficient practice and an appropriate spread of contexts. Emotionally, it requires an initial hook and then maintaining commitment through the experience via relevant activities.

I’ve been running a workshop with my partner, Upside Learning, on the ‘missing bits’. That is, the fine tuning that takes what you normally do in ID and fills in the extra steps that will successfully provide the integration. It’s been great for stress-testing the workshop (stay tuned!), and extremely insightful. I get to hear what these smart and experienced folks are realizing in their own practices, and what they’re struggling to change.  That’s my goal, of course: to help them bake learning science and engagement into their processes and products.

One of the concerns, not surprisingly, is that it takes more time. That includes upfront analysis (which clients can also resist). Then it requires a bit more thought on designing practice and winnowing content. Finally, it should be iterative. I’m not the only one focusing on the latter, of course. However, I argue that it ultimately really doesn’t take that much more time, but there will be a speed bump until the new way of thinking becomes automatic.

Still, it will require adjusting how we develop, to impact what we develop. Process and product are linked at the wrist and ankles. Understanding the underlying principles, the learning science and engagement integration, is a necessary foundation. That’s my take, I welcome yours.

I’ll be offering a free webinar with Training Magazine Network on the core principles of LXD on Wednesday March 22 at 9AM PT (noon ET). I note that if there’s a conflict, they’ll make the recording available afterwards if you register. I welcome seeing you there!

The power of emotion

29 September 2022 by Clark Leave a Comment

Increasingly, we’re seeing that emotion matters. Scientific evidence supports what we intuitively know. Yet, in many cases, our actions don’t support that understanding. At least, in nuance. In particular, our learning designs suffer from trivialized ‘like’ as opposed to useful and effective approaches. We can and should do better to tap into the power of emotion.

Again, I’m using the term ’emotion’ loosely here. While we do care about emotions like joy and grief (though our picture is changing), what we really need to be caring about are non-cognitive elements like motivation, anxiety, and confidence. It’s about designing to appropriately address them: develop motivation, keep a lid on anxiety, and build confidence. Each has it’s elements.

Motivation improves learning outcomes, but requires understanding what makes us interested. We’re driven by a desire to understand the world (c.f. ‘predictive coding‘. Curiosity can assist in developing an interest. Certainly, self-interest plays a role as well, and helping people tune into the positive consequences of a learning experience (or the negative outcomes of not having the requisite understanding) is also useful. Self-Determination Theory (c.f. Deci and Ryan) talks about mastery, autonomy, and relatedness. We can use this to help people connect with others (instructors/peers/experts), give them tasks (autonomy) and support to succeed (mastery).

Anxiety interferes, if it’s too much. While a small amount helps, that’s quickly overwhelming. Given that learning can be intrinsically anxiety-inducing, keeping anxiety to a minimum is important. Making it safe to fail is an important component of this. Psychological safety is an important element in organizational operation, and learning as well.  We can not attach consequences to practice, certainly at first. We can also have the instructor make mistakes as well.

Building confidence is an adjunct here. As people master the skills, at greater and greater levels of challenge (an important component of successful learning experience design), they build confidence. That reduces anxiety, and maintains motivation. We don’t want false confidence, but we can steadily build confidence as we go. Ultimately, we want learners to have sufficient confidence to try out the skills (and succeed) after the learning experience.

There’s lots more that goes into making an experience effective and engaging, but understanding these elements, and how to enact them, is an important component. The power of emotion, properly harnessed, improves learning outcomes (which is what we should be about ;). I’ll be addressing these and more in my workshop Make It Meaningful at the upcoming DevLearn conference in Las Vegas on Oct 24. I’d love to see you there, as we talk about the complement to learning science that combines to achieve those experience goals.

Designing a conference

22 September 2022 by Clark Leave a Comment

When I agreed to join as co-director of the Learning & Development Accelerator, I’d already attended their first two conferences. Those had been designed to reflect the circumstances at the time, e.g. the pandemic. In addition, there was a desire on the part of Matt Richter & Will Thalheimer (the original directors) to reflect certain values. Matt and I are running the event again, but times have changed. That means we have to rethink what’s being done. So here’s my thinking about designing a conference.

First, the values Matt and Will started with included being as global as possible, and being virtual. The former was reflected in having presentations given twice, once early in the US day, and then again later. That supported everything from Europe, Africa, and the Mideast to Asia and Australia. The virtual was, at least partly, a reaction to the lack of desire to travel and meet face to face, but also to provide options for those who might struggle.

We’re definitely still focusing on being virtual. Folks who would find it challenging to arrange travel for whatever reason can attend this event. There’s also the environmental considerations. Yes, technology requires resources, but not as much as collective travel. While there’s also a desire to meet different time needs, we’ve found less demand for multiple times. However, we will be recording sessions that are synchronous, so they can be viewed at convenient times. We also are spreading it over six weeks, so that there’s time to consume as much as you want. Further, faculty can choose when they’re offering ;).

The original design was focused on evidence-based L&D (which remains a key guiding principle for the LDA). Matt & Will solicited their presenters based upon their representation, but the agenda was largely what those folks wanted to present. Which, in many ways, reflects what other conferences do. In this new era, we wondered what would make a compelling proposition when you can travel to F2F events. We decided that we wanted to step away from ‘what we get’, and focus on ‘what the audience needs’.

This event, then, has a curriculum, across two tracks, designed to address specific needs. There’s also a different pedagogy than most conferences.We also have specific faculty, rather than presenters based upon submissions. Of course, there are tradeoffs. At least we can share our thinking.

The faculty are folks we know and trust to present evidence-based content. You won’t hear promotion for snake oil, like learning styles. We have a pretty impressive lineup, frankly, of people we think are world-class. This includes folks like Ruth Clark, Mirjam Neelen & Paul Kirschner, Karl Kapp, Julie Dirksen, Kat Koppett, Stella Lee, Nigel Paine, Will Thalheimer, and Thiagi. On top of, of course, Matt and myself. Reality means that a few folks we would’ve liked to have couldn’t commit, but this is a a broad and reputable group.

The tracks are basics and advanced. We want to be able to serve multiple audiences. The intent is that the basic track has the core knowledge an L&D person should know. As best we can, as we negotiate with the faculty, of course. Then, the advanced topics are things that are emergent and need addressing. Of course, there’s no commitment that you have to stay in one or another. As with other conferences, you can pick and choose what to view.

We’re also not just having presentations; we’ve asked the faculty to provide development. That is, we’re intending several rounds of content, activity, and feedback, spread out over several days or weeks. We don’t want people to hear good ideas, and maybe take them back. We want folks to take action! We’re also designing in the opportunity for mentoring.

Of course, there’ll be some social events, and other ways to not only hear content and apply it, but to mingle with faculty and other attendees. We want to foster some community. Also, we’re intending to somewhat front load stuff so that we can adapt. If we hear that we need to do something we haven’t planned, we’re looking to have leeway to address it. The nice thing about being small is the ability to be flexible!

None of this is saying you don’t get much of the same from conferences (except, perhaps, the design). I’ve been on conference program committees, and know conference organizers as well. They typically get more proposals than they can accept, so they can choose a suite that reflect things for various ranges of experience and cover important topics. They may not, however, know all the submitters, and take chances on a few. I laud that, actually, because we can’t know if a new approach or person is worthwhile without experimentation. Still, there is the chance for gaps, and for bad presentations/presenters. They’re also, except for the pre-conference workshops (e.g. my Make It Meaningful one at the upcoming DevLearn), one-off events.

We’re taking a chance on our format, too. We haven’t done it before. It may not work, though we have good reasons to believe it will. So, we hope to see you at the Learning & Development Conference, Oct 10 – Nov 18, if the above thinking about designing a conference sense. We think it does, we hope you do, too.

Help with breaking up

30 August 2022 by Clark 4 Comments

In a current engagement, we’re faced with the challenge of being given large goals. They can be learning, or performance support, or even just awareness. One of the things we’re wrestling with is how and when to break things up into smaller chunks. To be clear, this is about whether to put it into a separate entity, rather than how to segment within an entity. This isn’t an area of my expertise, I admit. As a consequence, I’ve done some scouring and pondering, and here’re some thoughts and my request for help with breaking up.

My initial reaction is that this is about curriculum. That is, the level above pedagogy: not how to teach, but what to teach. A term which made sense is ‘curriculum mapping‘. Which works for K12, but the advice I found wasn’t helpful in this instance. It seemed to be about iterating, which is good, but I was looking for some research-based principles. We don’t have external standards.

Asking around, my colleagues suggested it’s more like information architecture. I know a bit about information architecture, but not a lot. In general, I take it as organizing around the way users think about the content. Which is good for information, but not necessarily for learning.

Of course, your learning objectives should provide a guide. There should be a path from the learner’s initial state, through enabling objectives, to the final objective. That should define the scope of an experience. If it gets too big, then make one or more of the enabling objectives their own piece. In this case, we’re taking something already created and trying to make sense of it.

Really, I’m fine with that latter, but I just wonder if there are any evidence based principles to guide this thinking. Something besides seemingly sensible breakups. It all seems based upon perception (and iterative testing). However, I wonder if there are metrics, or a principled basis. Hence, my request. I’m asking for help with breaking up. What am I missing? Any pointers?

What’s New at Quinnovation

23 August 2022 by Clark Leave a Comment

Time for an update, as things have been happening, Some over the past year, some more recently. So here’s what’s new at Quinnovation.

So, as I’ve already noted, I was asked to join the Learning Development Accelerator last fall as Editor in Chief of the new LDA Press. That means, practically, serving as both acquisition and development editor. So far, I’m better in the latter than the former. We did publish our first, book, er, mine ;). I’ve also joined as co-0rganizer.

We’re doing some fun things with that. The first is the You Oughta Know series of Wed webinars, introducing people, well, that you oughta know. We’ve had an amazing run of guests. I’ll also be starting up a series of Very Opinionated Tech Takes. Yeah, it’s me going off on various techs, but I will be unpacking my thinking behind the takes. And I have had a number of decades of experience at it… Finally, there’s the forthcoming Learning & Development Conference, where we’re looking to do what we think should be done. That is, a focus on important specifics; we’ve two tracks, one more for beginners and one more advanced. Attendees can choose. We’ve got a good tight faculty, and are expecting a great development experience.

In addition to my LDA duties, I’m still continuing on with Quinovation, of course. That has meant some steady client work since the beginning of the year; including two projects on learning and performance strategy. One is likely to be continuing at least a little while longer. From that one is a topic I’ll be discussing as part of at DevLearn. I’ll also be running a ‘Make It Meaningful workshop there; a full day digging into the principles and tricks of making experiences emotionally engaging. (I’ll also be part of a panel of the Guild Masters.)

I’ve also taken on some other roles via Quinnovation. For one, I’ve been working with an initiative attempting to take K12 STEM into the 21st Century. Yes, there are plenty of efforts in this area, I just happen to be involved in this one that has an approach I’m getting to shape aligned with my perspectives. I’m also now on the advisory board of a startup with a platform for augmenting formal learning programs. Finally, I’ve signed on to assist an established elearning firm improve their approach as part of a growth initiative. All are focusing on applying learning science to make bigger and better impacts. Those are the types of things I can comfortably get behind.

So that’s what’s new at Quinnovation. Reckon I’ll be busier than the proverbial beaver, but that’s preferable to the alternative. Stay tuned!

Templates as content model extensions

19 July 2022 by Clark 2 Comments

I’ve been touting content models for, well, years now. Interestingly, I’m currently doing some more concrete work on them, from the bottom-up. Instead of looking at top-down implementation of governance and structure, the focus is on guidance for creating resources at scale. Yet the two are related, and I think it’s worth looking at templates as content model extensions.

The notion of content models is that instead of creating full courses, we build content in chunks, and pull them together by rule. Or even more appropriately, deliver the appropriate chunk to the right person at the right time. It’s been happening for web design for years, but for some reason the notion of content management systems lags in L&D. Yes, there are entailments – governance, strategy, engineering – but the alternative is that lingering legacy content that’s out of date but no one can deal with.

That’s the top level focus. Underpinning this, of course, is getting the content right, and that means having some good definitions around the content. I’d done that many moons ago, and in a current engagement it’s reemerging. The situation is that there are a number of people all writing content around this particular initiative, and it’s uncoordinated (sound familiar?). The realization that clients are struggling is enough of a driver to look for a solution.

Without a content management system, as yet, it still makes sense to systematize the resources around a map of the space, ensuring they align to what we know about how people learn and perform. That latter is important, because many times they just need the answer now, not a full course.

What we’ve ended up doing is creating meta-content that tell how to develop content that meets particular needs. With entailments, such as assembling a representative team to determine what’s needed and the labels to use. It also involves drafting and testing these content guides, prior to broader use.

It’s the tactical step of a strategic goal to provide support for people to successfully meet their needs. And, to be clear, to reduce the reliance on the support staff. Leveraging the cognitive and learning sciences, we’re building templates as content model extensions. This is before there’s even the technology support available to be more proactive, but planning for the possible future is part of the strategy.

I’ll be presenting a session on this at the DevLearn conference in October. If you’re interested and going to be there, I welcome seeing you.

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